Dan Sullivan and Shannon Waller cut through the predictions of unlimited business growth. They explain why the cost of four key elements crucial to business success are on the rise. It's a straightforward conversation about what entrepreneurs should anticipate, and practical steps you can take to navigate the changes ahead.

Here's some of what you'll learn in this episode:

• Why we’re entering a working person’s market.
• Why energy is going to be cheap only in the United States.
• How the four crucial factors influence each other.

Show Notes:

90% of all transport happens on water. And the cost of water transportation is going through the roof right now.

Over the next 25 years, the only place where energy will be guaranteed to be cheap is the United States.

The four crucial MELT factors are money, energy, labor, and transportation.

The costs of the MELT factors are going to rise over the next 25 years.

It’s important to find a way to finance yourself that doesn’t involve debt.

You shouldn’t be giving up a lot of your company just to get your growth money or your survival money.

The U.S. is going to start using tariffs for foreign-produced goods.

We're now in a period where the whole world is going through the greatest loss of skilled knowledge and skilled know-how in history, and this period will probably continue for another decade.

It’s going to get more and more expensive to hire really great people.

The last three years have seen the fastest, biggest growth of new industry and new manufacturing in the history of the United States.

Entrepreneurs are successful to the degree that they solve the D.O.S.® issues (dangers, opportunities, and strengths) of their client base.

Automating what used to be strictly human work is a very slow process.

Resources:

Deep D.O.S. Innovation by Dan Sullivan

Your Life As A Strategy Circle by Dan Sullivan