March is Women’s History Month and the Franchising 101 Podcast will be featuring some of the amazing women in franchising to celebrate. This week we are talking to Danessa Itaya, the president of Bio-One, a crime scene and trauma cleaning brand. Danessa shares about her extensive experience in franchising, highlighting her journey from accidentally entering the industry to becoming a successful franchise brand president. She and host, Tim Parmeter, discuss the challenges Danessa faced as a woman in a male-dominated industry, the importance of mentors, and the impact of positivity in franchising. Danessa also shares insights on breaking gender stereotypes, her superpower of positivity, and her dedication to mentoring and supporting women in franchising. 

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