Send us a text

If you think you don't have the time to sit and review your business activities each quarter, think about what it could be costing you in time and money if you don't properly review what you're doing. You won't know what activities, processes, and strategies are working, and which aren't. Without a proper debrief, you'll end up doing the same things, while still trying to get more sales. 

But as the saying goes, you can't keep doing the same thing, expecting different (better) results. 

In episode 60 of The Foodpreneur with Chelsea Ford podcast, I take you through how to properly review your Quarter 1 activities so you can learn from what you did, or didn't do, and really take your brand to new heights in Quarter. 2 I'll ask you the right questions so by the end of the episode, you'll be prepared with what you need to do to get more sales, more stockists and more money in your pocket every quarter (just like a member of mine who used promotions in Q1 to increase her sales by 47%, which means she knew what to do in Q2).

Listen now to know:

📈 Why the most successful Foodpreneurs review their P&L every month.
📈 How tools can help you record and track your figures so you know how your business is tracking.
📈 How your sales peaks and troughs tell a story, and what to do with what it's telling you.
📈 How to plan your activities for the 2nd Quarter of 2023.
📈 5 Things to do to help you hit your Q2 sales goals.
📈 Why you must  'lean in' if you want to be successful.

LINKS & RESOURCES

• Waitlist for Foodpreneurs Formula Coaching Program
• Foodpreneurs Festival - your opportunity to apply to pitch your products to retail buyers
• Buy tickets to Foodpreneurs Festival
• Your Free Pitch Plan 
• Episode 5: Surviving Pitch Rejection. What To Do To Get A Yes.

If you haven’t listened to episode 59 (49 mins), ‘Low/No-Cost Ways to Generate PR for Your brand’ listen here.

This episode is brought to you by Foodpreneurs Formula, my coaching program for packaged food and drink brand owners ready to scale and Foodpreneurs

Season 14

Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.

For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.

Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.

Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.

This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.

Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

Click this link to see how you can be part of it.

Send us a text

PR might seem daunting, unnecessary or expensive to small packaged food and drink business owners, but it can be anything but. Foodpreneurs can leverage media coverage to get a huge amount of eyeballs on their brand, with little to no budget, and there are things you can do during your day to help build out your brand story, all of which will can  be used to generate publicity. 

This week on the podcast I chat with PR expert Celia Harding who has worked with major, and boutique brands in the F&B space (think Smirnoff and Mr Black Coffee Liqueur). Celia talks about growing and scaling your packaged food and drink business using PR, and gives you insider industry tips and tools to getting more eyeballs on your brand that won't cost you a fortune (or nothing at all!) 

Listen now to find out:

📣 How to get retailers and customers to discover your product.
📣 The 4 elements you need to do great media coverage.
📣 The difference between PR and Advertising.
📣 How smaller businesses can trump bigger brands when it comes to PR.
📣 Why Australia is 'the land of opportunity' for Foodpreneurs and PR.

LINKS & RESOURCES

• Waitlist for Foodpreneurs Formula Coaching Program
• Foodpreneurs Festival - your opportunity to apply to pitch your products to retail buyers
• Buy tickets to Foodpreneurs Festival
• How 2 Foodpreneurs Created a Successful Business Selling a Largely Unknown Ingredient 
• Mr Black
• Mobius Distilling
• Fellr Alcoholic Seltzer
• Collabosaurus

If you haven’t listened to episode 58 (49 mins), ‘How Cookie Dough Saved Celeb Chef Anna Polyviou’ listen here.

This episode is brought to you by Foodpreneurs Formula, my coaching program for packaged food and drink brand owners ready to scale and Foodpreneurs Festival, the sales event opportunity of the year, specifically curated for packaged food and drink brand owners.

Season 14

Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.

For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.

Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.

Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.

This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.

Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

Click this link to see how you can be part of it.

Send us a text

As a Foodpreneur, trying to create a successful brand, in an industry that’s notorious for being tough to make it in, is financially, mentally and emotionally taxing (not to mention all the physical effort that comes into cooking and packing products). You’ll likely experience the rollercoaster of not only being in the F&B industry, but also being a business owner, and some days you can question yourself and your decision to become a food founder.

