In this episode of “At Your Convenience,” CSP Editor Chuck Ulie talks with Kyle Drenon, co-owner of the Springfield, Missouri-based ad agency Supper Co.

Drenon, whose business partner is Kesha Alexander, talks about why convenience stores shouldn’t try to do everything great—and why it’s a better strategy to focus on one or two items or areas to be excellent.

Menu strategy, including limited-time offers, also is a subject, as is the “amazing results” he’s seen growing loyalty programs with paid social media.

Finally, the importance of innovation—trying new things—also is part of the discussion.

“At Your Convenience” brings industry experts and analysts together with CSP editors to discuss the latest in c-store news and trends. From mergers and acquisitions to foodservice and technology, the podcast delivers the story straight to listeners in short-format episodes, perfect for the morning commute or a quick break at the office.