There have been several data privacy laws like GDPR, CCPA, PIPEDA, LGPD, and more, enacted in the past few years by various countries around the world. They are to be followed so that the customer data is handled correctly by businesses, organizations, and third-party service providers. 

These laws provide the rights to the users to understand how their information is being collected, used and they can raise a complaint about it if any rights are being violated. 

In this week’s podcast, we have Derek Lackey, Managing Partner at Newport Thompson, and a well-known data privacy expert in Canada. Dennis Dayman and Derek Lackey discuss privacy laws across countries and their impact on consumers and marketers alike in this highly insightful final podcast of season one.

• What is the real reason these data privacy laws were required, and how do they impact email? 
• How will these laws impact a marketer’s ability to collect information about the data subject or user?
• How important is permission marketing with regards to privacy compliance?
• How will these laws empower consumers and change the way they share data with brands for marketing purposes?
• What have been the consequences of email spam due to privacy laws?
• What are the future trends you see developing in the data and email privacy?

There are a lot of myths in the email marketing industry. Issues over email deliverability being one of the major ones. Today we call up Laura Atkins, who’s one of the most well-known thought leaders in the email industry and has been in the industry for more than 2 decades. 

Dennis Dayman along with Laura debunk some of the myths in the email marketing industry and talk about some of the misconceptions in terms of email deliverability in the podcast. They discuss if it matters to your inboxing rate, to have the DMARC setup or not, and how authentication protocols can affect your email deliverability overall. 

Topics discussed:

• Do high unsubscribes mean low deliverability?
• Will adding the words spam/free/promotion get your email into spam?
• What does the 250 response code mean in deliverability?
• Does the way people design campaigns affect deliverability?
•  Do noreply and promo in sender IDs affect email deliverability?
• Is having authentication records like SPF, DKIM, and DMARC set up correctly, enough to get an email to the inbox?
• Can you target your emails to land in the primary tab of Gmail?

The year 2020 has changed the email marketing landscape for brands around the world. And for brands that have never tried email marketing before, it has become a novel platform to direct their marketing efforts this year.

In this podcast, we bring in Karen Talavera, who’s the President and Founder of Synchronicity Marketing, to talk about data-driven marketing and its effects on the success of marketing campaigns.

Dennis and Karen discuss the email success metrics that matter and what data should brands track. We also discuss how the alignment of sales, business development, and marketing teams can help brands reach their revenue goals faster and more efficiently.

• What are the KPIs that email marketers should look at?
• What are the email success metrics
• What is a data-driven marketing
• How to align the marketing team with the business and sales units to work together instead of creating a siloed company?
• Why buyer journeys and personas are important to dissect
• Some shifts in email marketing since the COVID and lockdown
• One final advice to a budding email marketer

eCommerce has boomed during the time of COVID with many online stores seeing an average of 40% higher sales volume as more people are working from home. Since most people have accepted this as a lifestyle, brick and mortar stores have the opportunity to start online and capitalize on this opportunity. 

In this week’s Podcast, we host Scott Cohen, who is the Senior Marketing Manager at Purple. He has been actively involved in the email marketing aspects of the company since the lockdown and seen enormous growth in their B2C efforts, which is comparably higher than their wholesale revenues.

• How eCommerce has picked up since the COVID 
• Why the lockdown is still a great opportunity for brands to deliver more value to the customers via different media and communication platforms
• Ideas that brands in a non-recurring product business can implement to retain customers for the longer term
• How to improve customer engagement on email, and what has worked for a mattress company like Purple

BIMI is a new TXT record security measure that sits on your servers and verifies your brand identity. It’s an exciting new way to verify and validate a brand logo to reduce email spoofing and phishing.

In this podcast, Matthew Verhout and Seth Blankow discuss how BIMI will affect the email industry and what it means to the marketers and users. Let’s dive in the depths of what BIMI and hear about this new security technology from the ones helping develop it!

• What’s BIMI, and do you need it?
• How is BIMI different from the existing DMARC, DKIM, and SPF security records?
• Will BIMI help improve brand identity?
• What changes on the user-end?
• How to implement BIMI for your brand?
• What does the introduction of BIMI mean for the email industry?

