Watch prices have been creeping upward for years, but recently, it feels like something more fundamental is happening. It’s no longer just about incremental increases, as entire segments seem to be shifting. Brands are moving into price territory once occupied by others, microbrands are pushing higher than ever before, and the old mental map of “what you get for your money” is becoming harder to navigate. In this episode of Fratello Talks, Nacho is joined by Daan and Thomas to unpack this growing dilemma. What’s driving these shifts? Are they justified? And perhaps most importantly, how does this affect the way we perceive value as collectors?