FranPro

Welcome to FranPro Resource Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/

Contact us here [email protected] if you:

• Want help finding a franchise 
• Would like to be featured on our program
• Would like help producing or want a podcast produced for you
• Are a franchise company and want access to our free ROI Tracker dashboard

In this episode, Lance Hood of FranPro interviews Chief Operations Officer Corey Cotnoir of SocialMadeSimple.  Corey Cotnoir is an incredible resource for any franchise organization. If you would like to work with Corey you can reach him here: https://Franpro.vip/GoSocialMadeSimple

Covered in this call:

• ​Over 80% of one brand's leads come from direct social advertising
• ​Generating sub $30 CPL with 25% of leads converting into sales
• ​Running a geofenced lead campaign with a target of $15 CPL
• ​You can apply for their 90-day free pilot program where they build out your social leads at no cost to you here:  https://Franpro.vip/GoSocialMadeSimple
• ​And more

Ever wondered how to simplify your social media marketing without breaking the bank? Get ready to have a revelation with Corey Cottenoir, the COO of Social Made Simple. Corey peels back the curtain on the evolution of their company from a software platform to a fully managed service for content creation, scheduling, and paid advertising. He shares their journey of focusing on the multi-location and franchising space and how they've mastered the art of bridging the gap between corporate and local franchisees.

Our chat takes a deeper turn as we glean from some remarkable success stories from Social Made Simple's clientele. You'll be thrilled to hear how they transformed the fortunes of a fitness franchise and a lawn care franchise. But it doesn't end there; Corey outlines their affordable and comprehensive service, including a free pilot program and an onboarding process that's typically a breeze, taking no longer than 30 days. As a bonus, he also shares some key insights into the challenges of launching a brand campaign, especially the tricky issues of access and brand assets. All this while offering a no-obligation pilot program that lets you test the waters. So buckle up and join us on this enlightening journey into the world of social media marketing done right.

Contact us at [email protected] if you:

• Want help finding the right franchise for you
• Would like to be featured on our program
• Would like help to produce or want a podcast produced for you
• Are a franchise company and want Free access to our ROI Tracker dashboard

*Some of the companies we interview compensate us a commission if you purchase something.

Welcome to FranPro Resource Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/

Contact us here [email protected] if you:

• Want help finding a franchise 
• Would like to be featured on our program
• Would like help producing or want a podcast produced for you
• Are a franchise company and want access to our free ROI Tracker dashboard

In this episode, Lance Hood of FranPro interviews Sam Phelps, director of development for Tenet Financial Group.  Sam Phelps is an incredible resource for any franchise organization. If you would like to work with Sam you can reach him here: https://Franpro.vip/GoTenet

Tenet Financial Group provides various funding services including business startup and SBA loans with different timelines for document filing and funds transfer. Success requires a clear plan and demonstrated cash flow.

Covered in this call:

• ​Offers rollover business startup, SBA funding, & various services
• ​​Rob's program: 4-5 weeks for document filing and funds transfer
• ​​SBA loans: 30-45 days for small, up to 75 days for large projects
• ​​Success requires clear plan & demonstrated cash flow
• ​​Obtain life insurance, permits, and documentation early

Imagine unlocking the secrets of successful business funding, and understanding the intricacies of various loans, right from the comfort of your home. That's exactly what's in store for you as we sit down with Sam Phelps of Tenant Financial Group, a company that places client satisfaction above everything else. We delve into the world of ROBS, SBA funding, and equipment leasing and explore how Tenant Financial Group has been helping small businesses navigate the challenges they often face when seeking funding.

As we move further into this enlightening conversation, we shine a spotlight on the process of securing business loans. We unravel the importance of having sufficient working capital and guide you through the journey from loan initiation to closure. Sam helps us understand the timelines involved in the ROBS program and the SBA loan process and highlights the need to kick-start the process early. You'll gather nuggets on how securing life insurance, proactive communication with landlords or contractors, and diligent adherence to your lending company's checklist can smoothen your loan acquisition journey.

