Foundation comes first. This is something our team at Gorilla talks about often in the context of a marketing program.

But in today's conversation, Bill Kaewert, CEO and CTO of Stored Energy Systems LLC, extrapolates this "foundation first" principle to a greater business context.

Specifically, he'll tell you why sales and marketing are wasted endeavors if they're not standing on a strong foundation that's comprised of product, systems, processes and people.