We're often told that humans make bad decisions and that more data is better.

But this is backwards: people are good at decisions precisely because we use mental models and can envision new realities outside of data.

Great outcomes don't depend so much on the final moment of choosing but on generating better alternatives to choose between. That's framing. It's a cognitive muscle we can strengthen to improve our lives, work and future.

Today's book shows us how. We welcome the author of Framers: Make Better Decisions In The Age of Big Data Kenneth Cukier.

Find Kenneth here: http://www.cukier.com @kncukier https://www.economist.com/books-and-arts/2021/05/11/imaginative-framing-is-the-key-to-problem-solving