In today's podcast, you'll learn the Dos and Don'ts of segmentation, CRM, and subscriber communication. We have on hand Tali Hasanov, Tali is a results-driven digital marketer who has a proven track record of growing her clients' businesses and driving revenue. Her more than 15 years of diverse and in-depth experience have contributed to her status as an industry leader. We delve into how better segmentation leads to better delivery, which leads to a better reputation, which leads to more engagement, which becomes a self-fulfilling prophecy of better reputation, better delivery, and better rank. And then it's back to the full-service cycle.

They Discuss: 

• Basic rules of segmentation.
• Thoughts on using AI to help determine segmentation.
• Tips for people to look at and their data to create segments.
• Changing trends with segmentation in the marketplace.
• Tips and Tricks if you're a business that has never done segmentation.
• Segmentation and its impact on email deliverability and email reputation.
• Geographical segmentation, how important is that from a reporting perspective for businesses.
• Personalization versus segmentation in the email business.

Hello Bronto customer! Chances are you are on the lookout for a new email service provider(ESP) or planning a platform migration. We have partnered with Chris Marriott, Founder at Email Connect, to help you understand the process of selecting your next ESP. Marketers are often put off by ESP migration as it appears to be complicated and stressful, but it doesn’t have to be. An ESP migration is easier when you have a team to show you the best practices and processes for a successful transition. Don’t wait, now is the time for you to evaluate the product capabilities of a new platform, and understand how they can positively impact your marketing goals.

Brian Westnedge joins us on today's #ForTheLoveOfEmails podcast. Brian leads America’s Channels for Red Sift, which provides a fully automated DMARC and BIMI implementation and enforcement solution called OnDMARC, bringing easy, accessible, and trusted messaging to organizations of all sizes. He has over 15 years of experience in deliverability, security, and authentication and has worked in the DMARC space since its inception. In this episode, we will dive deep into various factors of email authentication, as well as shed some light on  DMARC and BIMI.

Do you want to know how email marketing will evolve in 2021?

We asked 200+ CMO’s to get important trends and help email marketers craft their entire email strategy.

Here we present the Global email Trends Report 2021- CMO’s insider edition.

In this podcast, joining with us was Raghavendra Hunasgi, CMO, Evolutyz Corp with our host Tanishq Juneja

There has been a lot of pivoting due to the changes in customer behaviour last year. Through this report, know-how do the marketing leaders chart their part and make decisions for their marketing strategy related to KPIs, budget, hiring etc

The email has been proven to be a great growth spinner in 2020. And so, it is essential to know what marketing leaders and CMO’s are thinking about the evolution in 2021 about email marketing. 

Get a fresh perspective on Email Trends in 2021 now!

How significant is email marketing in the age of social media? In today's episode of the #ForTheLoveOfEmails podcast, we welcome Taina Suomela, Principal Consultant and Founder of Leslieville Digital, with our host Matthew Vernhout to speak about the importance of email marketing in this ever-changing digital age.

Taina has spent the better part of the last two decades working for digital agencies before taking the plunge and starting her very own consulting firm last fall. Small and medium-sized companies, as well as nonprofits, benefit from her company's digital marketing expertise. Understanding the best approach for your company at the right time is the secret to a successful digital strategy, and that’s what we'll go over in today's podcast. Taina talks about how - 'The details lie in the data'.  She sheds light on how she educates her small/medium business clients by creating a foundation after analyzing fundamentals of content strategy, brand strategy, email best practices, deliverability castle compliance.

• What does it mean to have an engagement if someone comes in and says, "I got this email program and it's failing?”
• Roadmap to helping businesses build strategies around email marketing.
• Things to consider if you are running on a budget or you are a small business.
• Understanding the gap between leveraging email and over-investing in other digital strategies.
• How to turn Organic traffic into a good email program.
• Advice to businesses that are looking at trying to do in-house strategy
• What a year's worth of lockdown has done to businesses and how it has impacted strategy and innovation?
• Types of misconceptions and myths when dealing with marketing in a business forum
• Creating content with a purpose.
• Know-how of different social media platforms and how they help different target audiences.
• What are the core tactics that you should focus on in your email strategy?

In this age of app-first technologies, what makes one application stand out from the rest? In today’s special episode of the ForTheLoveOfEmails podcast, we invite Priya Patankar of PhonePe, which is one of the leading payment apps in India with our host Tanishq Juneja, the co-founder of Pepipost

Priya shares valuable nuggets from her extensive marketing experience across multiple industries. She discusses the strategies used by PhonePe to stand out in the crowded payment apps market and explains how email has been an integral part of their marketing and growth strategies. 

