Former CEO of Blockbuster on Embracing a Life of Learning

Growing up in poverty in a small town in central Massachusetts, James Keyes seemed destined for a difficult life - one working at the local factory alongside his father and struggling to get by. Instead, he went on to become the CEO of 7-Eleven, where he increased shareholder value by tenfold during his tenure and led the sale of the company to its Japanese licensee. A truly fearless leader, Keyes also tackled a challenging business transformation as Chairman & CEO of Blockbuster.

James recently wrote a book titled “EDUCATION IS FREEDOM: The Future Is in Your Hands.” James talks about his passion for lifelong learning, and how access to education has shaped and changed the trajectory of his life. James believes that education has the ability to empower us and help us reach our full potential.

James and I spoke about his career, his lifelong passion for education and how he believes education is truly freedom.

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You can grab your copy of Education is Freedom here - https://www.jameswkeyes.com

You can connect with James here - https://www.linkedin.com/in/james-keyes-a0947215/

Learn more about James here - https://www.jameswkeyes.com/biography


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James Laughlin is a High Performance Leadership Coach, Former 7-Time World Champion, Host of the Lead On Purpose Podcast and an Executive Coach to high performers and leaders. James is based in Christchurch, New Zealand.

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