Send us a text

There’s so much more to consider when designing your branding and packaging than just making it look ‘pretty’. Your branding and packaging can be the difference between blending into a sea of similar products and not getting stocked, to standing out from the crowd, landing on more shelves, and getting into more consumer baskets.

This week on Foodpreneur with Chelsea Ford podcast, I chat with Bex Deere and Nat Townsend from Design Agency Griffin Grace. Nat and Bex have worked with a lot of brands in the F&B space and know what it takes for packaged food and drink business owners to create a personal connection to their audiences through the design of their branding and packaging. We chat about all things a challenger brand owner in the F&B space should consider when designing or refreshing their brand, that you’ll want to hear!

Listen to episode 71 now for packaging and branding insights that will help get your product on and off the shelf, including:

🧃Current design and packaging trends to follow.
🧃Design trends to avoid if you want your product to look unique.
🧃 Why your design strategy should encompass your entire product range.
🧃 Why a brand should be continuously evolving and changing.
🧃 The #1 piece of advice GG give to their clients around sustainability.
🧃 How to include retailers into your design process to help get your product stocked.

LINKS & RESOURCES

• Money for Jam Registration
• Foodpreneurs Formula Coaching Program Waitlist
• Griffin Grace - Book a Free 30 Minute Call with the Team Here.
• Small Steps to Sustainability 
• Noshing 
• Chai Spice Beverages
• Mount Henry Honey 
• Tully’z 

If you haven’t listened to episode 69 “An Indigenous-owned Chocolate Brand Ready to Take on the World” listen here. 

Season 14

Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.

For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.

Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.

Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.

This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.

Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

Click this link to see how you can be part of it.

Send us a text

Stress, financial woes, burnout and self-doubt. Many if not all Foodpreneurs have suffered these at some point in their business. But did you know there are issues specific to to Indigenous-owned packaged food and drink businesses you may never have thought about. 

In celebration of National Reconciliation Week, this week on the podcast I spoke to Sharon Brindley, a Yamatji/Noongar woman who owns and runs the 100% First Nations chocolate and tea brand Jala Jala Treats; and is dreaming of taking her products global. At times the conversation is raw, talking about how her grandmother was taken from her family at 2 years of age as part of the stolen generations, and how her business and self-doubt drove her to a breakdown. At other times, it’s inspiring as she talks about how she’s determined to help pave a way forward for Indigenous Australians to have the opportunity to export their products, and how her goal is to introduce Australian native flavours to the rest of the world through her chocolates and teas.

Listen now as we discuss everything from mental health challenges to marketing issues and more,  including:

🍫 Why your brand can’t (and shouldn’t) try to be all things to all people.
🍫 How exporting is a learning journey.
🍫 How to truly support Indigenous-owned FMCG businesses.
🍫 What ‘black cladding’ is and how to look out for it.
🍫 How to approach marketing challenges faced by many Foodpreneurs.
🍫 How trauma can show up in your business. 

LINKS & RESOURCES

• Jala Jala Treats
• National Reconciliation Week
• Money for Jam Free Masterclass: the pitching framework you need to get your product on more shelves.
• Your Free Pitch Plan 
• Waitlist for Foodpreneurs Formula Coaching Program
• Your 12 Month Marketing Plan to Boost Sales in 2023

If you haven’t listened to episodes 67 and 68 “Rapid-fire Lessons to Win More Accounts Pt. 1 & 2” listen now.

Season 14

Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.

For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.

Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.

Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.

This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.

Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

Click this link to see how you can be part of it.

Send us a text

Many Foodpreneurs tend to overthink their pitches, whether this is on the phone trying to get a meeting with a buyer, or in-person during an actual pitch. This is understandable; considering the amount of time that has gone into creating a product or brand, and the fact that getting into a retailer is a big step in scaling a packaged food and drink business.

"What do I say?", "Is my product even good enough?", "What do they actually care about?", "What info do they want/need"? The overwhelm can be paralysing and leave many to overthink the situation; which is why I put together a quick exercise to simplify the pitch process by prompting you to answer key questions rapidly. This will help you get to know the parts of your business a buyer wants to know about.

