It’s wild how something as simple as walking into a bike shop can make you feel like you don’t belong. It's a feeling many folks, especially marginalized identities, have encountered, and one that Alyssa Gonzalez has made her goal to change. She wears so many hats. She is a designer advocate, cyclist runner, community organizer, model, content creator, and she owns a bike shop. And at the heart of everything she does, is the goal of elevating marginalized communities and creating welcoming spaces for folks in the outdoors.

Her bike shop, which she co-founded, Treehouse Cyclery, is a community-first space, redefining what it means to be a bike shop. She also leads the Colorado chapter of Radical Adventure Riders, organizing events, rides, and camps that help women, trans, and non-binary folks find belonging in adventure cycling.

In this conversation, Alyssa shares how she got into the outdoors later in life, what happened when she signed up for a 600-mile bikepacking race after just one year of riding, and how she’s learned to tune out the pressure to perform and lean into joy. Whether she’s leading a group ride, fixing bikes, or talking to new riders about their first gear purchase, Alyssa is helping reshape cycling culture, and always bringing the vibes.

Check out Alyssa's bikeshop Treehouse Cyclery in Boulder, Colorado

Follow Alyssa's adventures on Instagram: @__alyssagonzalez

Follow Mel on Instagram: @melwwebb

Follow Detours on Instagram: @detourscycling

Follow Albion on Instagram: @albion.cycling

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