In the final stretch of our discourse, we uncover the importance of communication and life insurance in franchising. Sam draws from his profound experience and sheds light on the common pitfalls that borrowers, franchisees, and brokers encounter and how open communication can help avoid them. Wrapping up, Sam shares invaluable advice for anyone stepping into the world of business startups. He underscores the importance of having the right working capital and life insurance, making this episode an absolute goldmine of insights. So, plug in your headphones and get ready for an enlightening journey into the world of business funding with us and Sam Phelps. Let's unravel the mysteries of business loans together!

Contact us at [email protected] if you:

• Want help finding the right franchise for you
• Would like to be featured on our program
• Would like help to produce or want a podcast produced for you
• Are a franchise company and want Free access to our ROI Tracker dashboard

*Some of the companies we interview compensate us a commission if you purchase something.

Welcome to FranPro Resource Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/

Contact us here [email protected] if you:

• Want help finding a franchise 
• Would like to be featured on our program
• Would like help producing or want a podcast produced for you
• Are a franchise company and want access to our free ROI Tracker dashboard

In this episode, Lance Hood of FranPro interviews Dan Pace, founder of First Financial. Dan Pace is an incredible resource for any franchise organization. If you would like to work with Dan you can reach him here: https://Franpro.vip/GoFirstFinancial

First Financial works with 500-600 franchise brands, is known for providing SBA loans, and offers dream loans up to $350,000 without collateral. They also provide 9 months of interest-only payments which can save you up to $14,000.

Covered in this call:

• ​Known for their SBA loans and equipment leasing
• No collateral loans up to $350k can take 60 days
• ​​9 months of interest-only payments can save up to 14k
• ​​The company works with 500-600 franchise brands
• ​​You could be prequalified in hours and approved in 20 minutes​

Get ready to unlock the secrets of successful franchise lending with our knowledgeable guest, Dan Pace, the founder of First Financial. When you listen to this episode, you'll gain a wealth of insights about the world of franchise lending, packed with real-world examples and success stories. Our conversation dives into topics like equipment leasing, SBA, and conventional loans, and what sets First Financial apart in the franchise lending landscape.

Ever wondered about the process of securing a loan for franchise financing? Dan has you covered there, breaking down the steps from initial document submission to the final fund transfer. Hear how unique lending solutions like the 'Dream Loan', which features an interest-only payment plan for the first nine months, can give new business owners a much-needed head start. Through his insights, you'll come to understand the importance of finding a lender familiar with your industry, and the significant impact it can have on your business's success.

Dan's advice doesn't end there. He shares the importance of staying on top of paperwork to prevent delays in the loan process and the value of maintaining open communication lines with borrowers, franchisors, or coaches. Whether you're looking to work with First Financial or just interested in unlocking the mysteries of franchise lending, Dan has a treasure trove of advice to share. Don't miss the chance to learn from a seasoned financial professional. Tune in and elevate your financial knowledge!

Contact us at [email protected] if you:

• Want help finding the right franchise for you
• Would like to be featured on our program
• Would like help to produce or want a podcast produced for you
• Are a franchise company and want Free access to our ROI Tracker dashboard

*Some of the companies we interview compensate us a commission if you purchase something.

Welcome to FranPro Resource Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/

Contact us here [email protected] if you:

• Want help finding a franchise 
• Would like to be featured on our program
• Would like help producing or want a podcast produced for you
• Are a franchise company and want access to our free ROI Tracker dashboard

In this episode, Lance Hood of FranPro interviews Lana Mazin, VP of relationship marketing at Raintree. Lana Mazin is an incredible resource for any franchise organization. If you would like to work with Lana you can reach her here: https://Franpro.vip/GoRainTree

Covered in this call:

• ​Raintree provides lead gen, qualification, marketing, and development
• ​The customer avatar is crucial to avoid wasting money on marketing
• ​A strong item 19 with a 20% ROI or 2-3 year ROI are important
• ​Strong validation with existing franchisees is essential
• ​A strong support team and needed capital to expand are necessary
• ​And More

Imagine partnering with a Franchise Sales Organization that not only values ethical growth but also champions your success. Well, look no further! Join me as I pick the brain of Lana Maison, VP of Relationship Marketing at Rain Tree, a company that has helped some partners evolve from zero to over 250 franchise owners. Lana gives us a tour of Rain Tree's unique organic lead generation program, as well as an intricate look at the comprehensive website design, report creation, and presentation design services they provide to their franchise partners. 

Intrigued? There's more! Lana also shares the specific recipe Rain Tree uses when considering potential franchise partners. She elaborates on the significance of having brand differentiators, sound financials, validation, and robust support teams. If you're curious about the Rain Tree partnership process, Lana's got you covered. From start to finish, she walks us through the typical four to six-week timeline, ensuring we get a real sense of the commitment and dedication involved. If you've been searching for a Franchise Sales Organization that truly invests in your growth, then this episode is a must-listen!

Contact us at [email protected] if you:

• Want help finding the right franchise for you
• Would like to be featured on our program
• Would like help to produce or want a podcast produced for you
• Are a franchise company and want Free access to our ROI Tracker dashboard

*Some of the companies we interview compensate us a commission if you purchase something.

Welcome to FranPro Insights Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/

Contact us here [email protected] if you:

• Want help finding a franchise 
• Would like to be featured on our program
• Would like help producing or want a podcast produced for you
• Are a franchise company and want access to our free ROI Tracker dashboard

In this episode, Lance Hood of FranPro interviews Chief Executive Officer Sabrina Wall of the Franchise Brokers Association. Sabrina Wall is an incredible resource for any franchise organization. If you would like to work with Sabrina you can reach her here: https://Franpro.vip/GoFBA

A few topics we cover in this call are "How to Generate Buyers Not Just Leads.” and “Simple Tweaks for Closing More Deals"

Also covered:

• ​Are improper sales processes hindering your franchise's success?
• ​Enhance your sales process by collaborating with brokers
• ​Does your marketing address potential franchisees key questions?
• ​Is your franchise team following a proven sales process?
• ​Learn from red flags and turn existing challenges into innovation?

Picture an MLS for franchises, a platform that enables brokers to connect potential franchise buyers with suitable brands. That's the Franchise Broker Association (FBA) for you! Our guest, Sabrina Wall, CEO of the FBA, unveils the operational dynamics of this unique organization. She emphasizes the need for franchisors to understand the sales process and passionately invest in building connections with brokers. Sabrina's insights challenge traditional franchise norms and open up new avenues for success.

Sabrina also shares some remarkable success stories that highlight the effective role of the FBA. She narrates how they supported a franchise to revamp its system and materials, refine its pitch, and gather valuable feedback from the community. This collaborative effort led to the franchise being named as the franchise of the year by FBA brokers. It's an inspiring reminder of how openness to change and community feedback can yield fantastic results.

However, the path to triumph is often paved with challenges. Sabrina candidly discusses the trials faced by franchise brokers and sheds light on the high-stakes nature of their job. She underlines the necessity of competitive spirit, risk understanding, and the importance of first impressions. With its real-world advice and practical tips, this episode is a treasure trove of insights for anyone navigating the franchise maze. Whether you're a franchisor or a broker, Sabrina's advice will resonate with you and guide you towards a successful franchise journey. Every moment of this episode is designed to empower you with knowledge, inspire with success stories, and equip you for the challenges of the franchise world. Get ready to redefine your franchise strategy with Sabrina Wall and the Franchise Broker Association!

Contact us at [email protected] if you:

• Want help finding the right franchise for you
• Would like to be featured on our program
• Would like help to produce or want a podcast produced for you
• Are a franchise company and want Free access to our ROI Tracker dashboard

*Some of the companies we interview compensate us a commission if you purchase something.

