These days, "heritage" might be the most overused word in watch marketing. Every other press release seems to reference archives, vintage inspiration, or a glorious past. But at what point does heritage become a crutch rather than a strength? In this episode of Fratello Talks, Nacho, Daan, and Thomas unpack the role heritage plays in today’s watch industry. Is it still meaningful? Is it overused? And are we, as enthusiasts, partly to blame for demanding it?