Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth

Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth

By Justin Deese | Home Service IndustriesBusinessEntrepreneurshipMarketingManagement
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Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth episodes

  • 109 | 6 Essential Tools to Help Home Service Owners Crush Chaos (So It Doesn’t Crush You!)
    Show Information

    Episode Number: 109

    Date: October 6, 2025

    Duration: 24:10

    Host Contact Information

    Host: Justin Deese

    Website: JustinDeese.com

    Contact: [email protected]

    Summary

    Justin gets tactical and breaks down the six must-have tools that keep home service owners out of firefighting mode and firmly in control: professional email, a real calendar system, a to-do/task manager, a CRM, cloud storage, and an AI assistant. You’ll hear practical examples (from ditching AOL/iCloud emails to connecting your CRM for automated follow-ups), favorite tools he personally uses (Google Workspace, Todoist, Trello), and why #6—AI—becomes your trainable digital assistant rather than a copy-paste end product. If you want fewer dropped balls, tighter operations, and more proactive days, this episode is your checklist.

    Takeaways
    • Brand your communication: Use a domain-based professional email to boost trust, consistency, and CRM integrations.
    • Own your day with a calendar: One source of truth prevents double-booking, protects focus blocks, and actually makes vacations happen.
    • Make progress visible: A to-do list/task manager helps prioritize, capture follow-ups, and rack up quick wins that build momentum.
    • Don’t let money slip through cracks: A CRM tracks leads, jobs, follow-ups, and repeat business; choose the right fit (e.g., ServiceTitan, Housecall Pro, Jobber).
    • Centralize knowledge: Cloud storage (Google Drive, Dropbox, OneDrive) prevents “lost SOPs” and makes team sharing simple.
    • Train your AI, don’t copy/paste it: Use AI (e.g., ChatGPT) as an organized, context-aware assistant for drafts, analysis, and automation—feed it your MVV, avatar, and offers.

    Chapters
    • Why today’s episode gets tactical
    • Tool #1: Professional Email—credibility and consistency
    • Tool #2: Calendar—blocking, reminders, and balance
    • Tool #3: To-Do/Task Manager—priorities and wins
    • Tool #4: CRM—tracking leads, jobs, and revenue
    • Tool #5: Cloud Storage—SOPs and docs, all in one place
    • Tool #6: AI—how to prompt and “train” your assistant
    • Wrap Up: Start/Stop/Continue exercise to implement fast

    Keywords

    #HomeService #HVAC #Plumbing #Electrical #GarageDoor #ContractorTips #SmallBusiness #BusinessOwner #CRM #ServiceTitan #HousecallPro #Jobber #GoogleWorkspace #ProfessionalEmail #Calendar #TaskManagement #Todoist #Trello #CloudStorage #GoogleDrive #Dropbox #OneDrive #AI #ChatGPT #Operations #Productivity #Leadership #FreedomBlueprintPodcast #JustinDeese

    Mentioned in this episode:

    Homeservicehoorah.com

    25 min
  • 108 | Implement or Get Left Behind: Resideo’s Bo Rogers on Connect 2025
    Show Information

    Episode Number: — 108

    Date: September 29, 2025

    Duration: 36:57

    Host Contact Information

    Host: Justin Deese

    Website: JustinDeese.com

    Contact: [email protected]

    Guest Contact Information

    Guest: Bo Rogers

    Company: Resideo / Honeywell Home

    Guest Website: — Resideo Pro | Professional Support For Contractors & Experts

    Gift to listeners: Conference registration fee is $0 for Connect 2025 (you cover travel & hotel).

    Summary

    Bo Rogers traces a lifetime in the trades—from learning HVAC as a teenager to leading contractor programs at Resideo. He shares the moment sales clicked after a Tempe bootcamp, how implementing a real process changed his business, and why he’s stayed 15 years post-Honeywell spinout. Then we dig into Connect 2025 (Oct 22–25, JW Marriott L.A. LIVE): separate HVAC general session and breakouts, the high-energy Innovation Showcase, new launches like Elite Pro powered by Pro IQ and a dehumidifier, plus a unified First Alert app experience for the smart/connected home. Bo explains why the event is free to attend (sponsors + Resideo pick up on-site costs) and how the real ROI comes from community, networking, and—above all—implementation.

