In this episode of Fratello Talks, Daan, Timo, and RJ talk about the fanatic fans of watch brands. The comments on articles where we discuss Rolex, Tudor, or Omega, are sometimes quite unforgiving towards one of the brands. But often also entertaining (and educational). We discuss why fans are so important for brands, why fans feel the need to defend their favorite brand with all they got, and why some brands have louder fans than others.