Welcome to FranPro Insights Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/

Contact us here [email protected] if you:

• Want help finding a franchise 
• Would like to be featured on our program
• Would like help producing or want a podcast produced for you
• Are a franchise company and want access to our free ROI Tracker dashboard

In this episode, Lance Hood of FranPro interviews Sherri Seiber, president of FranFund. Sherri Seiber is an incredible resource for any franchise organization. If you would like to work with Sherri you can reach her here: https://Franpro.vip/GoFranFund

A few topics we cover in this call are "The critical "Gotchas" that kill funding" and "How to reach the 98% of people who don't answer their phone."

Also covered:

• ​Over 96% of FranFund’s business comes from referrals
• ​Are you a worthy risk? How lenders evaluate your character
• ​A banker partner can help franchisors build relationships lenders
• ​And more

What if the key to unlocking the future of your franchise lies in understanding the ins and outs of franchising funding? Hold tight as we sit down with Sherri Sieber, president of Fran Fund, as she spills the secrets of the trade. Sherri Sieber's remarkable journey has seen her transition from a sales and marketing role at Liggett and Myers Tobacco Company to running factories for Motorola, and finally to her current role as the president of Fran Fund. She unravels the complexities of franchising funding, discussing the variety of options from SBA loans to unsecured loans, home equity, and marketable securities.

Transparency, they say, is the currency of trust. And when it comes to transparency with lenders, this couldn't be more accurate. Sherri emphasizes that an accurate franchise disclosure document is not just a nice-to-have, but a must. She expands on why it's crucial for franchisees to be sufficiently capitalized and highlights the value of having a relationship with a bank. Navigating the challenging times of the financial crisis of 2007-08, she shares insights on the significance of collaboration, and how genuine integrity resulted in a sterling reputation for Fran Fund.

Join us on this riveting journey through the world of franchising, an industry Sherri describes as a 'big small town'. You'll learn about the excitement, the sense of community, and the significant contribution the franchising industry brings to the US economy. More so, Sherri explores the benefits of participating in the franchise industry, both from the standpoints of established brands and the new generation of franchisees. This episode is brimming with invaluable advice for business owners and franchisees - a delightful blend of wisdom, experience, and down-to-earth practicality. Buckle up for this enlightening ride!

Contact us at [email protected] if you:

• Want help finding the right franchise for you
• Would like to be featured on our program
• Would like help to produce or want a podcast produced for you
• Are a franchise company and want Free access to our ROI Tracker dashboard

*Some of the companies we interview compensate us a commission if you purchase something.

Welcome to FranPro Insights Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/

Contact us here [email protected] if you:

• Want help finding a franchise 
• Would like to be featured on our program
• Would like help producing or want a podcast produced for you
• Are a franchise company and want access to our free ROI Tracker dashboard

In this episode, Lance Hood of FranPro interviews Chief Executive Officer Richard Culberson with VoiceNation. Richard Culberson is an incredible resource for any franchise organization. If you would like to work with Richard you can reach him here: https://Franpro.vip/GoVoiceNation

Covered in this call:

• VoiceNation Virtual Receptionist, call center, and live chat services
• ​24/7 availability, Bilingual capable and can be set up 24-48 hours
• ​Chat captures leads, schedules techs & handles customer support
• ​Inbound/Outbound call center services can be scaled up as needed
• ​Live chat can improve website conversions & sales funnel breakages

Ever been curious about what makes a successful customer service model? Join me as I sit down with Richard Colberson, the CEO of MoneyPenny and Voice Nation for North America. Richard gives us an inside look at how his company is revolutionizing the way businesses handle calls and leads. Dive into the world of virtual receptionists and live chat services, where customer engagement is king and capturing more leads is just part of the day's work. Get insights on their unique sector-based approach and how their 24/7 services and bilingual capabilities play a role in creating seamless customer experiences.

