On today's episode of Fratello Talks, Nacho, RJ, and Lex take a look at and try to make sense of watch prices today. It's often a hot topic of discussion in the comments. In a world where price increases have become a bi-yearly phenomenon, it's a challenge to keep up with where value lies. But is it a mistake to expect bang-for-buck in the world of luxury? Then, the matter of brands' positioning within the world of watches comes into play. As watch enthusiasts, we are aware of the plate tectonics within the watch industry and can feel when something doesn't sit quite right. So, how do we make sense of all of this? That's the question.