Feed for Thought

Fonterra part 2: Malcolm Ellis on balancing farm productivity and sustainability


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Join us as we explore the intersection between farm efficiency and reducing emissions with Malcolm Ellis, Fonterra's Strategic Advisor. Malcolm shares the difference between emissions intensity and absolute emissions and discusses Fonterra's strategic initiatives to support farmers in making impactful changes.
 
 The team balances animal efficiency and environmental sustainability by examining the contrasts in productivity and efficiency, delving into actionable strategies to enhance herd quality without reducing stocking rates. Key factors like reproductive performance, feed efficiency, and emissions intensity take centre stage, providing a roadmap for farmers to boost productivity while lowering environmental impact.
 
 The conversation also highlights the power of collaboration within the dairy sector. From rural professionals to regulatory bodies, we discuss the collective efforts needed to overcome challenges and optimize feed and pasture utilization. Reflecting on the evolution of the dairy industry, Malcolm sheds light on the wealth of data available to farmers and how leveraging new technologies is crucial for future success. 

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