This week on the NOSH Podcast, NOSH editor-in-chief Jeff Klineman, editor Carol Ortenberg and reporters Adrianne DeLuca and Lukas Southard discuss the recent acquisition of Sovos Brands by Campbells. Sunrise Strategic Partners’ Peter Burns and Coefficient Capital’s Franklin Isacson join Carol in the interview to talk about the current climate for investment in CPG food, their recent induction to the NOSH Notables list and explain why the investor-brand relationship should be treated like a marriage.

 

In this episode:

1:00 - Campbell’s buying up Sovos marks a major shift in the world of Big CPG. According to the NOSH team, owning multiple product tiers across a single category has been a successful strategy for Campbell’s in the past. How could this new relationship shape the sauce shelf?

19:15 - How does being on the investment side of the CPG food industry differ from being a founder or operator? Burns and Isacson weigh in on how investors think differently about building a successful brand and share insights about how their respective firms assess potential investments.

22:00 - There’s no doubt the current climate around venture investment is tough, but difficult investor-brand relationships can make things even trickier. Burns and Isacson give advice on how founders can help make their brands more attractive to potential investors and possible exits.

40:55 - Investors may not favor influencer-led brands, but the added celebrity doesn’t hurt. Hear why these two venture capitalists believe PRIME cannot be ignored but remain cautious around typing a brand too closely to its social media stars..

 

“Choosing an investor is very much like a marriage, for the most part these are long-term partnerships…it is very important that there is alignment.”

-Franklin Isacson, Coefficient Capital managing partner

 

“Good businesses will be able to go through the good times and the bad times… it's hard and you're going to have to grind. And if you don't know how to grind, you better learn fast.”

-Peter Burns, Sunrise Strategic Partners managing partner

 

About the NOSH Podcast

The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food.

New episodes are released every week. Send us comments and suggestions anytime to [email protected].

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