Most of us have some level of experience with watch retailers and ADs from a customer perspective. However, few watch enthusiasts can claim to have worked behind the counter, let alone owned a watch shop. Today, Nacho and Thomas are joined by Gerard, a long-time Fratello team member and former owner of Horloge Platform Nederland, a watch boutique based in The Hague. The boutique has long since shut its doors, but Gerard still has plenty of stories to share. He gives his perspective on how he first got into the retail side of watches, what it was like to deal with customers and brands alike, how online retail worked in the early days, and more.