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Episode Number: 109
Date: October 6, 2025
Duration: 24:10
Host Contact InformationHost: Justin Deese
Website: JustinDeese.com
Contact: [email protected]
SummaryJustin gets tactical and breaks down the six must-have tools that keep home service owners out of firefighting mode and firmly in control: professional email, a real calendar system, a to-do/task manager, a CRM, cloud storage, and an AI assistant. You’ll hear practical examples (from ditching AOL/iCloud emails to connecting your CRM for automated follow-ups), favorite tools he personally uses (Google Workspace, Todoist, Trello), and why #6—AI—becomes your trainable digital assistant rather than a copy-paste end product. If you want fewer dropped balls, tighter operations, and more proactive days, this episode is your checklist.
Takeaways#HomeService #HVAC #Plumbing #Electrical #GarageDoor #ContractorTips #SmallBusiness #BusinessOwner #CRM #ServiceTitan #HousecallPro #Jobber #GoogleWorkspace #ProfessionalEmail #Calendar #TaskManagement #Todoist #Trello #CloudStorage #GoogleDrive #Dropbox #OneDrive #AI #ChatGPT #Operations #Productivity #Leadership #FreedomBlueprintPodcast #JustinDeese
Mentioned in this episode:
Homeservicehoorah.com
Episode Number: — 108
Date: September 29, 2025
Duration: 36:57
Host Contact InformationHost: Justin Deese
Website: JustinDeese.com
Contact: [email protected]
Guest Contact InformationGuest: Bo Rogers
Company: Resideo / Honeywell Home
Guest Website: — Resideo Pro | Professional Support For Contractors & Experts
Gift to listeners: Conference registration fee is $0 for Connect 2025 (you cover travel & hotel).
SummaryBo Rogers traces a lifetime in the trades—from learning HVAC as a teenager to leading contractor programs at Resideo. He shares the moment sales clicked after a Tempe bootcamp, how implementing a real process changed his business, and why he’s stayed 15 years post-Honeywell spinout. Then we dig into Connect 2025 (Oct 22–25, JW Marriott L.A. LIVE): separate HVAC general session and breakouts, the high-energy Innovation Showcase, new launches like Elite Pro powered by Pro IQ and a dehumidifier, plus a unified First Alert app experience for the smart/connected home. Bo explains why the event is free to attend (sponsors + Resideo pick up on-site costs) and how the real ROI comes from community, networking, and—above all—implementation.
Takeaways00:01 – Welcome + why Bo’s story matters
00:52 – Family roots: octopus furnaces to blower kits
03:30 – Teen installer, pride in the trades, and why AI can’t replace field work (yet)
05:24 – Tempe sales bootcamp: discovering a real process
08:57 – Implementing fast: sales spike and pricing up
11:00 – Selling the business; moving to Arizona; working for others
14:31 – Joining Honeywell (2010) → Resideo spin (2018); roles serving contractors nationally
19:35 – What makes Connect different; community across security & HVAC
26:22 – Innovation Showcase: hands-on demos + product sneak peeks
27:18 – First Alert app: unified smart-home control
29:27 – How to register; what to expect on-site (meals, exec access)
31:59 – Dates & venue recap (Oct 22–25, JW Marriott L.A. LIVE)
33:43 – Why it’s free + the power of community
35:24 – Wrap-up & see you in L.A.
Keywords#HVAC #HomeService #Resideo #HoneywellHome #Connect2025 #LosAngeles #J WMarriott #LALIVE #SalesProcess #Implementation #SmartHome #FirstAlertApp #Dehumidifier #ElitePro #ProIQ #PremierProPartner #ServiceNation #CertainPath #Nexstar #Trades #Contractors #Arizona #Wisconsin #Tempe #Phoenix #Leadership #Networking #IndustryEvent #FreeRegistration
Mentioned in this episode:
Homeservicehoorah.com
Episode Number: 107
Date: September 22, 2025
Duration: 32:50
Host Contact InformationHost: Justin Deese
Website: JustinDeese.com
Contact: [email protected]
Guest Contact InformationGuest: Chris Michel
Company: Service Nation
Guest Website: ServiceNation.com | ServiceWorldExpo.com (event)
Gift to listeners: Use promo code FREEDOM100 at ServiceWorldExpo.com for a special discount.