Richard also shares his strategies for driving company growth, emphasizing the significance of customer proximity, transparent communication, and effective prioritization. He brings to light the need for adopting new business models and technologies to stay relevant in the competitive market. We get a glimpse into his vision of cohesive and efficient teams, and the incredible impact they can have on a business. Wrapping up our chat, Richard elaborates on the crucial role of effective communication and customer service in establishing successful businesses. Immerse yourself in an enlightening discussion that is sure to inspire new ways of thinking about your business and customer service. Don't miss this chance to glean insights from one of the industry's thought leaders!

Contact us at [email protected] if you:

• Want help finding the right franchise for you
• Would like to be featured on our program
• Would like help to produce or want a podcast produced for you
• Are a franchise company and want Free access to our ROI Tracker dashboard

*Some of the companies we interview compensate us a commission if you purchase something.

Welcome to FranPro Insights Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/

Contact us here [email protected] if you:

• Want help finding a franchise 
• Would like to be featured on our program
• Would like help producing or want a podcast produced for you
• Are a franchise company and want access to our free ROI Tracker dashboard

In this episode, Lance Hood of FranPro interviews Matthew Gourgeot, head of corporate and business development from Thryv. Matthew Gourgeot is an incredible resource for any franchise organization. If you would like to work with Matthew you can reach him here: https://Franpro.vip/GoThryv

A few topics we cover in this call are "A simple ​change that can double your online appointment​ bookings" and ​​"How to track & analyze your top/bottom performers and customers". 

Also covered:

• ​​Want to turn a consumers' "no" or "maybe" into a "yes? Try this
• ​​How companies lose 1 full day each week​ due to inefficiencies
• ​​​​​Americans spend 5-6 hours daily on phones, 70-80% on social apps
• ​​​​​​All-in-one communicates, schedules, markets, and reputation
• ​And more

Are you ready to gain an edge in this highly competitive business environment? Join us as we delve into vital strategies for enhancing customer experience with Matthew Gorgio, the business mastermind at Thrive. Matthew unravels how small businesses can meet the soaring consumer expectations in 2023 using Thrive's all-in-one platform. From managing customer experience to tracking and analyzing a company's performance, this episode is packed with nuggets of wisdom. We also explore the art of streamlining processes, the magic of automation, and the importance of ditching manual tasks. Plus, get ready for a fantastic deal - an annual discount of $1,000 from Thrive!

But that's not all! We also focus on an aspect that can make or break your business - your online presence. Matthew enlightens us on how to effectively manage business listings, the impact of online reviews, and the role of social media in today's digital world. We dig into the essentials of social media engagement, leveraging algorithms for better visibility, and the significance of staying organized. So tune in, and empower your small business or franchise with these tried and tested strategies from an industry expert. Embrace the future of business with us!

Contact us at [email protected] if you:

• Want help finding the right franchise for you
• Would like to be featured on our program
• Would like help to produce or want a podcast produced for you
• Are a franchise company and want Free access to our ROI Tracker dashboard

*Some of the companies we interview compensate us a commission if you purchase something.

Welcome to FranPro Insights Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/

Contact us here [email protected] if you:

• Want help finding a franchise 
• Would like to be featured on our program
• Would like help producing or want a podcast produced for you
• Are a franchise company and want access to our free ROI Tracker dashboard

In this episode, Lance Hood of FranPro interviews Kelly Benish, VP of strategic partnerships with Uberall. Kelly Benish is an incredible resource for any franchise organization. If you would like to work with Kelly, you can reach her here: https://Franpro.vip/GoUberall

A few topics we cover in this call are "Where 85% brand engagement comes from" and "The 2 crucial factors that drive customer decisions"

Also covered:

• ​Voice search popularity growing, 33 million devices in North America
• ​Customer loyalty increases repeat purchases by 32%
• ​Immediate feedback solicitation essential for customer insights

Ready to decode the mysteries of voice search and consumer convenience? Stay tuned, as we've got Kelly Banish, Uberall's VP of Strategic Partnerships, sharing her insights about how franchises can effectively tap into the growing market of voice search users (a whopping 32% increase between 2018-2019!) and the power of consumer convenience in shaping business strategies.

