FranPro

FranPro

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FranPro episodes

  • What Struggling Brands Do and How to BLOW Past Them

    Welcome to FranPro Insights Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/

    Contact us here [email protected] if you:

    • Want help finding a franchise 
    • Would like to be featured on our program
    • Would like help producing or want a podcast produced for you
    • Are a franchise company and want access to our free ROI Tracker dashboard

    In this episode, Lance Hood of FranPro interviews Chief Executive Officer Tom Dufore of the Big Sky Franchise Team.  Tom Dufore is an incredible resource for any franchise organization. If you would like to work with Tom you can reach him here: https://Franpro.vip/GoBigSky

    What struggling franchise brands neglect to do and how you can blow past them.

    Covered in this call:

    • ​Expand your business without taking on all the risk?
    • ​Hitting a ceiling with your current business model?
    • ​Tired of watching your competition grow while you stay stagnant?
    • ​What actions do successful franchisors take that others do not?
    • ​Neglecting franchisee success leads to failure and financial loss
    • ​And more


    Curious about franchising your business but unsure of how to go about it? Prepare to glean insights from Tom Dufour, CEO of Big Sky franchise team, as he joins us on this exciting episode. Known for his passion for entrepreneurship, Tom explains the unique approach Big Sky takes to help businesses franchise. He walks us through their commitment to educating clients, their hands-on involvement in projects, and their three-step process. Included in these steps is the crucial feasibility study designed to equip businesses with the knowledge to make informed decisions about franchising.

    We dive into the struggles businesses encounter when starting or expanding their franchise. Tom emphasizes the need for a clear franchise sales process, a commitment to franchise recruitment, effective training, and open communication between franchisor and franchisee. He also shares a touching success story of a brand that paused their franchising journey during the financial crisis and how Big Sky franchise team helped them reboot and reenter the market. This episode is a trove of franchising insight, so tune in to benefit from Tom's extensive knowledge and experience.


    Contact us at [email protected] if you:

    • Want help finding the right franchise for you
    • Would like to be featured on our program
    • Would like help to produce or want a podcast produced for you
    • Are a franchise company and want Free access to our ROI Tracker dashboard

    *Some of the companies we interview compensate us a commission if you purchase something.

    15 min
  • (Caution) Blank Screens Scream Financial Problems

    Welcome to FranPro Insights Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/

    Contact us here [email protected] if you:

    • Want help finding a franchise 
    • Would like to be featured on our program
    • Would like help producing or want a podcast produced for you
    • Are a franchise company and want access to our free ROI Tracker dashboard

    In this episode, Lance Hood of FranPro interviews Brittney Yarbrough, director of strategic partnerships with Atmosphere. Brittney Yarbrough is an incredible resource for any franchise organization. If you would like to work with Brittney, you can reach her here: https://Franpro.vip/GoAtmosphere

    Learn how to use TV to control the atmosphere in your business using internal ads, special offers, reviews, and analytics.

    Also covered:

    • Offers FREE streaming TV for businesses with full control
    • ​Blank screens are becoming more common as cable costs are cut
    • ​Can provide internal ads, offers, reviews, or collect franchise leads
    • View analytics that track effectiveness of your marketing content
    • ​Customer advisory boards and sharing brand values is important
    • ​And more


    Engage with Brittany Yarborough, Director of Strategic Partnerships at Atmosphere, as she unpacks the revolutionary impact of TV Atmosphere on businesses. Be prepared to discover how Atmosphere has adapted to the COVID pandemic and how its technology can not only create a unique environment but also drive customer reviews and boost revenue. We also delve into the power of Gen Z and how their free advertising through word of mouth and social media can be a game changer for your business.

    Brace yourselves for Ritne, a seasoned marketing expert, who will enlighten us on how to forge authentic relationships with customers, utilizing the power of customer advisory boards. Learn from his experiences on how customer quotes can build a sense of community around your product and increase sign-ups. So tune in, re-invent your marketing strategies, and get a new perspective on TV Atmosphere and its potential for your business.


    Contact us at [email protected] if you:

    • Want help finding the right franchise for you
    • Would like to be featured on our program
    • Would like help to produce or want a podcast produced for you
    • Are a franchise company and want Free access to our ROI Tracker dashboard

    *Some of the companies we interview compensate us a commission if you purchase something.

    18 min
  • The BEST predictor of franchise success is...

