Welcome to Fratello Talks. This week, you join your host, Nacho, alongside RJ and Lex for a discussion on the evolution of watch marketing. The idea of marketing watches has been around since selling them became a lucrative endeavor. Since then, we have seen the watch industry's efforts take many different forms, from posters to print ads, television spots to ambassadors, and the many different ways in which watch brands are involved in the world of sports. Today, the guys take a look at many of these aspects and discuss examples that they find memorable, effective, and downright cool. They also list some examples of not-so-effective marketing. Finally, they do some wishful thinking for its future.