BUT you are not alone. My guest this week on Foodpreneur with Chelsea Ford podcast is award-winning pastry chef, media personality, Foodpreneur and Cookie Dough extraordinaire Anna Polyviou. Despite being all the above, Anna had to work, educate, and hustle her way to success when launching her Cookie Dough brand AP Bites, overcoming major financial and emotional hurdles along the way.

Anna is one of the amazing women we’re celebrating this month on the podcast in recognition of International Women's Day last week. She has learnt so many valuable lessons through her journey that she shares with us on the podcast, including:

🍪 How her celeb status made her ‘put on a mask’ and hide her struggles during those dark times.
🍪 How a brand partnership helped her at the start of her journey.
🍪 Who to surround yourself with to increase your chance of success, both professionally and personally.
🍪 Why self-care is so important as a Foodpreneur.
🍪 Why even as a known media personality she has to push her product, and how she does it.
🍪 Why using a distributor and a sales agent works best for her business financially.
🍪 Why she prefers stockists to order ‘less’ of her product.

LINKS & RESOURCES

• Waitlist for Foodpreneurs Formula Coaching Program
• Foodpreneurs Festival - your opportunity to apply to pitch your products to retail buyers
• Anna Polyviou website
• Harris Farm
• Kepos Street Kitchen
• Circle Harvest
• Anniversary Edition: Straight Talk from a Specialty Retail Buyer. What to Say in your Pitch. 
• What is a Sales Agent, and do I Need One?

If you haven’t listened to

Season 14

Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.

For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.

Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.

Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.

This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.

Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

Click this link to see how you can be part of it.

Send us a text

As Foodpreneurs (and in life in general), you'll experience many moments you might think of failures. Whether it's getting a 'no' from a retail buyer you've been communicating with for months, to a major piece of equipment failing right before fulfilling a big order, to thinking your entire business is a failure. 

These moments will test you, but if you change your mindset around what a failure is, they need not break you (and often can be a catalyst for something greater).

This month we celebrate International Women's Day and in recognition of all the amazing women out there, this week on Foodpreneur with Chelsea Ford podcast I chat to Alexandra Sangster, a Foodpreneurs Formula member and emerging leader in shaping Canada's economy, culture, and society through food, drink, and consumer products. Alexandra has overcome multiple failures, from equipment failure to an unsuccessful partnership, to create a successful tea brand, which is helping support and empower women, and changing the world for the better through social impact initiatives.

Listen now to discover:

🍵 How to overcome perceived failures and change your mindset.
🍵 How your Foodpreneur community can help you manage stress.
🍵 Free resources to drive social impact with your business.
🍵 How to use a 'failure' as a learning opportunity for success.
🍵 How to ‘depersonalise’ feedback and use it to your advantage.

LINKS & RESOURCES

• Waitlist for Foodpreneurs Formula Coaching Program
• Foodpreneurs Festival - your opportunity to apply to pitch your products to retail buyers
• Buy tickets to Foodpreneurs Festival
• Sarjesa Website
• Trico Charitable Foundation
• Discovering Hands

If you haven’t listened to episode 56 (115 mins), ‘Get Your Product into More Consumers’ Hands (Even Without a Budget!)’ listen here.

This episode is brought to you by Foodpreneurs Formula, my coaching program for packaged food and drink brand owners ready to scale, and Foodpreneurs Festival, the sales event opportu

Season 14

Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.

For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.

Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.

Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.

This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.

Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

Click this link to see how you can be part of it.

Send us a text

I know that marketing can be a point of confusion and overwhelm for many foodpreneurs; where do you start? What channels should you use? Google? Meta? Tiktok? How much budget do you need? What to do if you don't have any budget? Ultimately, in a digital world filled with competitors and 'noise', how does your brand get noticed and stand out to consumers and retailers enough so that they put YOUR product on their shelves, or in their baskets?

In this week's episode of Foodpreneur with Chelsea Ford podcast, my guest is Food Marketing Expert, Vhari Russell. Vhari is FULL of wisdom - and great metaphors like "packaging is the blind date on the shelf" - that if you action, will help you grow your brand, even in this challenging economy, and even with little to no budget.

Listen now to find out how the below can boost your marketing efforts (and are mostly free!):

📣 Creating salivating content.
📣 Accessing your inner 4-year-old.
📣 Collaborating with other brands.
📣 Phone call Fridays.
📣 Creating recipes.
📣 Having green credentials.
📣 Analysing customer data.