SummaryTraining Director Chris Michel returns to dig into Service Nation’s newly revamped Boot Camp built around the Seven Pillars—Business Design, HR, Financials, Operations, Sales, Marketing, and Leadership. We unpack how the pillars map to every stage of growth (from startup to scale), why DISC and “working in your genius” accelerates results, and how to apply the 80/20 rule so you stop drowning in to-do’s and start compounding wins. Chris also gives a Service World Expo preview (Las Vegas, Oct 26–30), including front-end workshops, coaching sessions, and what to prioritize so you leave with a focused 30/60-day action plan. Plus: how to leverage the Service Nation network, and a listener discount code: FREEDOM100.
Takeaways#FreedomBlueprintPodcast #ServiceNation #ServiceWorldExpo #BootCamp #SevenPillars #BusinessDesign #HR #Financials #Operations #Sales #Marketing #Leadership #DISCAssessment #HomeService #HVAC #Plumbing #Electrical #GarageDoor #ContractorSuccess #BusinessGrowth #Coaching #Networking #Entrepreneurship #Trades
Mentioned in this episode:
Homeservicehoorah.com
Show Information
Episode Number: 106
Date: September 15, 2025
Duration: 26:50
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: [email protected]
Guest Contact Information
Guest: Billy Gregus
Company: Integrity Refrigeration & HVAC
Guest Website: https://www.integrityrefrigerationandac.com/
Summary
In this episode of the Freedom Blueprint Podcast, Justin sits down with Billy Gregus, owner of Integrity in Winter Haven, Florida. Billy shares his inspiring journey from helping a friend with HVAC installs to becoming a licensed refrigeration expert and business owner. He opens up about building a company culture that prioritizes family time, mental well-being, and customer service over chasing revenue at all costs.
Billy explains why he avoids the 24/7 grind, how specializing in refrigeration sets his business apart, and why dominating your local market is often more powerful than expanding too quickly. He also reflects on the lessons he’s learned about leadership, work-life balance, and being present—plus, he recommends a book that’s been a game-changer for his personal and professional growth.
Takeaways
Chapters
00:00 – Welcome & Introduction
01:40 – Billy’s Start in HVAC and Refrigeration
04:58 – Specializing in Refrigeration and the Profit Potential
06:25 – Protecting Your Team from Burnout
10:28 – Competing in Today’s Gig Economy
11:14 – Focusing on Local Market Dominance
12:27 – Founding Integrity and Taking the Leap
14:47 – Building a Strong Company Culture
16:20 – Redefining Success Beyond Revenue
18:32 – Advice to the 2015 Version of Billy
20:25 – Book Recommendation: Buy Back Your Time
23:26 – Final Leadership and Life Lessons
Keywords
#FreedomBlueprintPodcast #JustinDeese #BillyGregus #HVAC #Refrigeration #Leadership #BusinessCulture #WorkLifeBalance #BuyBackYourTime #DanMartell #LocalBusiness #EntrepreneurJourney #TeamBuilding #ContractorLife #HVACBusiness #TradesBusiness
Mentioned in this episode:
Homeservicehoorah.com
Host Contact Information
Guest Contact Information
In this episode of the Freedom Blueprint Podcast, Justin sits down with husband-and-wife duo Stephanie and David Postell of Anchor Heating & Air to talk about their upcoming contractor-led conference, We Mean Business. Unlike traditional industry events, this conference is designed specifically for couples in the trades—providing an authentic, no-sales-pitch environment where contractors can connect, learn, and grow together.
From planning a Southern-style welcome party to creating space for real conversations about marriage and business, Stephanie and David share how their vision is helping entrepreneurs unplug, connect, and gain practical tools for long-term success.
