Welcome back to another episode of Fratello On Air! This week, we ask what the hell is so special about Rolex anyhow. Sure, the brand has been discussed heavily, but both hosts have had recent Submariner experiences and hash out what makes these watches so fantastic. For our faithful listeners, the watch content begins at approximately 23 minutes.

What is the secret to the success of Rolex and why are they so special? Before you Rolex-haters bring venom to the comments section, give us a listen. We won’t try to change your mind if you dislike the brand, but we will share why we think the company is so successful.

Handgelenkskontrolle

We kick off our episode with some banter about the Olympics as Balazs is headed to a special event the day after recording. Mike is still in Spain and discusses the new Inter Miami Adidas Gazelles that have arrived. Then, we mention Kobe Bryant’s Staples Center locker that auctioned for $2.9m. Regarding our watch choices, Mike is wearing his trusty Rolex Submariner 14060M and discusses again why it’s his favorite modern model. Balazs has swapped out his Submariner 5513, giving his GMT-Master 1675 a workout.

What is so special about Rolex?

For our main topic, we hit on several key points. First, Rolex has done a thorough job of buying its suppliers. We review some of the key acquisitions from the past 30 years. Advertising is another area where the brand differs from others by choosing champions and discussing the technical features of their watches. The look and feel of a Rolex is also something special, especially for such a mass-produced item. Finally, design consistency and a slow evolution have helped bolster the brand’s reputation over time.

We hope you enjoyed today’s episode! If you have any future topics, please let us know!