Ever wondered how Google audits and personalizes reviews or how a business can ensure it's easily discoverable by potential customers? We're pulling back the curtain on these strategies, and more. From enhancing online accessibility to optimizing Google business listings, we're tackling all the strategies businesses need to reach their target audience. But it doesn't stop there. We're also challenging the usual pathways customers take to find a business, exploring new strategies that make you more reachable.

Finally, we're putting customer engagement under the microscope. How can a business ensure they're not just accessible but also convenient? From automated messaging to GPS navigation, we're detailing ways to increase customer loyalty and engagement. And if you're looking for a one-stop solution to enhance your franchise's reach, Kelly gives us a sneak peek into how Uberall is helping businesses achieve just that. So, buckle up and get ready for a deep dive into the world of consumer convenience.

Contact us at [email protected] if you:

• Want help finding the right franchise for you
• Would like to be featured on our program
• Would like help to produce or want a podcast produced for you
• Are a franchise company and want Free access to our ROI Tracker dashboard

*Some of the companies we interview compensate us a commission if you purchase something.

Welcome to FranPro Insights Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/

Contact us here [email protected] if you:

• Want help finding a franchise 
• Would like to be featured on our program
• Would like help producing or want a podcast produced for you
• Are a franchise company and want access to our free ROI Tracker dashboard

In this episode, Lance Hood of FranPro interviews Darius Santos, co-founder of Dubb. Darius Santos is an incredible resource for any franchise organization. If you would like to work with Darius you can reach him here: https://Franpro.vip/GoDubb

Many franchisors, recruiters and sales organizations use Dubb's services.  So we asked their co-founder Darius Santos to share how franchise sales teams can best increase engagement and booked appointments with their leads, prospects and customers.

 * We tested one of the concepts from this recording and increased our click-throughs by 606%.

Covered in this call:

• Are you struggling to keep up with manual calls and texts?
• ​Up to a 300% increase in click-through rates with video in emails
• ​Let Dubb’s AI write your subject lines, email copy, and video scripts
• ​Boost email opens by up to 10% just by adding the word "video"
• ​And more

Imagine having technology at your fingertips that can double your sales appointment bookings while making your business stand out from the competition. With Darius Santos, co-founder of Dub, we explore this possibility and much more. Darius opens up about the inspiration behind his journey into sales enablement technology - the need to recreate human connections in a digital sales environment. Dub, his brainchild, is designed to create personalized videos, track their progress, and provide valuable insights into their effectiveness.

Unlock the power of incorporating video into your sales strategy and watch as your engagement rates soar. Together with Darius, we dive into the nuts and bolts of Dub's technology, which combines video creation, marketing automation, and AI writing assistants to provide a comprehensive solution for businesses. By focusing on the entire sales cycle, from prospecting to nurturing, Darius reveals how you can drastically enhance your results. He shares his experience of how a simple addition of a video to a message tripled their click-through rates and doubled their event registrants.

In the face of rapid technological advancements, being adaptable and staying ahead of the curve are crucial for success. Darius provides insights into the challenges and benefits of running a bootstrapped business with a small team. He encourages businesses to invest in development and research, and emphasizes the importance of staying up-to-date with the latest technologies. As we wrap up, Darius paints a future where AI and SMS technology take center stage in sales enablement. Tune in to gather invaluable advice from Darius on how you too can leverage technology to revolutionize your business sales.

Contact us at [email protected] if you:

• Want help finding the right franchise for you
• Would like to be featured on our program
• Would like help to produce or want a podcast produced for you
• Are a franchise company and want Free access to our ROI Tracker dashboard

*Some of the companies we interview compensate us a commission if you purchase something.