Kenneth Cukier is a New York Times bestselling author on technology and business, a journalist at The Economist, and an Associate Fellow at the University of Oxford’s Saïd Business School.

Francis de Véricourt is a Professor of Management Science and the Director of the Center for Decisions, Models and Data at the European School of Management and Technology in Berlin.

Together with Viktor Mayer-Schönberger, they recently published a new book, Framers: Human Advantage in an Age of Technology and Turmoil.

In Framers, the authors outline how to use the unique human capability of framing to generate new options and structure decision-making effectively.

In a conversation with Martin Reeves, Chairman of the BCG Henderson Institute, Cukier and de Véricourt discuss framing‘s unexploited potential, how it can enhance decision making in uncertain times, and how we can better educate ourselves to become better framers.

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About the BCG Henderson Institute

The BCG Henderson Institute is the Boston Consulting Group’s think tank, dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. The Institute engages leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice and to translate innovative ideas from within and beyond business. For more ideas and inspiration, sign up to receive BHI INSIGHTS, our monthly newsletter, and follow us on LinkedIn and Twitter.