LINKS & RESOURCES

• Waitlist for Foodpreneurs Formula Coaching Program
• Foodpreneurs Festival - your opportunity to apply to pitch your products to retail buyers
• Buy tickets to Foodpreneurs Festival 2023
• The Food Marketing Experts
• Dr. Wills Ketchup
• London Nootropics 
• Gozney AU 
• Seggiano
• Lexi's Treats
• Capsule CRM
• Hubspot 

If you haven’t listened to episode 55 (1 hour & 15 mins), ‘Anniversary Edition: Words of Advice from a Speciality Retail Buyer’. listen here.

This episode is brought to you by Foodpreneurs Formula, my business coaching program for packaged food and drink brand owners ready to scale and The Foodpreneur Journey roadmap so you know what to expect and the mista

Season 14

Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.

For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.

Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.

Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.

This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.

Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

Click this link to see how you can be part of it.

Send us a text

Having worked with foodpreneurs for many years, I know that the chance to get into the mind of a retail buyer is priceless. Knowing how to land a meeting with them, how to get onto their shelves, and even how to get them to respond to your emails and/or phone calls would be an invaluable opportunity for many of you.

That's why in episode 55 of Foodpreneur with Chelsea Ford podcast, I chat with specialty retail buyer Tim Sykes from the AMAZING Gertrude Grocer, and ask him all the things you've ever wanted to know from a specialty retail buyer.

Listen now to discover:

🛒 WHEN and HOW to contact them to get stocked.
🛒 What to bring with you when you do land a meeting.
🛒 What to do if you drop in unannounced (or whether you should at all!)
🛒 A new way to contact a buyer that you probably haven’t thought of.

And as an updated BONUS ✨ My expert advice on how to tap into consumer and retailer behaviour to maximise your growth, even  in these tough economic times.

LINKS & RESOURCES

• Waitlist for Foodpreneurs Formula Coaching Program
• Noshing
• Alive & Wild
• Biscotti Boxx
• Box Brownies
• Oakwood Small Goods
• Gertrude Grocer Instagram
• Gertrude Grocer website

If you haven’t listened to episode 54 (1 hour & 18 mins), ‘Distributors: Making Sales With Margin’. listen here.

This episode is brought to you by Foodpreneurs Formula, my business coaching program for packaged food and drink brand owners ready to scale and The Foodpreneur Journey roadmap so you know what to expect and the mistakes to avoid.

Season 14

Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.

For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.

Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.

Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.

This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.

Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

Click this link to see how you can be part of it.

Send us a text

If you currently use, or are considering using a distributor to distribute your products to a retailer, have you accounted for the margin to pay yourself as well?

Using a distributor can help increase your stockists but it is another expense that needs to be accounted for when pricing your product 💸, which is why pricing correctly for distribution is so important.

In this episode I talk with Hayssam Bejjani, The Chief at Cartel & Co, a boutique food and beverage brand partnership and distribution company,  about distribution best practises for packaged food and drink brand owners when engaging and working with a distribution partner.

In this episode you’ll discover:
🚚 A strategic approach to landing more wholesale accounts.
🚚 Different ways of working with distributors (including my fav, the ‘Hybrid model’).
🚚 Whether working with a distributor or going direct might work best for your business.

And most importantly…….

🚚 Managing margins so everyone (yep, including YOU!) makes enough 💰.

PLUS, as an added bonus to celebrate the podcast’s Anniversary month, I’ve updated this episode to include my expert tip on how to better manage your customers when you’re not getting reports or insights from your distributors.

LINKS & RESOURCES

• Waitlist for Foodpreneurs Formula Coaching Program
• Cartel & Co website
• Cartel & Co Instagram
• Cartel & Co Facebook
• Cristiana and Co
• On the Grocery Shelf and Failed. Twice. What To Do.

If you haven’t listened to episode 53 (53 mins), ‘Straight Talk from a Specialty Retail Buyer. What to Say in your Pitch’. listen here.

Season 14

Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.

For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.

Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.

Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.

This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.

Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

Click this link to see how you can be part of it.

Send us a text

Do you want to get your product in more stockists and onto more shelves?

What about getting your product off those shelves, into more baskets and through check-outs?

Of course, you do. No business can run off passion or the sweet scent of cookies baking… 🍪

You’ll want to listen to this updated version of one of our most popular podcasts from 2022, where I chat with Christina Basile, owner operator of Panetta Mercato, a collection of five family run grocery stores sourcing high quality food and drink products for their customers.