This episode is part two of a two-part series on nailing your sales pitch. If you haven’t listened to part 1 yet, you can listen to it here.  In part 2 I take you through the final 5 of the 11 steps that will help you win more accounts, more often, by telling buyers what they actually want to hear, including:

🗣️ What your business model is.
🗣️ Details about any capital investment your business has, or will be acquiring.
🗣️ Details about your team or network.
🗣️ Asking for ‘the sale’.
🗣️ Why you care about solving this problem for your customers (the one I spoke about in #2 of ep. 67).

LINKS & RESOURCES

• Your Free Pitch Plan 
• Waitlist for Foodpreneurs Formula Coaching Program
• Ep.66: Reframing the Sales Conversation.
• Ep.55: Anniversary Edition: Words of Advice from a Speciality Retail Buyer.

If you haven’t listened to episode 67 (9 mins), “A Rapid-fire Exercise to Win More Accounts Pt. 1” listen here.

Season 14

Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.

For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.

Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.

Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.

This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.

Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

Click this link to see how you can be part of it.

Send us a text

Landing a meeting with a buyer, and impressing them once you do is not easy; if it was, everyone with a packaged food and drink product would be on shelves. You need to nail your sales pitch so you land a meeting, and then get stocked; but what exactly do buyers want and need to hear before they’ll even consider putting your product on their shelf?

Here’s a hint, it’s not just how great-tasting your product is, or how good it will look on shelves.

Despite needing the above as a minimum requirement, there’s much more information you can give them, or show them that will sway their decision. This episode is part one of a two-part series which takes you through 11 interactive steps you need to respond to (and fast!), so get your pen, paper or digital device ready as I’m about to take you the first 6 of these 11 steps that will help you answer the questions buyers want to know, including:

🗣️ How you or your product are changing the world?
🗣️ What pain points do your customers have?
🗣️ What will your customers gain from your product (besides it’s taste)?
🗣️ Will you do a product tasting live with your buyer?
🗣️ What’s unique about your product?
🗣️ What financial or other successes has your product had so far?

LINKS & RESOURCES

• Your Free Pitch Plan 
• Foodpreneurs Festival - your opportunity to apply to pitch your products to retail buyers
• Buy tickets to Foodpreneurs Festival
• Waitlist for Foodpreneurs Formula Coaching Program
• Ep.55: Anniversary Edition: Words of Advice from a Speciality Retail Buyer.

If you haven’t listened to episode 66 (55 mins), “Reframing the Sales Conversation” listen here.

Season 14

Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.

For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.

Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.

Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.

This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.

Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

Click this link to see how you can be part of it.

Send us a text

Sales. Just the word can have some Foodpreneurs running to find the closest table to hide under. But what if the way you thought about selling your product was based on preconceived ideas, and by reframing how you think and feel about the sales process would instead fill you with confidence and make you feel more empowered and at ease in your next buyer meeting or when calling or emailing a buyer for the first time

That’s exactly what I go through with Mia Van Tubbergh, the Sales Partner from Elm Professional, a professional services firm that partners with food, retail and FMCG clients. The hard truth is that you need to ‘sell’ to have a successful business. The other truth though is that there is a way to sell by ‘adding value’ that will completely change the way you think, and what you do when it comes to your sales process.

I chat with Mia about how ‘adding value’ must be a part of  your sales strategy and what that looks like, including:

💸 What WIFIM is and why it’s important when pitching to buyers.
💸 Why having a great-tasting, great-looking product is the minimum and what else you need to ‘sell’.
💸 Why talking margin and sell-through are essential in adding value.
💸 What you need to know so you’re confident when meeting with buyers to ease the sales conversation.
💸 Learning the trick of art of listening more and talking less.

LINKS & RESOURCES

• Elm Professional 
• The Dangers of Discounting: A free guide and discounting calculator to discover how much you should (or shouldn't) be discounting.
• Waitlist for Foodpreneurs Formula Coaching Program
• Foodpreneurs Festival - your opportunity to apply to pitch your products to retail buyers
• Buy tickets to Foodpreneurs Festival
• Your Free Pitch Plan 

If you haven’t listened to episode 65 (49 mins), “Building a Million Dollar Brand in an Overcrowded Space” listen here.

Season 14

Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.

For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.

Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.

Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.

This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.

Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

Click this link to see how you can be part of it.

Send us a text

Imagine starting a food brand without any FMCG experience, manufacturing a product in a saturated market, out of your garage in your local town. Now imagine four years later that brand is a household name, is turning over millions of dollars in revenue, is selling nationally and overseas, and has just purchased their own facility to manufacture their product, and products for other Foodpreneurs.