    Welcome to FranPro Insights Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/

    Contact us here [email protected] if you:

    • Want help finding a franchise 
    • Would like to be featured on our program
    • Would like help producing or want a podcast produced for you
    • Are a franchise company and want access to our free ROI Tracker dashboard

    In this episode, Lance Hood of FranPro interviews Chief Executive Officer Carey Gille at Franchise Fastlane. Carey Gille is an incredible resource for any franchise organization. If you would like to work with Carey you can reach her here: https://Franpro.vip/GoFastlane

    Covered in this call:

    • ​The number one problem for brands is “growth”
    • ​IFA states that 300 brands emerge and fail every year
    • ​5% of brands hit profitability in 10 years. FSO’s can do it in 2
    • ​Clarity and purpose are essential in a company's branding
    • ​Grit is a better predictor of success than talent or intelligence
    • ​It is important to invest in broker networks to stand out
    • ​​And more



    Ever wondered how to make your franchising endeavor soar while grounding it in solid systems and processes? Join us for an enlightening discussion with Carey Gille, CEO and co-founder of Franchise Fastlane. Carey unveils the magic behind their process, explaining how they assist emerging brands far outpace industry growth averages. She enlightens us on their step-by-step method, underscoring the vital role of discovery and due diligence in the franchising journey. Don't miss out on Keri's golden nuggets on propelling growth while steadfastly upholding the core business.

    Get ready to rethink your franchise systems with Carey's expert guidance. She unveils the power of effective messaging, borrowing from Apple and a hitchhiker to emphasize resonating with the customer. Hear her thoughts on the significance of a well-defined process and a guided customer journey. Additionally, Keri shares her insights on system optimization to ensure success while also minimizing friction. If you're seeking to elevate your franchise, this episode is your key to unlocking your full potential.

    Our conversation takes another fascinating turn as Carey shares common pitfalls in franchise branding, drawing from her vast experience. She presses on the importance of proper capitalization and gives an in-depth analysis of what mistakes to avoid when setting up a franchise structure. Understanding franchising agreements, structuring ongoing fees, and making your franchisee's marketing dollars work for you are all discussed in detail. This episode is a masterclass in navigating the franchising world, equipping you with the knowledge to command your journey with success. Tune in, and let's explore the franchising space like never before!


    Contact us at [email protected] if you:

    • Want help finding the right franchise for you
    • Would like to be featured on our program
    • Would like help to produce or want a podcast produced for you
    • Are a franchise company and want Free access to our ROI Tracker dashboard

    *Some of the companies we interview compensate us a commission if you purchase something.

    28 min
  • Why Franchise Systems Stall Around 50 Units

    Welcome to FranPro Insights Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/

    Contact us here [email protected] if you:

    • Want help finding a franchise 
    • Would like to be featured on our program
    • Would like help producing or want a podcast produced for you
    • Are a franchise company and want access to our free ROI Tracker dashboard

    In this episode, Lance Hood of FranPro interviews President & Chief Scientist Rebecca Monet at Zorakle Profiles.  Rebecca Monet is an incredible resource for any franchise organization. If you would like to work with Rebecca, you can reach her here: https://Franpro.vip/GoZorakle

    One of the topics we discuss in this call is "Why 80% of Franchisors Never Get Past 50 Units and Predictable Crises that Hold them Back."

    Also covered:

    • ​Understanding the ideal franchisee is crucial for success
    • ​Your words and phrases absolutely attract or deter ideal clients
    • ​Training & support costs increase for underperforming franchisees
    • ​Litigation issues may arise from poor fitting franchisees
    • ​And more


    Are you ready to unravel the complexities of franchise growth stages? Rebecca Monet of Zorica Profiles joins us in this illuminating episode, sharing her deep understanding of the predictable growth stages of a franchise system and how each stage has its unique challenges. Rebecca emphasizes how crucial it is to understand your ideal franchisee and how this knowledge can propel a franchise to the third stage of growth.

    As we navigate our way through the franchise growth stages, we'll explore the struggles franchisees often encounter when integrating new systems and processes. We'll learn about the critical role validation plays and examine the necessary qualities for success in the franchisor-franchisee relationship. Rebecca provides valuable insights into the impact of a franchise system's growth stage, the availability of resources, and crises on franchisee success. We'll also delve into the importance of our language choice in marketing materials and how it can either attract or turn off potential franchisees.

    Finally, we dig deep into the role of individual fears and triggers in communication. Drawing from Rebecca's experiences, we'll understand how certain trigger words can impact our interactions. We'll see the value in building relationships rooted in shared values and how understanding a person's values, identity, and metaprograms can help reconnect with individuals who have gone dark. Rebecca also enlightens us on the benefits of assessments and how they can contribute to successful outcomes in the franchise. So, join us on this exciting journey and gain some valuable insights into the fascinating world of franchising.


