Leveling Up with Eric Siu

Founder Story: Building a $100M Software Company

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Eric Siu shares the highs, lessons, and hustle of building Karrot, a game-changing LinkedIn ABM tool. From major enterprise leads to planning for explosive 2025 growth, this vlog is a masterclass in entrepreneurship. 


Watch the full interview here: https://youtu.be/ptwPlz03nBU


TIME-STAMPED SHOW NOTES:


  • (00:00) Introduction and Updates on Carrot's Progress
  • (03:02) Insights on Account-Based Marketing and Client Engagement
  • (06:08) The Role of AI in Product Development
  • (08:55) Team Dynamics and Annual Planning
  • (12:07) Quarterly Planning and Strategic Focus
  • (15:02) Value-Based Pricing and Market Positioning
  • (18:08) Looking Ahead: Future Plans and Resilience



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      Connect with Eric Siu: 

       

      • Growth Everywhere Newsletter
      • Single Grain - Eric's Marketing Agency
      • Eric Siu on X
      • Eric Siu on Instagram
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        Leveling Up with Eric SiuBy Eric Siu
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