This one’s for the real entrepreneurs—the ones in the trenches building something that matters. In this keynote from the BizX conference, I go deep on the real traits of successful business owners: resilience, adaptability, and the relentless pursuit of attention through content. We’re entering a world where platforms like ChatGPT and AI-driven search will dominate how customers find solutions—and if you're not building a brand now, you will regret it later.

I break down exactly why social media is the greatest opportunity in modern business history, why building brand is your only protection against commoditization, and why content is no longer optional—it's oxygen. We also dive into pricing your worth, the truth about HR, and how to create engaging B2B content without being boring.

This is a direct, no-BS talk for founders, business leaders, marketers, and creators who want to future-proof their businesses and win attention in the modern world.