Send us a text

Navigating social media as a brand owner is like wielding a double-edged sword. Master it, and you're on the path to becoming a household name, raking in sales through heightened social awareness. Misstep and you might find yourself pouring heaps of time into creating content that goes unnoticed or fails to captivate. Add the ever-evolving landscape of multiple platforms to the mix, and the challenge to stay on top of and adapt to constant changes becomes a wild (and exhausting!) ride.

My guest this week on the podcast is Mary Proulx from Bread Agency, a specialised social media agency renowned for generating fresh and effective ideas. Social media evolves rapidly, making it challenging to stay on top of of the latest trends and strategies to monetise your channels.  Mary, a former PR professional turned social media expert with a global perspective, delves into the most pressing issues and opportunities in social media. Tune in as she shares valuable insights on building your brand without succumbing to burnout, including:

👍Key things to focus on to avoid ‘social media fatigue’.

👍How often to post to each channel.

👍Tik Tok vs Instagram: where you should be posting in 2024.

👍How to get others to create your content for you.

👍The truth of what actually happens to your brand if you’re not active on social  media.

👍What to include in your content calendar.

👍An easy trick to increasing social engagement that most brand owners don’t do!

LINKS & RESOURCES:

• Your Free Pitch Plan
• Become A Festival Insider
• Pricing for Distribution Workshop Re-release
• Bread Agency
• Bread Agency LinkedIn
• Bread Agency Instagram
• Adam Mosseri
• Alligator Laboratories 
• Ocean Spray Story 
• Stanley Cup Story 
• Gelato Messina 
• Everlane 

Season 14

Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.

For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.

Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.

Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.

This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.

Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

Click this link to see how you can be part of it.

Send us a text

We are now two-thirds of the way through the ‘golden quarter’ – typically retail's most profitable period. But from what I’m hearing, it hasn’t been terribly ‘golden’ for many. Weekly I encounter food and beverage entrepreneurs facing challenges in profitably growing and scaling their food and drink businesses.

After 30 years of industry experience, the reasons for their struggles are usually very clear to me. This is why this episode is all about putting more money in your pocket (not just making sales, but increasing profit); and how to do this during this tough economic period. 

I chat with Paul about how a health issue and his Spanish heritage ignited his Foodpreneur journey, the importance of relationships in the industry, how he plans to expand the reach of his products as quickly and as accurately as possible, and much more. If you want to go big with your brand on the shelf and on premise, the experience Paul shares will help you know what to prepare, what to spend your money on, and, most importantly, what things are a waste of your resources at each stage of your business’ growth, including:

🥂 How to approach stockists (including the major players).
🥂 How to keep your brand top of mind when the category review is months away.
🥂 Why you should take note when a buyer changes for a stockist you’ve been trying to get into (and what to do to get their attention!).
🥂 Why their focus is growing their brand in the hospitality space.
🥂 Where they are going to focus their marketing spend and activity.
🥂 Where he feels Foodpreneurs ‘throw money away’.
🥂 Key pitfalls he’s experienced in his journey that you should avoid.

LINKS & RESOURCES:

• Your Free Pitch Plan
• Become A Festival Insider
• Pricing for Distribution Workshop 
• Bonavida 
• Vinzero Drinks Website 
• Vinzero Instagram
• Nocktail Instagram
• Sea Arch Instagram
• La Tautila
• Bach Brewing 
• Sea Arch Website

Season 14

Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.

For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.

Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.

Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.

This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.

Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

Click this link to see how you can be part of it.

Send us a text

The ‘selling’ aspect of creating a packaged food and drink brand is often an afterthought for food or drink entrepreneurs; when really it should be second only to creating a top-notch product. Why? Beacause your brand story, ingredients or packaging won’t mean a thing if you can’t sell.

Someone who knows the importance (and skill) of selling is Paul John Legaz, the founder of VinZero Drinks - premium non-alcoholic wine, beer and spirits sourced from around the world. 

Paul has a background in media sales, so when he started VinZero with his wife Amanda, he knew where the focus needed to be to make it successful; driving sales and increasing brand awareness. And he knew, for their products, this meant getting into the major retailers.

And they’ve done just that, getting into Dan Murphy's, Liquorland, Harris Farm and more, across the country. 

I chat to Paul about how a health issue and his Spanish heritage ignited his Foodpreneur journey, the importance of relationships in the industry and how he plans to expand the reach of his products as quickly and accurately as possible. If you want to go big with your brand on shelf and on premise, the experience Paul shares will help you know what to prepare, what to spend your money on and, most importantly, what things are a waste of your resources at each stage of your business’ growth, including:

🥂 How to approach stockists (including the major players).
🥂 How to keep your brand top of mind when the category review is months away.
🥂 Why you should take note when a buyer changes for a stockist you’ve been trying to get into (and what to do to get their attention!).
🥂 Why their focus is growing their brand in the hospitality space.
🥂 Where he feels Foodpreneurs ‘throw money away’.
🥂 Where they are going to focus their marketing spend and activity.
🥂 Key pitfalls he’s experienced in his journey that you should avoid. 