    Takeaways
    • Implementation beats information. Training only pays off when you put it to work in your pricing, sales steps, and follow-through.
    • Connect 2025 is built for HVAC. Dedicated general session, HVAC-specific breakouts, and a hands-on Innovation Showcase.
    • New Resideo launches. Elite Pro (powered by Pro IQ) and a dehumidifier debuting at Connect; distributors will have stock by showtime.
    • One-app smart home. The First Alert app aims to unify comfort, security, locks (Schlage/Yale), and Genie garage control.
    • Cost to attend. Registration is free; meals/events covered on-site. Attendees handle airfare and hotel.

    Chapters

    00:01 – Welcome + why Bo’s story matters

    00:52 – Family roots: octopus furnaces to blower kits

    03:30 – Teen installer, pride in the trades, and why AI can’t replace field work (yet)

    05:24 – Tempe sales bootcamp: discovering a real process

    08:57 – Implementing fast: sales spike and pricing up

    11:00 – Selling the business; moving to Arizona; working for others

    14:31 – Joining Honeywell (2010) → Resideo spin (2018); roles serving contractors nationally

    19:35 – What makes Connect different; community across security & HVAC

    26:22 – Innovation Showcase: hands-on demos + product sneak peeks

    27:18 – First Alert app: unified smart-home control

    29:27 – How to register; what to expect on-site (meals, exec access)

    31:59 – Dates & venue recap (Oct 22–25, JW Marriott L.A. LIVE)

    33:43 – Why it’s free + the power of community

    35:24 – Wrap-up & see you in L.A.

    Keywords

    #HVAC #HomeService #Resideo #HoneywellHome #Connect2025 #LosAngeles #J WMarriott #LALIVE #SalesProcess #Implementation #SmartHome #FirstAlertApp #Dehumidifier #ElitePro #ProIQ #PremierProPartner #ServiceNation #CertainPath #Nexstar #Trades #Contractors #Arizona #Wisconsin #Tempe #Phoenix #Leadership #Networking #IndustryEvent #FreeRegistration

    Mentioned in this episode:

    Homeservicehoorah.com

    38 min
  • 107 | From Wrench to Profit: Service Nation’s 7 Pillars, Revamped Boot Camp, and a Service World Sneak Peek with Chris Michel
    Show Information

    Episode Number: 107

    Date: September 22, 2025

    Duration: 32:50

    Host Contact Information

    Host: Justin Deese

    Website: JustinDeese.com

    Contact: [email protected]

    Guest Contact Information

    Guest: Chris Michel

    Company: Service Nation

    Guest Website: ServiceNation.com | ServiceWorldExpo.com (event)

    Gift to listeners: Use promo code FREEDOM100 at ServiceWorldExpo.com for a special discount.

    Summary

    Training Director Chris Michel returns to dig into Service Nation’s newly revamped Boot Camp built around the Seven Pillars—Business Design, HR, Financials, Operations, Sales, Marketing, and Leadership. We unpack how the pillars map to every stage of growth (from startup to scale), why DISC and “working in your genius” accelerates results, and how to apply the 80/20 rule so you stop drowning in to-do’s and start compounding wins. Chris also gives a Service World Expo preview (Las Vegas, Oct 26–30), including front-end workshops, coaching sessions, and what to prioritize so you leave with a focused 30/60-day action plan. Plus: how to leverage the Service Nation network, and a listener discount code: FREEDOM100.

    Takeaways
    • Seven Pillars = business blueprint: Everything you do fits under Business Design, HR, Financials, Operations, Sales, Marketing, Leadership. Use them to spot gaps fast.
    • Stage-based tracks: Whether you’re laying a foundation or maintaining scale, there’s a defined path and classes for each stage.
    • Work in your genius: Double down on your strengths; delegate what drains you (e.g., financials vs. sales/leadership).
    • Networking is ROI: The Service Nation community gives you mentors, shop tours, and on-call peers who’ve solved your problem before.
    • Service World action plan: Don’t chase shiny tools; pick the 1–2 moves that move the needle in 30–60 days. Coaching on the last day helps you commit.
    • Bonus: FREEDOM100 discount for Service World Expo registration.

