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Fratello On Air: These Are The Next Watch Trends


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Welcome back to another episode of Fratello On Air! This week, we lay it on the line and predict upcoming watch trends. We take educated guesses about what will be hot and what will likely fade. It's a comprehensive look at everything from materials to sizes and colors. Enjoy the show!

It's not easy to see into the future, but many popular styles and fads around us can help predict future watch trends. In this episode, we go into depth about many different details and cast our vote about what is coming next.

Handgelenkskontrolle

Before we tackle upcoming watch trends, we spend time on a few entry topics. Many are even related to watches! On our wrists, it's a hodgepodge of picks this week. Mike starts with his G-Shock DW-5000R-1AER, which is a modern reissue of the first model. Balazs classes it up with the Omega Speedmaster Professional Speedy Tuesday Ultraman, a watch released in 2018!

The next watch trends

Seeing into the future is indeed nearly impossible. Yet, here we are with our prognostications about future watch trends. We start by talking about sustainability in the watch industry and declare that this is a dying subject. Luxury and sustainability are difficult to pair in the best situations, and watches simply don't seem to have a huge impact. That said, brands like Chopard that use conflict-free gold make sense. We also discuss the gray market and prices. We feel that the former will continue to be a massive dumping ground for slow-moving watches and, consequently, discounts. Regarding price increases, we are split about the likely upcoming behavior from watch companies.

Next, we discuss case sizes. We expect a gradual increase to follow the current trend of baggier clothing. However, the watches will need to be thin and wearable. Color-wise, fuchsia and teal are our votes for the next big tones. On the material front, expect titanium to continue its bull run while stainless steel remains the favorite. Two-tone has received a hard push, but we expect it to continue as an outlier.

Interestingly, we spent a lot of time discussing personalization and wonder why more brands aren't taking a page from IWC's book and offering it. On the opposite side, we feel that limited editions are dead for most brands unless they're truly captivating. We expect smartwatch investment to die off as the market has basically ceded ownership to Apple. However, the idea of more digital watches sounds plausible.

Let us know how you feel about our thoughts on watch trends, and thank you for listening. As always, if you have future show ideas, please let us know!

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