LINKS & RESOURCES:

• Your Free Pitch Plan
• Become A Festival Insider
• Pricing for Distribution Workshop 
• Bonavida 
• Vinzero Drinks Website 
• Vinzero Instagram
• Nocktail Instagram

Season 14

Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.

For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.

Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.

Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.

This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.

Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

Click this link to see how you can be part of it.

Send us a text

Avoiding burnout poses a significant hurdle for food and beverage entrepreneurs. Limited resources often prevent them from hiring, leading to the common issue of stretching themselves too thin. This, in turn, hampers their business's ability to scale.

If you’re like my latest podcast guests, who not only enjoy handpicking the fruit that goes into every single bottle of their product, but also engaging directly with customers, how do you then expand your business and bring your products to a wider audience

You use distributors.

This week on the podcast I chat to Genna and Katrina from Pyewackets Traditional, a range of flavoursome, organic, handmade, all natural tonics, shrubs and bitters. While they have a cult following and stockists across Australia, they knew they needed to do something if they wanted to get their products further out into the world and move beyond their limited geographical boundaries (without having to hire others to handpick the fruit!).

The answer?  Finding distributors that align with their values, products, and target accounts. 

They have a brand story that will leave you feeling inspired and a determination to ‘rewild’ the taste of today’s generations with products rooted in the past. Listen now to hear how their unique approach to finding and engaging distributors (which includes sliding into their DM’s!) is helping them expand their business in a way that aligns with their values and who they are, including:

🌿 A roadmap for working with the right types of distributors that align with your brand.
🌿 Effectively initiating contact with distributors and key questions to ask.
🌿 Why distribution for them was essential being ‘regional’ and wanting to reach more consumers.
🌿 Tailoring product promotion strategies based on seasonal variations.
🌿 Why they’ve opted for a salary-focused approach rather than prioritising profits.
🌿 Research methods to find the right distributors for their brand.
🌿 How going out on the road with their distributors helped them win additional stockists.
🌿 Ways they are helping their distributors get their products through the checkout.
🌿 Assets they’ve created to provide stockists and consumers with a deeper understanding of their products.

LINKS & RESOURCES

• Your Free Pitch Plan
• Become A Festival Insider
• Pricing for Distribution workshop re-release

Season 14

Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.

For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.

Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.

Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.

This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.

Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

Click this link to see how you can be part of it.

Send us a text

Innovation in the food and beverage industry drives competition over big food flavour rotations and provides consumers with more choice.

My guest this week on the podcast is Mark Beattie, a self-proclaimed ‘innovation junkie, that has transformed the humble egg into a successful business catering to the hospitality sector.

Mark’s company, Eggzi, produces free range and pasteurised eggs for chefs and bartenders, and is a perfect example of how true innovation paired with strategy and systems can create a profitable business that doesn’t need to compete on price.

In this episode, Mark takes you through how innovating in many aspects of the business has driven their success, and why anyone should be able to do it. We delve into his journey of turning the unassuming egg into a market necessity, his steadfast commitment to the Blue Ocean Strategy as a defence against price wars, and why he’ll never ask his mum for feedback.

You’ll discover: How he uncovered an untapped buyer group.

🍳 Questions to ask yourself when innovating a new product to determine its viability.
🍳 Their focus on branding and packaging, and how it is helped their product ‘sell itself.’
🍳 How the Blue Ocean Strategy helped them outsmart big competitors on price.
🍳 Different models of innovation (outside of just product).
🍳 Why do you need to account for a ‘worst case scenario’ at the start?
🍳 How the egg shortage transformed their business for the better.

LINKS & RESOURCES

• Your Free Pitch Plan   
• Become A Festival Insider    
• Pricing for Distribution workshop re-release
• Eustralis Distributor
• Stephanie Martin Design
• Blue Ocean Strategy  
• Cian From GymBod episode #27
• GymBod episode #65 on Spotify  
• GymBod episode #65 on Apple
• Scaling Up book     
• Eggzi website
• Mark Beatti

Season 14

Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.

For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.

Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.

Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.

This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.

Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

Click this link to see how you can be part of it.

Send us a text

Imagine getting your kids off to school, unpacking all the cooking equipment you need to make your next product batch, cooking all day, then packing it all away before the kids get home. It’s an exhausting cycle that can limit the ability for a normal home life, and prevent you from putting more money in your pocket due to not being able to scale.