Takeaways00:02 – Welcome back with Stephanie & David Postell
01:07 – Off-road adventures & unplugging as business owners
04:22 – The vision behind a contractor-led conference
07:57 – Why no one is focusing on husband-and-wife teams in the trades
12:29 – The inspiration for creating the We Mean Business event
16:11 – Respecting each partner’s role in the business
20:38 – Why timing matters: November slowdown & planning for 2025
22:25 – Unique experiences: Low Country boil & secret speakeasy party
24:07 – Conference details: dates, location, and registration info
27:35 – Speaker lineup & special guest couples
28:41 – Only 60 couples: Why this event is intentionally intimate
Keywords#WeMeanBusiness #AnchorHeatingAndAir #HomeServiceSuccess #ContractorLife #TradesBusiness #HusbandWifeBusiness #BusinessSpouse #HVACBusiness #PlumbingBusiness #ElectricalBusiness #EntrepreneurCouples #FreedomBlueprintPodcast
Mentioned in this episode:
Homeservicehoorah.com
Episode Number: 104
Date: September 1, 2025
Duration: 49:02
Host Contact InformationHost: Justin Deese
Website: JustinDeese.com
Contact: [email protected]
Guest Contact InformationGuest: Josh Crouch (Relentless), Tersh (Service Business Mastery Podcast; Trade Automation Pros)
Company: Relentless; Service Business Mastery; Trade Automation Pros
SummaryJustin sits down with Josh and Tersh to dig into practical automation for home service companies—think Trello-based install workflows, warranty tracking, AI-assisted review replies, and turning your “external brain” into daily to-dos. They preview their Tap Into the Future conference in Savannah (Oct 3–5) with a Savannah Bananas game and hands-on “speed-dating” build sessions where attendees implement real automations before Monday. The trio tackles pricing turbulence, bloated tech stacks, and why optimizing processes before automating is the only way to win.
Takeaways00:00 — Welcome, Service Business Mastery & Trade Automation Pros, Savannah Bananas love
01:18 — The Bananas effect: from pushback to sellouts
06:26 — 2025 market weirdness: costs up, conversions down; why efficiency wins
08:36 — Why run an event in October (and how the Bananas inspired it)
10:50 — Format: mixer, ghost tours, interactive Saturday, automation speed-dating Sunday
11:58 — Build-live demo: Trello job/permit/equipment workflow
12:49 — Warranty claims automation (order → return → credit tracking)
16:38 — Humans + automation: free people from low-value data entry
21:05 — Prompt engineering today: still helpful, less mystical
26:31 — Search is shifting; AI browsers, agents, and what’s next
32:49 — Toward agentic, connected companies by decade’s end
34:12 — Centralizing comms vs. scattered texts/emails
38:51 — The “external brain” system & scheduled daily tasks
43:30 — Skool community for step-by-step Zapier/CRM templates
46:23 — Event info & speaker lineup; where to learn more
47:12 — Closing thoughts
Keywords#HomeService #HVAC #Plumbing #Electrical #TradeAutomation #Zapier #ServiceTitan #HousecallPro #Trello #AIWorkflows #GoogleReviews #CustomerExperience #Operations #ProcessOptimization #MarketingAutomation #Relentless #ServiceBusinessMastery #TradeAutomationPros #SavannahBananas #TapIntoTheFuture
Mentioned in this episode:
Homeservicehoorah.com
Episode Number: 103
Date: August 25, 2025
Duration: 38:41
Host Contact InformationHost: Justin Deese
Website: JustinDeese.com
Contact: [email protected]
Guest Contact InformationGuest: Ryan Chute
Company: Wizard of Ads
Guest Website: RyanChute.com, WizardOfAds.Services, WizardOfAds.com
Summary
In this episode of the Freedom Blueprint Podcast, Justin Deese sits down with Ryan Chute of Wizard of Ads to uncover how home service businesses can move from “invisible” to unforgettable. Ryan shares his journey from the grind of retail to running an eight-figure agency, shaped by his mentorship with Roy H. Williams and the Wizard Academy.
Ryan reveals why most marketing messages fail, how storytelling and entertainment drive customer trust, and why values—not just ads—determine long-term success. From the hidden power of radio to building memorable brandable chunks that stick in customers’ minds, Ryan gives a masterclass in transforming your marketing and your business.
