Content differentiates: Content represents the idea that you can differentiate yourself from everyone else by sharing what you believe or what you think.

Thought leadership: Everything you put out gives people a sense of who you are, and thought leadership exists in everything you create or put out.

Importance of credibility: If something grows in the marketplace, it’s because there’s a credibility factor involved. Your reputation, the success of what you do, who you help, and what you make an impact on are more important than ever.

Create content: If you’re going to be a Game Changer, you have to create content. Content represents the idea that you can differentiate yourself by sharing with everybody what you believe or what you think.

Age of collaboration: We’re in an age of collaboration that’s never been possible or understood before.

Bigger through collaboration: Recognize that you can’t do it alone. And why would you want to do it alone if you can do something much bigger with someone else in a way that neither of you could do on your own?

Not alone: You can’t do everything yourself. You need to develop a whole team or relationships that open up to creating the capabilities you need to build your organization.

What’s a Game Changer?: The term dates back to around the 1970s in the sports world and referred to someone with a set of skills that has never been seen before. The game suddenly has to be played differently because this person came into it.