Hello, and welcome to the 50th and penultimate episode of Fratello Talks this year. Today, we dive into the topic of building a watch brand in 2023. Your host, Nacho, is joined by Morgan and Thomas. The latter comes well-equipped to share some insights into the experience. As some of you may know, Thomas—as well as being a writer for Fratello—is also the brain behind the upcoming watch brand, VPC. But what exactly goes into starting a watch brand today? What are the challenges one faces? And what are some of the most satisfying moments along the way? In today's episode, we'll get into this and much more.