Agency founder Jo Tongue on building a business around her clients.

Welcome to Founders Keepers, the podcast series about entrepreneurship and business building from the Leaders Sport Business podcast.

The guest for this final episode of the season is Jo Tongue, founder of Tongue Tied Media.

Tongue has 20 years of experience in the industry across sport, media and commercial, beginning with an eight-year stint as a Producer at the BBC. She then moved to independent agency Somethin Else, before beginning her role as as Director at Women in Football in 2010 – a role she holds to this day. She is also a Trustee of the Jason Roberts Foundation and the Michael Carrick Foundation. She was recently recognised in the Woman's Hour 2023 Power List for Women in Sport, and was awarded an MBE for services to Football and to Gender Equality in the 2023 New Year Honours List.

In 2015, Tongue founded Tongue Tied Media. Tongue Tied Media consists of two branches. The first is Tongue Tied Management, which represents the likes of Jill Scott, Leah Williamson, Dion Dublin, Andy Cole, Emma Hayes and Michael Carrick.

The second branch is Tongue Tied Productions. The company’s production portfolio includes 'Euro '96 - When Football Came Home' and 'Raising the Bar with Rob Rinder' on BBC Radio 5 Live - which featured the likes of Kenny Dalglish, Alan Shearer, Kelly Cates, Glenn Hoddle and Chris Sutton. Their series ‘Re:United’ brought together rivals such as Vinnie Jones and Paul Gascoigne, Steve Cram and Lord Coe, and Andy Cole and David Seaman.

Leaders Week London, our flagship in person event experience, is returning on the 16th-19th October. To find out more about how you can connect with those at the heart of the global sports industry, visit https://bit.ly/3tcFQtP.