• What is one unique thing that PhonePe brings to the market right now?
• Is email a good channel for app-first companies?
• How significant is the email's contribution to your overall growth? 
• How do you plan to leverage email and the growth of your products and business in 2021? Is there a special focus in 2021? 
• When did you realize that there are a lot of drop-offs and how did you use emails to prevent further damage?
• How do you regularly make sure that users are well-maintained for your email program? 
• An email campaign that became the hero of the last year for you
• What level of personalization have you done for your user base?
• In what capacity in your programs, you're using AI? 
• Have you witnessed any campaign where your email was sent at such a right point that it generated great ROI?
• How do you associate campaigns which are objectively not transaction-driven?
• Being a unicorn by itself, what are some of the best practices you would follow religiously as an email marketer?
• One thing you would like to tell all the app first companies as an email marketer yourself.

If you have been an email marketer, you’ve used Spamhaus to check your sending domains and IPs. In the first podcast of 2021, we are hosting a special guest, Matthew Stith from Spamhaus, about how blocklists work and what goes into building such lists. 

Matt Vernhout and Matthew Stith discuss different perspectives on spam traps, sender evaluation, best practices to avoid a spam trap, and much more in this highly insightful session with our leading email industry experts.

• What are the important lists that people use to evaluate senders from the mailbox service provider perspective?
• Definition of what's consent-based and illegal
• Can you follow best practices and still be listed in a blocklist?
• You got listed on Spamhaus. How do you fix that?
• What's your opinion on validation services?
• Is spam trap classification useful?
• Can you reach out to Spamhaus and ask for assistance for basic health checks on their domains?
• What is Spamhaus predicting about email and blocklisting in 2021?
• A message for marketers in 2021

In this power-packed episode of ForTheLoveOfEmails podcast, we have Bob Frady who’s the CEO of HazardHub.com. 

Matthew and Bob discuss the importance of email marketing for businesses now and in 2021. 

They touch upon important questions like email nurturing programs, building relationships instead of focusing on ROI, and email budgets - something that email marketers, both beginners and seasoned alike, have wondered for long now. 

At the end, Bob shares advice about email marketing CEO-to-CEO. Listen to the complete podcast to pick up many insights that you can apply to your email marketing, today.

• What's the importance of email and how does it fit into your business?
• What's your view on building relationships through email?
• How should you react when people give you indications that they're not interested in your content?
• Does AI play an important role in improving emails?
• How do you nurture someone down the email path?
• Advice to brand and marketing team for now
• Should you increase your email budget in 2021?
• What advice will you give CEO-to-CEO to start in 2021?

Building an effective customer journey and automation strategy can mean the difference between leaving money on the table and more than doubling your revenue on the campaigns. 

With us today is Chris Donald, Managing Partner at InboxArmy, and an industry expert in designing revenue-generating email automation campaigns. 

Matthew Vernhout and Chris, share valuable nuggets of knowledge from their experience working with clients in a variety of industries. 

• How do you build an effective customer journey which finally gets you good conversions?
• How do you plan a great welcome journey of emails to plan for a new customer?
• Can other automation mailers like cart abandonment emails/ shipping confirmations be used to offer relevant products to the customer?
• How do you strategize for drip emails once a user has downloaded an asset/report from your website to further engage them?
• How do you go about designing an email journey for a lead nurturing program?
• How do you plan to design a great CX for your automated emails?
• If you were to advise a new budding marketer getting into the email marketing profession, what will it be?

In this special episode of ForTheLoveOfEmail podcast, we discuss email strategy from the perspective of a 20+-year-old veteran in the email industry.

This is the first episode of the series coming up in the next few weeks where we introduce guests from our upcoming online event Netcore “The New Email Rule Book”. 

Today, we bring in Ryan Phelan who is the Marketing Chief and Fractional CMO of Origin Email talks about what works and what has changed in the email marketing scenario with the COVID coming into the picture.

Ryan brings along extensive experience in building email strategies for companies from across multiple industries including B2B, B2C, FinTech, Education, and Travel and Hospitality, and has run numerous multivariate tests scaling companies. One of his first successes was scaling a company from $1500 a month to $1.5 million in revenues. 

Since then, Ryan has been hooked into email marketing and has grown his business Origin Email out of creating customer-focused email strategies for businesses.

• What is Email Strategy?
• What are the fundamental pieces that companies need to put in place as their foundation to set themselves up for success?
• What are the key methods that people are using to segment lists like the city, state, etc?
• How to build strategies to revive and reactivate dormant emails?
• Thoughts on having the biggest list size
• Thoughts on email hygiene services
• Tests that have worked well and tests that failed and lost money
• How to eliminate bias from strategy planning and think from a customer perspective?
• What are some new strategies or "shiny objects" that are successful right now?
• Closing discussion with a final tip on building better strategies now and post-COVID era