Sounds unreal. But it’s not.

This week on the podcast I chat with Cian Dawson and Courtney Brown, the co-founders of Gym Bod – A better-for-you ice cream start-up with a loyal following of fitness enthusiasts and health-conscious consumers, now retailing in over 1,200 locations around Australia and New Zealand.

Cian and Courtney’s story will inspire you to start dreaming big, hitting your goals, and focusing on the right things to get there.  Listen now to discover:

🍨 What they focus on to help them reach their big goals. 
🍨 How they became a household name in the competitive dessert space.
🍨 How strategic thinking and planning has been essential to their success. 
🍨 Their biggest challenge to date.
🍨 Why focus on what consumers DO, not SAY, in your research.
🍨 Why you need to decide your market early on to drive your business strategy.

LINKS & RESOURCES

• Gym Bod
• #27 Getting Sales Through A Major Retailer When You’ve Got A Lot Of Competition. Here’s How.
• Waitlist for Foodpreneurs Formula Coaching Program
• Foodpreneurs Festival - your opportunity to apply to pitch your products to retail buyers
• Buy tickets to Foodpreneurs Festival
• Your Free Pitch Plan 

If you haven’t listened to episode 64 (48 mins), “Creating a Mission Based Plant Based Business at Scale”, Listen here. 

Season 14

Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.

For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.

Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.

Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.

This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.

Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

Click this link to see how you can be part of it.

Send us a text

The plant-based food and drink category has grown and evolved tremendously in recent years. We now have plant-based chicken, beef, sausages, cheeses, milks, chocolates, eggs, you name it there’s a plant-based alternative for it. 

But have you ever heard of plant-based tuna?

In episode 64 of Foodpreneur with Chelsea Ford podcast, I (virtually) sat down with BettaF!sh co-founder and co-CEO, Deniz Ficicioglu to learn how her startup is making waves across Europe with their ‘tu-nah’ product that looks, tastes and feels exactly like canned tuna, but is made from seaweed - a product that’s farming practices is regenerative, and a sustainable alternative to fishing. What started as a mission to conserve our oceans, has become a brand with products selling across seven European countries by building an entire new industry of ‘impact-enhanced’ foods made from seaweed.

BettaF!sh’s story is truly inspiring, and in this episode you’ll hear about their early-stage scale journey, as well as:

🐟 How they positioned their product and brand by learning what consumers want from plant-based products.
🐟 How they pitched and won investment, and the kind of investment they initially looked for.
🐟 How they work with their investors.
🐟 How they grew their business by tapping into well-connected networks.
🐟 Current gaps in the market for plant-based products.
🐟 How plant-based has evolved and where it’s going.

LINKS & RESOURCES

• BettaF!sh
• #36 How Doughlicious founder, Kathryn Bricken, wins retail accounts
• Waitlist for Foodpreneurs Formula Coaching Program
• Foodpreneurs Festival - your opportunity to apply to pitch your products to retail buyers
• Buy tickets to Foodpreneurs Festival
• Your Free Pitch Plan 

If you haven’t listened to episode 62 (19 mins) and episode 63 (23 mins), ‘‘11 Strategies to Grow Your Brand: Part 1 & 2 !’ Listen now. 

Season 14

Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.

For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.

Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.

Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.

This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.

Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

Click this link to see how you can be part of it.

Send us a text

You created a product to solve a personal problem, or because you noticed a gap in the market for your delicious product. But did you start off thinking about creating a brand? It’s unlikely.

If you listened to last week's episode, which was part 1 of my 2 part series on brand-building strategies, you would've heard that 99% of Foodpreneurs don't succeed because they fail to create a brand. Creating a brand, powered by strategic planning, thinking and implementation will help you succeed where others don't; and you need to be adaptable, organised and action-orientated to be part of the 1% that succeed and get to live life in their terms.

But even if you haven't been focussing on (or even thought about) building a brand around your product, it's not too late. Grab your pens and hit play because I'll delve deeper into the final 6 of my 11 crucial strategies to building a brand that, if implemented, will change your business forever, including:

🧡 Having a deep understanding of your customer.
🧡 Developing your unique messaging and visual identity.
🧡 Having consistency across your consumer touchpoints.
🧡 Ensuring your customers are happy.
🧡 Having a clear purpose within a consumer’s life where your product fits.
🧡 Being easy to buy from.

