Right About Now - Legendary Business Advice

Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

Listen Later

This special edition features one of the stand-out episode of Right About Now features host Ryan Alford in a compelling conversation with Christopher Lochhead, a leading expert in category design and marketing.

They discuss innovative strategies, the power of language in shaping consumer perceptions, and the need to address customer problems rather than just promoting solutions. Christopher also highlights the generational shift with "native digitals," the risks of lazy marketing language, and the importance of differentiation to drive meaningful results.

A must-listen for marketers seeking fresh, impactful insights.

TAKEAWAYS
  • Importance of innovative marketing strategies and category design in business.
  • Current state of dialogue in America and the challenges of meaningful conversations.
  • The distinction between reflexive and reflective thinking in discussions.
  • The impact of language on dialogue and marketing effectiveness.
  • Critique of common marketing language and jargon that alienates customers.
  • The need to focus on problems rather than just promoting solutions in marketing.
  • Differentiation in a crowded marketplace and the importance of unique communication.
  • Generational shifts in consumer behavior, particularly between native digitals and native analogs.
  • The advertising industry's focus on creativity over effectiveness and its implications.
  • Encouragement for businesses to engage in thoughtful dialogue and critical thinking in their marketing efforts.

    • If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. 
     

    Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  

    Learn more by visiting our website at www.ryanisright.com

    Subscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    ...more
    View all episodesView all episodes
    Download on the App Store
    Right About Now - Legendary Business AdviceBy The Radcast Network
    • 4.3
    • 4.3
    • 4.3
    • 4.3
    • 4.3

    4.3

    113 ratings

    More shows like Right About Now - Legendary Business Advice

    View all
    The Cardone Zone by Grant Cardone

    The Cardone Zone

    3,915 Listeners

    The GaryVee Audio Experience by Gary Vaynerchuk

    The GaryVee Audio Experience

    16,834 Listeners

    The School of Greatness by Lewis Howes

    The School of Greatness

    21,222 Listeners

    Negotiate Anything by Kwame Christian Esq., M.A.

    Negotiate Anything

    708 Listeners

    The Martell Method w/ Dan Martell by Dan Martell

    The Martell Method w/ Dan Martell

    573 Listeners

    NerdWallet's Smart Money Podcast by NerdWallet Personal Finance

    NerdWallet's Smart Money Podcast

    890 Listeners

    Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing) by Hala Taha | Entrepreneurship, Sales, Marketing | YAP Media Network

    Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

    1,332 Listeners

    Habits and Hustle by Jen Cohen

    Habits and Hustle

    804 Listeners

    Founder's Story by IBH Media

    Founder's Story

    206 Listeners

    3 Takeaways by Lynn Thoman

    3 Takeaways

    280 Listeners

    The Money Mondays by Dan Fleyshman

    The Money Mondays

    462 Listeners

    Bred To Lead | With Dr. Jake Tayler Jacobs by SIPS Healthcare Solutions

    Bred To Lead | With Dr. Jake Tayler Jacobs

    31 Listeners

    Proven Podcast by Charles Schwartz

    Proven Podcast

    300 Listeners

    The Level Up Podcast w/ Paul Alex by Paul Alex Espinoza

    The Level Up Podcast w/ Paul Alex

    413 Listeners

    The $100M Entrepreneur Podcast by Brad Sugars

    The $100M Entrepreneur Podcast

    15 Listeners