Natalie Harris, the co-founder of Danny Balboa’s Sauce Co, an award-winning hot sauce and spice rub brand, was experiencing this daily. Natalie and her partner Dan knew they had to scale and move the ‘work’ away from their home, but they couldn’t find a suitable cooking facility, had limited resources and knew they couldn’t risk their financial stability to do so.

So they built their own – drawing on their own savviness and their community to help bootstrap it.

They’ve taken their home-based business to a commercial space that works for them, enabling them to increase production, lower their production costs AND have a normal home life that is separate from their business.

And did I mention they are both neurodivergent and are helping others with neurodiversity find sustainable, flexible employment that works for them?

In this episode, you'll hear Natalie and Dan’s incredible journey, filled with hurdles, triumphs, and a whole lot of heart. Her story reminds us that limited resources don’t need to put a halt on your business growth, and that differences are not barriers but unique strengths.

We cover: 

🫙 Their commitment to preserving their financial, mental, physical, and emotional health while growing their business.
🫙 Insights into how they bootstrapped from a home-based business to a commercial cooking facility.
🫙 Key considerations for anyone aspiring to create their own commercial cooking space.
🫙 How they harnessed the support of their community to reduce the construction costs.
🫙 Exploring the necessity of physically separating personal and business spaces for success.
🫙 Their role in a movement dedicated to providing sustainable, flexible work opportunities for individuals with neurodiversity.
🫙 Unveiling an 'old-school' marketing tactic that facilitated profound customer research.
🫙 How relocating to a larger space became a pivotal factor in reducing their cost of goods sold.

LINKS & RESOURCES:

• Your Free Pitch Plan
• Become A Festival Insider

Season 14

Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.

For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.

Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.

Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.

This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.

Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

Click this link to see how you can be part of it.

Send us a text

What if I told you to focus on getting people to say 'no' to your product instead of 'yes’?

You might think I’m a few fries short of a Happy Meal, but hear me out.

We often stress over getting 'yes's’ but what would happen if we aimed instead for 100 'no's' while passionately promoting our product?

I’ll tell you – you’d get a few ‘yes’s’, but without having the pressure and stress of focusing on getting them.

The 100 ‘no’ challenge comes from my recent podcast guest, Sari Kimbell, a former Whole Foods Marketing Director, and business, and mindset coach. She's coached major brands and aspiring food entrepreneurs on how to achieve business success by shifting their mindsets.

In our conversation, she shares valuable insights into Overcoming imposter syndrome and self-sabotage.

🧠 3 Distinct types of Foodpreneurs and how knowing which one you are will determine your business setup.
🧠 Why Focusing on the ‘fun’ inside your business is essential.
🧠 The psychology of why Foodpreneurs give up before they’ve made any traction.
🧠 And much more.

LINKS & RESOURCES: 

• Your Free Pitch Plan 
• Sari Kimbell Coaching
• Sari Kimbell Coaching Instagram 
• Youtube: Food Business Success
• Chelsea’s interview on Sari’s podcast 

Season 14

Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.

For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.

Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.

Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.

This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.

Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

Click this link to see how you can be part of it.

Send us a text

The best business leaders in the world know that to scale and take a business to the next level, it requires one key ingredient – people. 

And the ‘people’ I’m talking about are not just people who work in your business, it’s also your business network and mentors, your community and your family and friends.

The reality is, in these challenging economic times, there's a limit to how much your business can grow if you're shouldering all the responsibilities and trying to do it all alone.

My latest guest on the podcast knows this very well. Scott Mendelsohn is the founder of Natural Raw C and Lesser Evil Australia, the Co-owner of Basic Brands and Mandatory Spirit Co, one of Australia’s FMCG Big Thinkers, and a true people's champion who loves the industry and supporting those in it. We delve into how pivotal having the right people around him has been in transforming his business from a modest start from two coconut water containers a decade ago to an international powerhouse generating over $30 million in revenue.

We delve into a behind the scenes look at what it really takes to scale a packaged food or drink business, including:

🥥 The criteria Scott looks for when scouting for businesses to invest in.
🥥 The pivotal reason why trying to do everything yourself hinders scaling.
🥥 Understanding the power of unity and community support during challenging times.
🥥 The top three pieces of advice Scott has for Foodpreneurs.
🥥 Essential insights for those eyeing expansion into the US market.
🥥 A candid revelation: Why Scott still grapples with self-doubt.
🥥 The undeniable importance of being receptive to feedback.
🥥 Critical factors to consider, irrespective of where you are launching your product.
🥥 The transformative shift from lone Foodpreneur to a collaborative community mindset.