    Chapters
    • Welcome back, Chris + what’s new at Service Nation
    • Why the Seven Pillars framework (and what each one covers)
    • Stage-based growth: from startup to maintain/optimize
    • DISC in the trades: communicate better, lead better
    • “Work in your genius” vs. trying to do it all
    • Boot Camp makeover: what to expect in 3 focused days
    • Service World Expo preview: workshops, classes, coaching
    • Turning events into execution: your 30/60-day plan
    • Networking that pays: leveraging the Service Nation family
    • Discount details + how to register for Service World

    Keywords

    #FreedomBlueprintPodcast #ServiceNation #ServiceWorldExpo #BootCamp #SevenPillars #BusinessDesign #HR #Financials #Operations #Sales #Marketing #Leadership #DISCAssessment #HomeService #HVAC #Plumbing #Electrical #GarageDoor #ContractorSuccess #BusinessGrowth #Coaching #Networking #Entrepreneurship #Trades

    Mentioned in this episode:

    Homeservicehoorah.com

    34 min
  • 106 | From Technician to Business Owner & Leader: Billy Gregus’ Journey in HVAC

    Show Information

    Episode Number: 106

    Date: September 15, 2025

    Duration: 26:50

    Host Contact Information

    Host: Justin Deese

    Website: JustinDeese.com

    Contact: [email protected]

    Guest Contact Information

    Guest: Billy Gregus

    Company: Integrity Refrigeration & HVAC

    Guest Website: https://www.integrityrefrigerationandac.com/

    Summary

    In this episode of the Freedom Blueprint Podcast, Justin sits down with Billy Gregus, owner of Integrity in Winter Haven, Florida. Billy shares his inspiring journey from helping a friend with HVAC installs to becoming a licensed refrigeration expert and business owner. He opens up about building a company culture that prioritizes family time, mental well-being, and customer service over chasing revenue at all costs.

    Billy explains why he avoids the 24/7 grind, how specializing in refrigeration sets his business apart, and why dominating your local market is often more powerful than expanding too quickly. He also reflects on the lessons he’s learned about leadership, work-life balance, and being present—plus, he recommends a book that’s been a game-changer for his personal and professional growth.

    Takeaways

    • How refrigeration work differs from HVAC and why it can be more profitable
    • The importance of protecting your team’s time and avoiding burnout
    • Why focusing on your local community can build a stronger, more loyal customer base
    • Leadership lessons from the trenches: leading by example and rotating on-call shifts
    • Why “being present” is one of the most valuable skills for a business owner
    • Book recommendation: Buy Back Your Time by Dan Martell

    Chapters

    00:00 – Welcome & Introduction

    01:40 – Billy’s Start in HVAC and Refrigeration

    04:58 – Specializing in Refrigeration and the Profit Potential

    06:25 – Protecting Your Team from Burnout

    10:28 – Competing in Today’s Gig Economy

    11:14 – Focusing on Local Market Dominance

    12:27 – Founding Integrity and Taking the Leap

    14:47 – Building a Strong Company Culture

    16:20 – Redefining Success Beyond Revenue

    18:32 – Advice to the 2015 Version of Billy

    20:25 – Book Recommendation: Buy Back Your Time

    23:26 – Final Leadership and Life Lessons

    Keywords

    #FreedomBlueprintPodcast #JustinDeese #BillyGregus #HVAC #Refrigeration #Leadership #BusinessCulture #WorkLifeBalance #BuyBackYourTime #DanMartell #LocalBusiness #EntrepreneurJourney #TeamBuilding #ContractorLife #HVACBusiness #TradesBusiness

    Mentioned in this episode:

    Homeservicehoorah.com

    28 min
  • 105 | Building Stronger Businesses & Marriages: Stephanie & David Postell on Creating a Contractor-Led Conference
    • Episode Number: 105
    • Date: September 8, 2025
    • Duration: 30:26

    Host Contact Information


    Guest Contact Information

    • Guests: Stephanie & David Postell
    • Company: Anchor Heating & Air | She Means Business | We Mean Business Conference
    • Guest Website: WeMeanBusinessCHS.com
    • Gift to listeners: Use code WMB150 to save $150 on registration

    Summary

    In this episode of the Freedom Blueprint Podcast, Justin sits down with husband-and-wife duo Stephanie and David Postell of Anchor Heating & Air to talk about their upcoming contractor-led conference, We Mean Business. Unlike traditional industry events, this conference is designed specifically for couples in the trades—providing an authentic, no-sales-pitch environment where contractors can connect, learn, and grow together.

