The concept of a microbrand is not new per se. Small independent watch brands were plentiful in the pre-quartz times. However, the term as we know it today has only been around in the watch world for the last two decades. Contemporary microbrands are a different beast altogether, and though they come in many shapes and sizes, one thing is certain: they have established themselves as key players in the broader watch industry. On this episode of Fratello Talks, Nacho, RJ, and Daan discuss the role of microbrands today. It's more multifaceted than some might imagine, from being agile and fearless in embracing trends to providing a value-driven entry point for new watch collectors and influencing big brands to offer features that have become commonplace for these smaller players.