If you want to stop blending in and start standing out, this episode is packed with strategies to help your business go from local to legendary.
Takeaways00:00 – Welcome & Introduction to Ryan Chute
02:00 – Ryan’s Journey into Marketing & Wizard Academy
06:00 – Why Most Digital Marketing Misses the Mark
10:00 – How Wizard of Ads Creates Memorable Brands
14:00 – The Power of Entertainment in Marketing
19:30 – Spending Less on Marketing by Playing the Long Game
21:30 – What Business Owners Must Fix Before Budgeting Ads
24:00 – Values vs. Beliefs: The True Core of Branding
27:30 – Marketing as More Than Ads: Operations & Delivery Matter
29:00 – The Surprising Power of Radio Advertising
33:00 – A Marketing Challenge for Listeners
36:00 – How to Connect with Ryan Chute
37:15 – Closing Thoughts
Keywords#FreedomBlueprintPodcast #HomeServiceMarketing #WizardOfAds #RyanChute #HVACBusiness #PlumbingBusiness #ElectricalBusiness #MarketingStrategy #BrandBuilding #BusinessGrowth #StorytellingMarketing #RadioAdvertising #CustomerTrust #BusinessValues #Entrepreneurship
Mentioned in this episode:
Homeservicehoorah.com
Show Information
Episode Number: 102
Date: August 18, 2025
Duration: 30:39
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: [email protected]
Guest Contact Information
Guest: Nicole Forbes
Company: Forbes HVAC & Refrigeration
Guest Website: ForbesRefrigeration.com
Summary
In this episode, Justin sits down with Nicole Forbes of Forbes Refrigeration & Air Conditioning in Scottsdale, Arizona, to discuss how she transitioned from a luxury private club career into co-owning a thriving HVAC and refrigeration business with her husband. Nicole shares the story of building a niche-focused company that serves high-end homeowners, private clubs, and wine refrigeration clients. She opens up about the lessons learned from adopting ServiceTitan early, joining best-practice groups, and the importance of building strong team culture. Listeners will take away insights on defining your ideal customer, the power of word-of-mouth marketing, and why leadership growth never stops.
Takeaways
Chapters
00:00 – Introduction and welcome
01:45 – Nicole’s transition into the family business
03:29 – Adopting ServiceTitan from day one
06:53 – Joining BDR coaching and Rival Digital marketing
08:44 – From competition to collaboration in the trades
10:50 – Professionalizing the HVAC industry
12:28 – Partnering with your spouse in business
15:13 – Serving Scottsdale’s luxury market and wine refrigeration niche
17:55 – The importance of defining your target market
19:32 – Doubling revenue through team culture and integrity
21:27 – Word-of-mouth marketing on the golf course
22:08 – Favorite business books and team reading
26:46 – Leadership lessons learned
28:34 – How to connect with Nicole
Keywords
#FreedomBlueprintPodcast #JustinDeese #NicoleForbes #HVACBusiness #Refrigeration #ServiceTitan #BDR #RivalDigital #HomeServices #BusinessGrowth #TradeBusiness #CustomerExperience #WineRefrigeration #LuxuryHomeServices #LeadershipDevelopment #SmallBusinessSuccess #NicheMarketing #EMyth #RavingFans #WordOfMouthMarketing
Mentioned in this episode:
Homeservicehoorah.com
Show Information
Episode Number: 101
Date: August 15, 2025
Duration: 35:47
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: [email protected]
Guest Contact Information
Guest: Cyndi Warren
Company: Warren Averett
Guest Website: WarrenAverett.com
Guest Email: [email protected]
Summary
In this episode, Justin and guest co-host Kristen welcome Cyndi Warren, Partner at Warren Averitt, to break down the recent sweeping tax legislation and what it means for home service business owners. From bonus depreciation to overtime deductions, R&D expensing to the elimination of certain meal deductions, Cyndi shares practical insights to help you prepare, adapt, and maximize the benefits available. Whether you run a plumbing, HVAC, or electrical business, you’ll walk away with actionable tips to stay compliant and profitable under the new tax landscape.