After multiple rumours from major marketing companies in the past, email continues to stand strong as a major marketing medium. This week we bring you another industry leader & chat about how the email industry has transformed in the last decade.

Joining us on the podcast today is Lisa Shosteck, an email marketer and the Director of Email Experience Council (EEC) who also helps manage their board of what we call the Member Advisory Committee. 

• How has email evolved in the last decade?
• There have been rumours about “email is dead”. Is email still standing strong?
• What needs to improve in the area of accessibility marketing?
• What is ethical marketing in 2020?
• Discussion about ANA’s Privacy shield program
• Have marketers become more data conscious?

Choosing the right email service for your company is a daunting task. There are a lot of elements that you need to consider before you can find the perfect brand-ESP fit for yourself. 

Today we make this process easy, and straightforward. We provide with you all the tips and techniques you can use to find the best ESP for your personal needs.

Joining us in this podcast is Christopher Mariott, a 25 year veteran in the digital marketing space and the founder of Email Connect. He is a recognized expert in helping brands connect with the right marketing technology providers and platforms. 

• How ESPs are a close partner for your business?
• Why is getting the right ESP the most critical thing that an email marketer can do?
• Why simply adding more features won't get you sales as an ESP?
• How early detection of deliverability issues works in your favor, compared to only marketing higher email delivery rates?
• Switching from one ESP to another smoothly, and what's involved in these transitions?
• Tips for doing your homework on choosing the right band-ESP fit for your business

Generating growth and revenues is the biggest challenge for companies especially during the pandemic. Unfortunately, a lot of businesses are focusing on cutting down marketing budgets just to sustain in the competition.

But here is good news!  There exists a magic sauce that can turn things around and transform you into a profitable business. It’s called Velvet Rope Marketing (VRM) which is all about identifying your best customers, communicating with them effectively, and providing them the best customer experience.

Joining us today Mr. Rajesh Jain, the Founder and Managing Director of Netcore Solutions, who will share some interesting insights on the benefits of Velvet Rope Marketing for businesses and how they can effectively implement the same to innovate profitability, even during the crisis we are all facing today.

They discuss

• What is Velvet Rope Marketing all about?
• How can businesses implement VRM during a crisis?
• How to identify your best customers and communicate with them effectively
• How to cut down marketing costs with VRM
• The importance of full-stack automation platform to leverage VRM
• How VRM can help you acquire new customers
• Special tips to optimize your email campaigns with VRM

Your email data segmentation strategy can make or break your email marketing ROI. The good thing is most email marketers are well-aware of the potential of data segmentation. The bad thing is a lot them still don’t know how to get started with segmentation, and then move from basic to advanced level of segmentation.

Our latest Podcast by Mathew and Chaitanya is an extended conversion from our previous Podcast on Data Segmentation – Specific to Email Marketing. Our experts take a deep dive into data segmentation and the level of complexity you can achieve with your email segments.

You need to have a decent understanding of your customers and their behaviour before slicing and dicing your data for better email marketing results.

They discuss

• Why data segmentation matters to people
• The role of your platform in data segmentation
• How to build and grow your email list for segmentation
• Segment of One – for 1-to1 customer engagement
• Understanding your customers and their behaviour before creating segments
• Managing your email list – start small, build segments and grow

Find this exciting episode and many more by subscribing to The Email Unplugged Podcast, powered by Netcore,

Many email marketers end up scratching their heads when they don’t get desired results from their email campaigns. But most of the time, they don’t realize that such underwhelming results are the outcome of broadcast emails or poorly segmented data.

We bring you our latest podcast on Data Segmentation – specific to Email as a channel.  Joining us Dela and Chaitanya, try to break down the complexity of data segmentation and give you some actionable insights to help you slice and dice your data to create the right customer experience.

If you are segmenting your data wisely, you care about delivering relevance to your subscribers and make them feel like individuals.

They discuss

• Why data segmentation matters
• Types of data segmentation
• The most basic level of data segmentation to some of the most advanced methods
• How to get customers to tell you about them, without you having to digging into their lives
• How can you segment your data and grow your list simultaneously
• What should be your KPIs to measure results

Find this exciting episode and many more by subscribing to The Email Unplugged Podcast, powered by Netcore, on Apple Podcasts, on Spotify, or on our website