    From planning a Southern-style welcome party to creating space for real conversations about marriage and business, Stephanie and David share how their vision is helping entrepreneurs unplug, connect, and gain practical tools for long-term success.

    Takeaways
    • Why many industry conferences feel like sales pitches—and how We Mean Business is different.
    • The unique challenges and strengths of running a home service business as a husband-and-wife team.
    • The importance of “example therapy” over “talk therapy” when learning from successful couples in the trades.
    • How unplugging from the daily grind often sparks the biggest breakthroughs.
    • Why authenticity, networking, and shared experiences make this conference one-of-a-kind.

    Chapters

    00:02 – Welcome back with Stephanie & David Postell

    01:07 – Off-road adventures & unplugging as business owners

    04:22 – The vision behind a contractor-led conference

    07:57 – Why no one is focusing on husband-and-wife teams in the trades

    12:29 – The inspiration for creating the We Mean Business event

    16:11 – Respecting each partner’s role in the business

    20:38 – Why timing matters: November slowdown & planning for 2025

    22:25 – Unique experiences: Low Country boil & secret speakeasy party

    24:07 – Conference details: dates, location, and registration info

    27:35 – Speaker lineup & special guest couples

    28:41 – Only 60 couples: Why this event is intentionally intimate

    Keywords

    #WeMeanBusiness #AnchorHeatingAndAir #HomeServiceSuccess #ContractorLife #TradesBusiness #HusbandWifeBusiness #BusinessSpouse #HVACBusiness #PlumbingBusiness #ElectricalBusiness #EntrepreneurCouples #FreedomBlueprintPodcast

    Mentioned in this episode:

    Homeservicehoorah.com

    32 min
  • 104 | Tap Into the Future: AI, Automation & Real-World Workflows with Josh & Tersh (Service Business Mastery / Trade Automation Pros)

    Episode Number: 104

    Date: September 1, 2025

    Duration: 49:02

    Host Contact Information

    Host: Justin Deese

    Website: JustinDeese.com

    Contact: [email protected]

    Guest Contact Information

    Guest: Josh Crouch (Relentless), Tersh (Service Business Mastery Podcast; Trade Automation Pros)

    Company: Relentless; Service Business Mastery; Trade Automation Pros

    Summary

    Justin sits down with Josh and Tersh to dig into practical automation for home service companies—think Trello-based install workflows, warranty tracking, AI-assisted review replies, and turning your “external brain” into daily to-dos. They preview their Tap Into the Future conference in Savannah (Oct 3–5) with a Savannah Bananas game and hands-on “speed-dating” build sessions where attendees implement real automations before Monday. The trio tackles pricing turbulence, bloated tech stacks, and why optimizing processes before automating is the only way to win.

    Takeaways
    • Optimize → Automate → Delegate: Don’t automate broken processes; fix them first, then layer in automation and handoff.
    • Hands-on beats hype: Their event features interactive build tables (e.g., Trello job flow from “sold” to “permit/equipment ordered”) so you leave with working systems.
    • Control overhead with connectivity: Too many disconnected apps drive up costs and complexity—map data flow end-to-end.
    • Review engine flywheel: Automate empathetic Google review replies and spin those into cross-platform social posts.
    • Build an “external brain”: Capture ideas in a single place (e.g., Google Sheet) and auto-convert them into prioritized daily tasks.
    • AI ≠ set-and-forget: Models change; prompts and workflows need periodic tuning to stay sharp.

    Chapters

    00:00 — Welcome, Service Business Mastery & Trade Automation Pros, Savannah Bananas love

    01:18 — The Bananas effect: from pushback to sellouts

    06:26 — 2025 market weirdness: costs up, conversions down; why efficiency wins

    08:36 — Why run an event in October (and how the Bananas inspired it)

    10:50 — Format: mixer, ghost tours, interactive Saturday, automation speed-dating Sunday

    11:58 — Build-live demo: Trello job/permit/equipment workflow

    12:49 — Warranty claims automation (order → return → credit tracking)