And if you haven't listened to part 1 of this 2 part series, hit pause and listen to that first!

LINKS & RESOURCES

• Ep. 37: Creating a Memorable Brand to Get Your Product Off the Shelf
• Ep. 27: Getting Sales through a Major Retailer when You’ve Got A lot of Competition. Here’s How
• Ep. 46: How Storytelling and Persistence Gets Your Product on More Shelves.
• Oroton 
• Pure Pops
• Kasbah Bab Ourika
• Waitlist for Foodpreneurs Formula Coaching Program
• Foodpreneurs Festival - your opportunity to apply to pitch your products to retail buyers
• Buy tickets to Foodpreneurs Festival
• Your Free Pitch Plan 

If y

Season 14

Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.

For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.

Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.

Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.

This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.

Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

Click this link to see how you can be part of it.

Send us a text

You’ve done all the hard work. You've created a great-tasting product, designed your packaging, organised your labelling, and spent hours upon hours finally getting your product into a retailer.

Unfortunately, this won't equal success.

In order to be in the minority of packaged food and drink products that actually make it long term, you need to get your product off the shelf, into more consumer baskets and through the checkout time and time again. And in order to do this you need to build a brand.

Get your pens ready, because in part 1 of my 2-part series on brand-building, I give you the first 5 of my 11 strategies to scale your business and succeed long term. All you need to do is implement them.

Listen now for more in-depth coverage of these strategies, including:

🧡 Finding your brand's purpose.
🧡 Telling your brand's story.
🧡 Creating a community.
🧡 Having an amazing product.
🧡 Being a content powerhouse.

LINKS & RESOURCES

• Geranium
• Perigord Truffles
• Mid-Day Squares
• Episode 59: Low/No-Cost Ways to Generate PR for Your Brand
• Waitlist for Foodpreneurs Formula Coaching Program
• Foodpreneurs Festival - your opportunity to apply to pitch your products to retail buyers
• Buy tickets to Foodpreneurs Festival
• Your Free Pitch Plan 

If you haven’t listened to episode 61 (53 mins), ‘The 1,2,3 of Product Barcodes!’ listen here.

Season 14

Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.

For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.

Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.

Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.

This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.

Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

Click this link to see how you can be part of it.

Send us a text

Thinking about barcodes might not be the most exciting part of creating a product as a Foodpreneur, but it usually is the first step in getting your product retail-ready (and a very important step!).

Barcodes can actually do some pretty cool things, like help you sell internationally, make your product look preferable in the eyes of a buyer, help you manage your entire supply chain, as well as even help the industry be more sustainable!

In episode 61 of the Foodpreneur with Chelsea Ford podcast, I chat with Marcel Sieira, the Chief Customer Officer at GS1 Australia. GS1 is a not-for-profit that helps Australian businesses who are trying to get products in the market (such as Foodpreneurs trying to get their product into retailers!). He tells you the critical things Foodpreneurs need to know about barcoding their products, as well as:

🥫 What a GTN is, why you need one when getting into the market, and why it’s more difficult to get ranged if you don’t.
🥫 Why placement and size of your barcode are important.
🥫 How the colour of your packaging can prevent your barcode from scanning.
🥫 How barcodes can help prevent product fraud.
🥫 And, the biggest trend affecting the industry, is the transition to 2D barcodes (and how you can use them in the future to do some amazing things!)

LINKS & RESOURCES

• GS1 Australia
• Waitlist for Foodpreneurs Formula Coaching Program
• Foodpreneurs Festival - your opportunity to apply to pitch your products to retail buyers
• Buy tickets to Foodpreneurs Festival
• Your Free Pitch Plan 
• Cristiana and Co
• Zoetic Tea

If you haven’t listened to episode 60 (22 mins), ‘‘How to Review Your Q1 Activity to Smash Your Goals in Q2!’ listen here.

This episode is brought to you by Foodpreneurs Formula, my coaching program for packaged food and drink brand owners ready to scale and Foodpreneurs Festival, the sales event opportunity of the year, specifically curated for packaged food and drink brand owners.

Season 14

Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.

For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.

Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.

Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.

This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.

Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

Click this link to see how you can be part of it.