    Contact us at [email protected] if you:

    • Want help finding the right franchise for you
    • Would like to be featured on our program
    • Would like help to produce or want a podcast produced for you
    • Are a franchise company and want Free access to our ROI Tracker dashboard

    *Some of the companies we interview compensate us a commission if you purchase something.

    47 min
  • Lost 95% of their business in 3 days and came back stronger!

    Welcome to FranPro Insights Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/

    Contact us here [email protected] if you:

    • Want help finding a franchise 
    • Would like to be featured on our program
    • Would like help producing or want a podcast produced for you
    • Are a franchise company and want access to our free ROI Tracker dashboard

    In this episode, Lance Hood of FranPro interviews Brian Peart of Commercial Capital Limited. Brian Peart is an incredible resource for any franchise organization. If you would like to work with Brian, you can reach him here: https://Franpro.vip/GoCommercialCap

    One of the topics we cover in this call is "When the market crashed we lost 95% of our business in just 3-days.  Here's how we came back stronger than ever."

    Also covered:

    • Brian's vital funding fueled Firehouse Subs' national growth
    • ​The hidden killer for businesses with full bank accounts
    • ​Funding loans up to $5,000,000 without collateral
    • ​The real risks of using unsupportive lenders
    • ​And more


    Ever thought about the goldmine hidden in disruption? Well, tune in to our fascinating conversation with Brian Peart, an experienced business consultant and lender, as we chart the unexplored territories of business opportunities lurking in times of upheaval. From the legacy of the fallen Roman Empire to the rise of Zoom during the pandemic, we discuss how a discerning eye can transform adversity into a profitable venture.

    In the first half, we tackle the hard truths about running a successful franchise. Brian Peart lights the path, highlighting the most common blunders and misconceptions, while emphasizing the critical role of cash flow projections and business planning. We also delve into the importance of choosing a franchise with a stringent screening process and a robust support system, a cornerstone for the long-term prosperity of your business. The second half is a treasure trove of insights on how to capitalize on tumultuous times. Drawing from history, current events, and innovative companies, we underline the potential for growth when the going gets tough. Whether you're a seasoned franchise owner or a budding entrepreneur, this episode is guaranteed to equip you with practical advice to navigate your business journey successfully.


    Contact us at [email protected] if you:

    • Want help finding the right franchise for you
    • Would like to be featured on our program
    • Would like help to produce or want a podcast produced for you
    • Are a franchise company and want Free access to our ROI Tracker dashboard

    *Some of the companies we interview compensate us a commission if you purchase something.

    16 min
  • Automatically Save and Close More Deals

    Welcome to FranPro Insights Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/

    Contact us here [email protected] if you:

    • Want help finding a franchise 
    • Would like to be featured on our program
    • Would like help producing or want a podcast produced for you
    • Are a franchise company and want access to our free ROI Tracker dashboard

    In this episode, Lance Hood of FranPro interviews Dave Hansen, president of ClientTether. Dave Hansen is an incredible resource for any franchise organization. If you would like to work with Dave you can reach him here: https://Franpro.vip/GoClientTether

    On this call we cover "Reach up to 90% of your prospects in minutes and much more"

    Also covered:

    • Automatic lead engagement, follow up, and reporting
    • ​The 3 places people fail the most in franchise follow up
    • ​Proper communication for engagement & conversion
    • ​How to answer objections in advance


    Ready to revolutionize your franchise business? Tune in to our enlightening chat with Dave Hansen, the president of ClientTether, for insights on seamless sales automation techniques. With ClientTether's user-friendly UI and multi-functional automation tools, Dave demonstrates how quick lead engagement can effectively boost conversions. As we unravel the secret to optimal bookings through strategic nurturing, we also explore how different channels allow for personalized lead outreach—because diversity in communication is key!

    Don't let your proposals and quotes fall into the abyss. Dave guides us through follow-up strategies post-proposals, highlighting three common pitfalls businesses often overlook. We explore how nurturing could extend well beyond quote delivery and discuss how language can be honed to make interactions more engaging. Wrapping up, we dive into the essence of user feedback in driving innovation at ClientTether, and how ensuring user adaptability is at the heart of their platform. Bridging the gap between usability and innovation, Dave shares how they cater to an impressive 95% of all franchise types. Tune in for these franchise-changing insights and much more!


    Contact us at [email protected] if you:

    • Want help finding the right franchise for you
    • Would like to be featured on our program
    • Would like help to produce or want a podcast produced for you
    • Are a franchise company and want Free access to our ROI Tracker dashboard

    *Some of the companies we interview compensate us a commission if you purchase something.

    17 min

About FranPro

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Whether you are a franchise company, franchise broker or other professional in the franchise space you will find solutions to the biggest challenges we all face around developing your brand,…