Takeaways
Chapters
00:00 – Welcome & Introductions
02:00 – How fast the new bill became law
05:00 – Qualified Business Income Deduction extended
06:30 – Bonus depreciation vs. Section 179 explained
10:00 – Lessons from selling a business with depreciated assets
11:00 – New overtime deduction rules for employees
15:00 – The end of certain clean energy credits
16:45 – Interest expense deduction changes
18:00 – R&D expenses fully deductible again in 2025
22:00 – Employer-provided meals deduction ending
26:00 – 1099 reporting threshold increase
28:00 – ERTC audits and lessons learned
30:15 – About Warren Averitt and Cyndi’s ideal clients
33:45 – How to connect with Cyndi Warren
Keywords
#FreedomBlueprintPodcast #JustinDeese #CyndiWarren #WarrenAveritt #HomeServiceBusiness #HVACBusiness #PlumbingBusiness #ElectricalBusiness #TaxPlanning #BonusDepreciation #Section179 #OvertimeDeduction #RAndDExpense #CleanEnergyCredits #BusinessTaxTips #SmallBusinessFinance #QBIDeduction #ERTC #HomeServiceGrowth
Mentioned in this episode:
Homeservicehoorah.com
Episode Number: 100
Date: August 11, 2025
Duration: 37:04
Host Contact InformationHost: Justin Deese
Website: JustinDeese.com
Contact: [email protected]
Guest Contact InformationGuest: Kristen Deese
Company: Virtual CFO for the Trades
Guest Website: KristenDeese.com
SummaryIn this special 100th episode celebration, Justin flips the mic on Kristen, the powerhouse behind the Freedom Blueprint Podcast. They reflect on the journey from concept to consistent weekly content, sharing honest insights about the wins, the setbacks (hello, tech fails), and the lessons learned along the way.
Kristen pulls back the curtain on what it really takes to start and grow a podcast in the home service space — including the mindset hurdles, scheduling chaos, evolving tech, and the importance of just starting. Whether you’ve listened to all 100 episodes or this is your first, you’ll walk away inspired to implement and stay consistent in your own business journey.
Takeaways00:00 – It’s a Big Dill… I Mean, Deal
01:56 – Why Episode 100 Matters
03:49 – The Break, the Sale, and the Pivot
05:26 – Flipping the Script: Kristen Gets Interviewed
06:08 – Tech Fails and Starting Over
08:51 – Humble Beginnings: A USB Mic and a Window
09:28 – Best Advice from a Podcasting Coach
11:05 – How Guests Were Chosen (Then vs. Now)
12:10 – Guests or Solo Shows? Kristen’s Take
14:03 – Most Impactful Guest: Ara from ServiceTitan
16:10 – The Biggest Challenge: Mindset
18:20 – Why One Episode a Week Was the Right Call
19:03 – Behind-the-Scenes Work and Early Morning Recordings
20:28 – The #1 Thread Among Successful Guests
23:03 – The Value of Runway and Planning Ahead
24:11 – The Story Behind the Name: Freedom Blueprint
26:16 – 10 Years in the Truck? Why Time Flies and Change Matters
28:00 – No More Excuses: Learning the Business
29:12 – What’s Next for the Podcast
30:11 – Kristen’s Thank You to the Listeners
31:41 – Getting Recognized at the Piggly Wiggly?!
32:40 – Got a Topic Request? Let Us Know!
34:46 – Final Thoughts and What’s Coming
Keywords#FreedomBlueprint #KristenDeese #JustinDeese #HomeServicePodcast #Episode100 #ServiceTitan #BusinessPodcast #TradesBusiness #ImplementationMatters #PodcastJourney #CFOForTheTrades #MindsetShift #HomeServices #EntrepreneurJourney #PodcastLaunch #PlumbingBusiness #HVACSuccess #ElectricalBusiness #BusinessBlueprint #WomenInTrades
Mentioned in this episode:
Homeservicehoorah.com
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