Rob talks to Guido Terreni of Parmigiani Fleurier. With over twenty years of experience in the industry, a decade of which was spent with Bvlgari, Terreni brought with him a definite vision to a brand that still benefits from having its iconic founder a living, breathing part of the company.

In this podcast, Terreni explains how it is important to honor your existing customer by keeping the product message close to a clearly recognizable core silhouette in order to add permanence to the client's purchase.

Watchmaking is not a business of fads, nor even fashion in the short term. He aims to create timeless watches that need no explanation. Distilling a design down its bare elements is the hardest but most rewarding endeavor when achieved satisfactorily. Listen to the podcast now to find out more.

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