LINKS & RESOURCES: 

• Foodpreneurs Formula Coaching Program Enrolment
• Your Free Pitch Plan 
• Scott’s LinkedIn 
• Scott’s Email
• Natural Raw C 
• Mandatory Spirit Co

If you haven’t listened to episode 83 (49 mins), ‘‘Scaling a Packaged Food Product Profitably’ listen

Season 14

Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.

For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.

Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.

Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.

This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.

Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

Click this link to see how you can be part of it.

Send us a text

Times are tough for many right now. The cost-of-living crisis has people pulling back on spending, which affects many small businesses, Foodpreneurs included.

But for those with packaged food and drink products who are wondering “How can I boost sales and profits when households are tightening their belts?", I have a solution for you, and it is simpler than you might expect.

And yes, I’m going to share it with you. 

In episode 83 of the Foodpreneur with Chelsea Ford podcast, I unpack my Scale Up Money Map, along with insights from previous guests, presenting strategies, tips and actions that will result in more sales and more profits for you (if you follow the advice).

This is an episode you’ll need to come back to over and over again, as my guests and I outline key actions you need to take to overcome your biggest challenges, including getting your product on more shelves, getting it through the checkout, making each product sale more profitable for YOU and how to hit or exceed your target revenue for the final quarter of 2023 and beyond.

These super valuable insights include:

📈 Getting out of your own way and taking the emotion out of business to help you scale.
📈 The calculation to reach your target revenue, and what you need to do to get there.
📈 My Foodpreneurs Formula function 8, and why it’s important.
📈 Shifting focus and prioritising key actions that will actually increase sales.
📈 Overcoming sales anxiety by using ‘solution selling.’
📈Reducing the amount of ‘no’s’ you hear from a buyer.
📈 Getting your product into more consumers baskets in a cost-of-living crisis, even when you’re the most expensive.
📈 What numbers you absolutely MUST KNOW.

LINKS & RESOURCES: 

• Your Free Pitch Plan 
• Waitlist for Foodpreneurs Formula Coaching Program
• More Money in Your Pocket FREE Online  Masterclass (Valued at $1,500) 
• Ep. 75: Overcoming Imposter Syndrome to Land More Accounts
• Ep.43 What to do When a Stockist Says ‘No’ or ‘No for Now
• Low/No-Cost Ways to Generate PR for Your Brand
• Ep.65 Building a Million Dollar Brand in an Overcrowded Space/Compet

Season 14

Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.

For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.

Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.

Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.

This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.

Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

Click this link to see how you can be part of it.

Send us a text

Often in the journey to build a successful packaged food or drink business, Foodpreneurs get tunnel vision on creating a delicious product, securing shelf space, and making sales, but one key aspect that can be the difference between success and failure is often overlooked.

It’s the decisions you make. 

You can either get out of your comfort zone, decide to have a growth mindset, and be the driving force that elevates your business to soaring success, or let it remain a mere (expensive!) pastime.

My guest on episode 82 of the 'Foodpreneur with Chelsea Ford' podcast, is the perfect example of this. Lisa Ormenyessy is the visionary behind OMGhee, an organic, biodynamic, handmade, premium, Aussie-made  ghee. Lisa’s passion, outlook and strategy, along with engaging mentors and coaches, have helped her not only transition from a local RSL kitchen to co-manufacturing for other ghee brands in under a year, but also find a gap in the market for a product that’s been around for thousands of years, and become the leader in her category.

In this episode, Lisa talks about getting out of your ‘safe zone’, embracing external guidance, and becoming unstuck so you can make all those big hairy audacious goals a reality, including:

🫙 How her own health issues led to her product creation.
🫙 Why she’s not afraid of competition, putting her prices up, or saying ‘no’.
🫙 How her goals, values, and visions drive how she runs her business.
🫙 How collaborating has helped her factory expenses become almost cost neutral.
🫙 How a spreadsheet inside my Foodpreneurs Formula Program helped her go from confusion to accurate margin management.
🫙 The 80/20 plan that keeps her on track and stops her from getting overwhelmed.
🫙 Why despite describing herself as ‘frugal’ with business expenses, she invests in self-development through business courses and coaches.

LINKS & RESOURCES 

• Your Free Pitch Plan 
• Waitlist for Foodpreneurs Formula Coaching Program
• More Money in Your Pocket FREE Online  Masterclass (Valued at $1,500) 
• Episode 76: Turning your Distributor into your partner with Sally Gosper from Two Providores
• OMGhee Website
• OMGhee Facebook

Season 14

Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.

For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.

Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.

Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.

This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.

Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

Click this link to see how you can be part of it.