    16:38 — Humans + automation: free people from low-value data entry

    21:05 — Prompt engineering today: still helpful, less mystical

    26:31 — Search is shifting; AI browsers, agents, and what’s next

    32:49 — Toward agentic, connected companies by decade’s end

    34:12 — Centralizing comms vs. scattered texts/emails

    38:51 — The “external brain” system & scheduled daily tasks

    43:30 — Skool community for step-by-step Zapier/CRM templates

    46:23 — Event info & speaker lineup; where to learn more

    47:12 — Closing thoughts

    Keywords

    #HomeService #HVAC #Plumbing #Electrical #TradeAutomation #Zapier #ServiceTitan #HousecallPro #Trello #AIWorkflows #GoogleReviews #CustomerExperience #Operations #ProcessOptimization #MarketingAutomation #Relentless #ServiceBusinessMastery #TradeAutomationPros #SavannahBananas #TapIntoTheFuture

    Mentioned in this episode:

    Homeservicehoorah.com

    50 min
  • 103 | From Local to Legendary: Marketing Secrets with Wizard of Ads’ Ryan Chute
    Show Information

    Episode Number: 103

    Date: August 25, 2025

    Duration: 38:41

    Host Contact Information

    Host: Justin Deese

    Website: JustinDeese.com

    Contact: [email protected]

    Guest Contact Information

    Guest: Ryan Chute

    Company: Wizard of Ads

    Guest Website: RyanChute.com, WizardOfAds.Services, WizardOfAds.com

    Summary

    In this episode of the Freedom Blueprint Podcast, Justin Deese sits down with Ryan Chute of Wizard of Ads to uncover how home service businesses can move from “invisible” to unforgettable. Ryan shares his journey from the grind of retail to running an eight-figure agency, shaped by his mentorship with Roy H. Williams and the Wizard Academy.

    Ryan reveals why most marketing messages fail, how storytelling and entertainment drive customer trust, and why values—not just ads—determine long-term success. From the hidden power of radio to building memorable brandable chunks that stick in customers’ minds, Ryan gives a masterclass in transforming your marketing and your business.

    If you want to stop blending in and start standing out, this episode is packed with strategies to help your business go from local to legendary.

    Takeaways
    • Why traditional “me-too” marketing makes your business invisible.
    • How entertainment and storytelling build trust and memorability.
    • The difference between values and beliefs—and why your brand needs the former.
    • Why radio remains one of the most cost-effective and powerful advertising tools.
    • How to use brandable chunks (jingles, slogans, hooks) that customers will sing back to your team.
    • Why operations must deliver before marketing can accelerate growth.

    Chapters

    00:00 – Welcome & Introduction to Ryan Chute

    02:00 – Ryan’s Journey into Marketing & Wizard Academy

    06:00 – Why Most Digital Marketing Misses the Mark

    10:00 – How Wizard of Ads Creates Memorable Brands

    14:00 – The Power of Entertainment in Marketing

    19:30 – Spending Less on Marketing by Playing the Long Game

    21:30 – What Business Owners Must Fix Before Budgeting Ads

    24:00 – Values vs. Beliefs: The True Core of Branding

    27:30 – Marketing as More Than Ads: Operations & Delivery Matter

    29:00 – The Surprising Power of Radio Advertising

    33:00 – A Marketing Challenge for Listeners

    36:00 – How to Connect with Ryan Chute

    37:15 – Closing Thoughts

    Keywords

    #FreedomBlueprintPodcast #HomeServiceMarketing #WizardOfAds #RyanChute #HVACBusiness #PlumbingBusiness #ElectricalBusiness #MarketingStrategy #BrandBuilding #BusinessGrowth #StorytellingMarketing #RadioAdvertising #CustomerTrust #BusinessValues #Entrepreneurship

    Mentioned in this episode:

    Homeservicehoorah.com

    40 min
  • 102 | From Private Clubs to HVAC Success: How Nicole Forbes Built a High-End Niche Business

    Show Information

    Episode Number: 102

    Date: August 18, 2025

    Duration: 30:39

    Host Contact Information

    Host: Justin Deese

    Website: JustinDeese.com

    Contact: [email protected]

    Guest Contact Information

    Guest: Nicole Forbes

    Company: Forbes HVAC & Refrigeration

    Guest Website: ForbesRefrigeration.com

    Summary

    In this episode, Justin sits down with Nicole Forbes of Forbes Refrigeration & Air Conditioning in Scottsdale, Arizona, to discuss how she transitioned from a luxury private club career into co-owning a thriving HVAC and refrigeration business with her husband. Nicole shares the story of building a niche-focused company that serves high-end homeowners, private clubs, and wine refrigeration clients. She opens up about the lessons learned from adopting ServiceTitan early, joining best-practice groups, and the importance of building strong team culture. Listeners will take away insights on defining your ideal customer, the power of word-of-mouth marketing, and why leadership growth never stops.

