In this episode:

This week, the Nosh and BevNET team discusses recent food and beverage funding news. In this capital-constrained environment, startups are tapping conventional options like investment firms as well as celebrities, consumers and distributors to rake in extra cash. 

Show Highlights:

0:35 - Nosh managing editor Monica Watrous shares the latest twist in the Kellogg cereal drama. HumanCo founder and CEO Jason Karp filed an activist letter urging the company to follow through with its previously stated commitment to remove artificial dyes from such brands as Froot Loops sold in the U.S.

4:15 - Senior reporter Lukas Southard discusses snack pack maker Sunnie’s unique approach to securing funding, inviting some of its consumers to participate in its recent round. 

7:25 - Senior reporter Brad Avery unpacks Liquid Death’s $67 million funding round that involved some of its distributors, as well as celebrities and investment firms. 

9:15 - Monica dishes details of organic baby and toddler food company Serenity Kids’ $52 million Series B funding. Brad offers perspective on how an already profitable company can benefit from such a significant cash injection. 

11:10 - Monica, Brad and Lukas highlight additional brands that have recently raised money.

 

About the CPG Week

CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.

New episodes are released every week. Send us comments and suggestions anytime to [email protected].

Subscribe on Apple Podcasts