Every other week, we're bombarded with an onslaught of new watches. And though we're not too upset about it in principle, the incessant pace at which the majority of watch brands pump out new products has recently had us asking, "Are watch brands doing too much?" Today, on Fratello Talks, Nacho, Thomas, and Gerard join forces to discuss the topic. Of the three, Thomas has the unique perspective of owning and managing a watch brand. Gerard can provide some perspective as a former retailer and from his longtime involvement in watch media. Though we're usually thrilled to see new watches, we can't help but feel that things seem to be on a precipitous crescendo. Today, we dive into the topic and look at what underlying factors might be leading to this trend and what we think will come of it.