Welcome to this episode of Fratello Talks, where Nacho, Lex, and Laurits try to answer the question: what makes a watch brand great? It's not as obvious as one might imagine. There are as many factors to consider as parts of a watch's movement. Yet a handful of specific criteria come into play in separating the many from the few. From heritage to storytelling and, ultimately, the product itself. Make sure to tune in to this week's discussion for a nuanced dive into the topic as the guys share their opinions.