Right About Now with Ryan Alford

Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

Listen Later

This special edition features one of the stand-out episode of Right About Now features host Ryan Alford in a compelling conversation with Christopher Lochhead, a leading expert in category design and marketing.

They discuss innovative strategies, the power of language in shaping consumer perceptions, and the need to address customer problems rather than just promoting solutions. Christopher also highlights the generational shift with "native digitals," the risks of lazy marketing language, and the importance of differentiation to drive meaningful results.

A must-listen for marketers seeking fresh, impactful insights.

TAKEAWAYS
  • Importance of innovative marketing strategies and category design in business.
  • Current state of dialogue in America and the challenges of meaningful conversations.
  • The distinction between reflexive and reflective thinking in discussions.
  • The impact of language on dialogue and marketing effectiveness.
  • Critique of common marketing language and jargon that alienates customers.
  • The need to focus on problems rather than just promoting solutions in marketing.
  • Differentiation in a crowded marketplace and the importance of unique communication.
  • Generational shifts in consumer behavior, particularly between native digitals and native analogs.
  • The advertising industry's focus on creativity over effectiveness and its implications.
  • Encouragement for businesses to engage in thoughtful dialogue and critical thinking in their marketing efforts.

    • If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. 
     

    Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  

    Learn more by visiting our website at www.ryanisright.com

    Subscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    ...more
    View all episodesView all episodes
    Download on the App Store
    Right About Now with Ryan AlfordBy The Radcast Network
    • 4.4
    • 4.4
    • 4.4
    • 4.4
    • 4.4

    4.4

    101 ratings

    More shows like Right About Now with Ryan Alford

    View all
    The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

    The Smart Passive Income Online Business and Blogging Podcast

    3,456 Listeners

    The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

    The Side Hustle Show

    1,586 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,260 Listeners

    The Martell Method w/ Dan Martell by Dan Martell

    The Martell Method w/ Dan Martell

    495 Listeners

    The Russell Brunson Show by Russell Brunson | YAP Media

    The Russell Brunson Show

    984 Listeners

    Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing) by Hala Taha | Entrepreneurship, Sales, Marketing | YAP Media Network

    Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

    1,354 Listeners

    Founder's Story by IBH Media

    Founder's Story

    180 Listeners

    Money Rehab with Nicole Lapin by Money News Network

    Money Rehab with Nicole Lapin

    1,632 Listeners

    The Money Mondays by Dan Fleyshman

    The Money Mondays

    471 Listeners

    Next Level Pros by Chris Lee

    Next Level Pros

    171 Listeners

    Wake Up to Wealth by Brandon Brittingham

    Wake Up to Wealth

    39 Listeners

    The Entrepreneur DNA by Justin Colby, Bleav

    The Entrepreneur DNA

    73 Listeners

    The Level Up Podcast w/ Paul Alex by Paul Alex Espinoza

    The Level Up Podcast w/ Paul Alex

    307 Listeners

    Chief Change Officer by Vince Chan

    Chief Change Officer

    41 Listeners

    Pitch Me Podcast by Kayvon Kay

    Pitch Me Podcast

    29 Listeners