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This episode’s guest is Chris Carmichael, the Founder and Chief Endurance Officer of CTS, one of the original and most respected companies in the endurance coaching profession. Within the episode learn how you as a retailer can look at your service offerings from the viewpoint of a coach, including ways we can fuel the cycling journey for all who come in your store, focus on being the knowledge experts and coaching customers, the importance of e-bikes, and finally surefire ways to build a dedicated fit rider community.

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