    Takeaways

    • The power of focusing on a niche market and speaking your customer’s language.
    • Why early adoption of the right software can fuel growth.
    • Leveraging best-practice groups and coaching programs to accelerate success.
    • Building a team culture rooted in integrity and customer care.
    • The role of books like E-Myth and Raving Fans in shaping leadership and service excellence.

    Chapters

    00:00 – Introduction and welcome

    01:45 – Nicole’s transition into the family business

    03:29 – Adopting ServiceTitan from day one

    06:53 – Joining BDR coaching and Rival Digital marketing

    08:44 – From competition to collaboration in the trades

    10:50 – Professionalizing the HVAC industry

    12:28 – Partnering with your spouse in business

    15:13 – Serving Scottsdale’s luxury market and wine refrigeration niche

    17:55 – The importance of defining your target market

    19:32 – Doubling revenue through team culture and integrity

    21:27 – Word-of-mouth marketing on the golf course

    22:08 – Favorite business books and team reading

    26:46 – Leadership lessons learned

    28:34 – How to connect with Nicole

    Keywords

    #FreedomBlueprintPodcast #JustinDeese #NicoleForbes #HVACBusiness #Refrigeration #ServiceTitan #BDR #RivalDigital #HomeServices #BusinessGrowth #TradeBusiness #CustomerExperience #WineRefrigeration #LuxuryHomeServices #LeadershipDevelopment #SmallBusinessSuccess #NicheMarketing #EMyth #RavingFans #WordOfMouthMarketing

    Mentioned in this episode:

    Homeservicehoorah.com

    32 min
  • 101 | Tax Law Changes Every Home Service Business Owner Needs to Know with Cyndi Warren

    Show Information

    Episode Number: 101

    Date: August 15, 2025

    Duration: 35:47

    Host Contact Information

    Host: Justin Deese

    Website: JustinDeese.com

    Contact: [email protected]

    Guest Contact Information

    Guest: Cyndi Warren

    Company: Warren Averett

    Guest Website: WarrenAverett.com

    Guest Email: [email protected]

    Summary

    In this episode, Justin and guest co-host Kristen welcome Cyndi Warren, Partner at Warren Averitt, to break down the recent sweeping tax legislation and what it means for home service business owners. From bonus depreciation to overtime deductions, R&D expensing to the elimination of certain meal deductions, Cyndi shares practical insights to help you prepare, adapt, and maximize the benefits available. Whether you run a plumbing, HVAC, or electrical business, you’ll walk away with actionable tips to stay compliant and profitable under the new tax landscape.

    Takeaways

    • Qualified Business Income Deduction extended, potentially saving business owners thousands.
    • Bonus depreciation reinstated—100% write-off for equipment placed in service.
    • Section 179 vs. bonus depreciation—when to choose one over the other.
    • New overtime deduction rules and W-2 reporting changes for 2025.
    • Many clean energy credits expiring—plan now if you rely on them.
    • R&D expenses can be fully expensed again starting in 2025.
    • Employer-provided meals will no longer be deductible after 2025 (with some exceptions).
    • 1099 reporting threshold increasing to $2,000 in 2026.

    Chapters

    00:00 – Welcome & Introductions

    02:00 – How fast the new bill became law

    05:00 – Qualified Business Income Deduction extended

    06:30 – Bonus depreciation vs. Section 179 explained

    10:00 – Lessons from selling a business with depreciated assets

    11:00 – New overtime deduction rules for employees

    15:00 – The end of certain clean energy credits

    16:45 – Interest expense deduction changes

    18:00 – R&D expenses fully deductible again in 2025

    22:00 – Employer-provided meals deduction ending

    26:00 – 1099 reporting threshold increase

    28:00 – ERTC audits and lessons learned

    30:15 – About Warren Averitt and Cyndi’s ideal clients

    33:45 – How to connect with Cyndi Warren

    Keywords

    #FreedomBlueprintPodcast #JustinDeese #CyndiWarren #WarrenAveritt #HomeServiceBusiness #HVACBusiness #PlumbingBusiness #ElectricalBusiness #TaxPlanning #BonusDepreciation #Section179 #OvertimeDeduction #RAndDExpense #CleanEnergyCredits #BusinessTaxTips #SmallBusinessFinance #QBIDeduction #ERTC #HomeServiceGrowth