Christina and I talk about what foodpreneurs need to do to get their food and drink products on more shelves and into more consumer baskets.

You’ll get insights into:

🧺 The day in the life of a buyer so you know how and when to approach them.

🧺 Getting noticed by a buyer so you get your product stocked.

🧺 Working with your distributor to get stocked with a speciality retailer.

🧺 Landing your first order with a speciality retailer.

🧺 Supporting your product so it gets off the shelf (THE most important aspect that often gets overlooked).

LINKS & RESOURCES

• Waitlist for Foodpreneurs Formula Coaching Program
• Panetta Mercato
• How to Influence Rather than Sell
• What to Say in Your Pitch

If you haven’t listened to episode 52 (25 mins), ‘Why Foodpreneurs Don’t Make Money’. listen here.

This episode is brought to you by Foodpreneurs Formula, my business acceleration program for packaged food and drink brand owners ready to scale and The Foodpreneur Journey roadmap so you know what to expect and the mistakes to avoid.

Season 14

Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.

For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.

Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.

Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.

This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.

Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

Click this link to see how you can be part of it.

Send us a text

Last year when I made this episode, making money in the food and drink industry was hard. With global market issues and increased competition, it may be even more difficult in the current climate.

This was our number #1 episode in 2022 and for good reason. 73% of packaged food and drink brand owners don’t pay themselves a wage because there is no profit to set aside for all their time and effort, and if you're a foodpreneur reading this, you may already know that from first hand experience.

Listen to my updated industry insights into what the five typical mistakes foodpreneurs make are, and get answers to the questions still plaguing many of you, including:

🤔 How do I create a packaged food and drink business that allows me to pay myself a decent wage?
🤔 What should I charge?
🤔 Do I build velocity or value?
🤔 Is creating a brand important? And if so what does that actually mean?
🤔 What numbers do I need to know to be successful?
🤔 Should I approach buyers in retail or foodservice channel?

LINKS & RESOURCES

• Waitlist for Foodpreneurs Formula Coaching Program
• How to Sell When You’re the Most Expensive
• Getting More Products Into Consumers’ Hands Even in a Slowing Economy 
• Three Key Numbers you Need to Know for a Viable Food and Drink Business

If you haven’t listened to episode 51 (49 mins), ‘How Two Foodpreneurs Created a Successful Business Selling a Largely Unknown Ingredient’. listen here.

This episode is brought to you by Foodpreneurs Formula, my business acceleration program for packaged food and drink brand owners ready to scale and The Foodpreneur Journey roadmap so you know what to expect and the mistakes to avoid.

Season 14

Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.

For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.

Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.

Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.

This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.

Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

Click this link to see how you can be part of it.

Send us a text

Having a business partner can be great. Someone to share the workload with, someone who brings their own set of skills into the business and someone to support a crazy idea of starting a food business that involves selling a product using an ingredient hardly anyone knows about…..

Sounds, well brave, doesn’t it. But that’s exactly what my two guests this week on Foodpreneur with Chelsea Ford podcast did. And not only have they built a thriving business with their black garlic being adored by many high profile chefs, but a healthy, transparent business relationship to boot.

On the podcast this week I chat to Cathy Owen and Jenny Daniher, who together founded Garlicious Grown, a company that sells delicious, award winning black garlic products. Jenny and Cathy met at their kids soccer game, and decided to create a business together selling a product 95% of the population had never heard about.

Listen now for their insights on:

🧄How they confidently sell to chefs - a mainly male-dominated demographic.
🧄 The key to a successful partnership.
🧄 How they navigate roles and responsibilities.
🧄 How foodservice is a key sales channel for them.
🧄 Apps they use to simplify their business.
🧄 How they use external relationships to increase brand awareness.

LINKS & RESOURCES

• Garlicious Grown
• Jenny Daniher LinkedIn Profile
• Xero
• ShipStation
• Upstock
• Trello
• Dropbox
• Hubspot
• Waitlist for Foodpreneurs Formula Coaching Program

If you haven’t listened to episode 50 (45 mins), ‘How Foodpreneurs Can Increase DTC Sales through Digital Marketing’. listen here.

Season 14

Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.

For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.

Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.

Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.

This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.

Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

Click this link to see how you can be part of it.