Watches are many different things: functional objects, fashion accessories, charming anachronistic timekeeping companions... The list goes on. But one thing they aren't is funny. In the world of watches, the only thing more serious than the timepieces themselves is their prices. But does that mean there's no room for humor and levity in the watch world? That's the question Nacho, RJ, and Lex set out to answer today. In an industry that tends to take itself rather seriously, we look to find rare examples of humor and levity with varying degrees of success. Though not always visible at a glance, when you delve deeper, you can just about identify the odd example of humor and levity in watches. In today's show, we run through every example we can think of, from the clever tongue-in-cheek humor of seconde/seconde to some questionable advertisements and the odd time (or two) when Rolex has cracked a grin.