    Mentioned in this episode:

    Homeservicehoorah.com

    37 min
  • 100 | One Hundred Episodes In: What It Really Takes to Launch, Grow, and Stick With a Podcast
    Show Information

    Episode Number: 100

    Date: August 11, 2025

    Duration: 37:04

    Host Contact Information

    Host: Justin Deese

    Website: JustinDeese.com

    Contact: [email protected]

    Guest Contact Information

    Guest: Kristen Deese

    Company: Virtual CFO for the Trades

    Guest Website: KristenDeese.com

    Summary

    In this special 100th episode celebration, Justin flips the mic on Kristen, the powerhouse behind the Freedom Blueprint Podcast. They reflect on the journey from concept to consistent weekly content, sharing honest insights about the wins, the setbacks (hello, tech fails), and the lessons learned along the way.

    Kristen pulls back the curtain on what it really takes to start and grow a podcast in the home service space — including the mindset hurdles, scheduling chaos, evolving tech, and the importance of just starting. Whether you’ve listened to all 100 episodes or this is your first, you’ll walk away inspired to implement and stay consistent in your own business journey.

    Takeaways
    • Consistency beats perfection. Most podcasts never make it past 10 episodes. Kristen pushed through the doubt and kept going.
    • Mindset is everything. The biggest barrier to launching wasn’t gear — it was belief.
    • Implementation separates successful business owners from the rest. Ideas are easy. Execution is rare.
    • Technology will fail you — prepare anyway. From failed recordings to redundant internet providers, the podcast journey is full of pivots.
    • Freedom + Blueprint = Purpose. Kristen explains how the show’s name was chosen to reflect what so many home service business owners lose — and how to reclaim it.

    Chapters

    00:00 – It’s a Big Dill… I Mean, Deal

    01:56 – Why Episode 100 Matters

    03:49 – The Break, the Sale, and the Pivot

    05:26 – Flipping the Script: Kristen Gets Interviewed

    06:08 – Tech Fails and Starting Over

    08:51 – Humble Beginnings: A USB Mic and a Window

    09:28 – Best Advice from a Podcasting Coach

    11:05 – How Guests Were Chosen (Then vs. Now)

    12:10 – Guests or Solo Shows? Kristen’s Take

    14:03 – Most Impactful Guest: Ara from ServiceTitan

    16:10 – The Biggest Challenge: Mindset

    18:20 – Why One Episode a Week Was the Right Call

    19:03 – Behind-the-Scenes Work and Early Morning Recordings

    20:28 – The #1 Thread Among Successful Guests

    23:03 – The Value of Runway and Planning Ahead

    24:11 – The Story Behind the Name: Freedom Blueprint

    26:16 – 10 Years in the Truck? Why Time Flies and Change Matters

    28:00 – No More Excuses: Learning the Business

    29:12 – What’s Next for the Podcast

    30:11 – Kristen’s Thank You to the Listeners

    31:41 – Getting Recognized at the Piggly Wiggly?!

    32:40 – Got a Topic Request? Let Us Know!

    34:46 – Final Thoughts and What’s Coming

    Keywords

    #FreedomBlueprint #KristenDeese #JustinDeese #HomeServicePodcast #Episode100 #ServiceTitan #BusinessPodcast #TradesBusiness #ImplementationMatters #PodcastJourney #CFOForTheTrades #MindsetShift #HomeServices #EntrepreneurJourney #PodcastLaunch #PlumbingBusiness #HVACSuccess #ElectricalBusiness #BusinessBlueprint #WomenInTrades

    Mentioned in this episode:

    Homeservicehoorah.com

    38 min

About Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth

From the publisher's feed

Welcome to the Freedom Blueprint Podcast! Host Justin Deese delivers practical advice from his decades in the home service industry. Each week, discover strategies for success, avoid pitfalls, and hear real-life stories. Join our community to learn and grow together. Featuring guests like Tommy Mello from Home Service Experts, Tersh Blissett and Josh Crouch from Service Business Mastery, Jerod Williams from Wealthy Plumbers and Ara Mahdessian CEO of Service Titan.

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