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Today Den talks about the one thing that can have the biggest impact on your business in 2021 and beyond. 

Here's a peek at what you'll hear:

• A near-perfect number of clients to have if you're a video freelancer. (Having round about this number of clients will almost guarantee you'll always have work rolling in. - 2:25)
• Den's frank and candid explanation on why he's doing more solo episodes now. - 3:25
• The secret to having a solid, secure, and reliable business. - 7:00

 

• The "brand-it-and-they-will-come" fallacy. (We've all heard the "build it and they will come" fallacy, well… the "brand-it-and-they-will-come” mindset is every bit as foolish. Hear this at 9:00)

 

• A common “marketing strategy” filmmakers rely on that's akin to going to the casino and playing Blackjack when in need of money. - 10:10

 

• The 4 critical elements a business must have to effectively scale. (Trying to scale a business without all four elements is like trying to pick up a turd by its clean end. In other words… it ain’t possible! - 11:00) 
• Focus on your business or yourself -  which comes first? (Hear Den's insightful thoughts on the matter at 12:10)

 

• A nerve-wracking “marketing strategy” that's almost guaranteed to give you ulcers. (Sadly, many filmmakers choose this marketing strategy even though it has them more anxious than a degenerate gambler who's gone all in. - 13:55)
  
  
• How Den lost 1.2 kilos in 14 days even though he was eating sugary treats and drinking beer. - 15:00

 

• A proven and battle-tested 2-step method for achieving almost any goal. - 16:25
• A 2-second mindset "tweak" that can help you stick with any new habit you're trying to establish. - 17:05

 

• How winning a big client can sometimes screw up your video production business.  - 19:00

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