Meet Jayme Carlson, owner of Hard Decks, located in Belvidere, Illinois. Jayme shares his inspiring journey from jumping straight into construction out of high school to founding a successful deck-building business with his now business partner and father-in-law, Andy. Hear how he navigated the challenges of the 2008 economic downturn, honed his skills in roofing sales, and eventually found his niche in deck building during the COVID-19 pandemic. Jayme talks about the importance of specialization, the pivotal role of family in his business, and his commitment to delivering top-quality outdoor living spaces. Tune in for valuable lessons on entrepreneurship, building a dedicated team, and the relentless pursuit of growth and excellence in the construction industry.

Here are some key takeaways from our discussion with Jayme:

• Adapting during economic challenges
• Investing in and delegating to your team
• Staying on top of industry trends

Learn more about Hard Decks here: https://harddecks.com/

Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com