By Estelle Erasmus
5
3737 ratings
The podcast currently has 108 episodes available.
ALIZA LICHT is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. She was named one of "America's Next Top Mentors" by The New York Times and Business Insider's "Top 20 Most Innovative Career Coaches." As a social media pioneer and one of the first fashion influencers, Licht created and was the voice of the anonymous social media phenomenon DKNY PR GIRL. Licht is a sought-after keynote speaker and sits on several industry boards. Her first book, Leave Your Mark, was published in 2015. Her new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception is a comprehensive roadmap to building your personal brand. She lives in New York City with her husband, two children, and two dogs. Find her online at alizalicht.com and @alizalichtxo.
In this episode:
The importance of personal branding in a chaotic publishing terrain
The evolution of Aliza’s “DKNY PR Girl” brand on old-school Twitter
Being the first fashion influencer
Creating a micro brand and brand guardrails
Finding permission to play
Addressing Founder and last name syndrome
Navigating the complex algorithms of social media
Advice on platform building for aspiring authors
Creative branding social media strategies to hook your audience
Does controversy sell?
The way Aliza worked branding and a signature look into her social media posting
How Aliza became an accidental activist when it comes to addressing the scourge of anti-semitism
Measuring each step you take against your own personal values.
Connect with Aliza
Website: https://alizalicht.com
Instagram: https://instagram.com/alizalichtxo
TikTok: https://tiktok.com/@alizalichtxo
X: https://twitter.com/alizalicht
Threads: https://www.threads.net/@alizalichtxo
Mentioned On the Podcast
Liz Elting’s episode #68 on Freelance Writing Direct
Dream Big and Win with Liz Elting
https://estelleserasmus.com/68-dream-big-and-win-with-liz-elting/
Aliza’s Linkedin Post that she references
Being a Jewish Activist Wasn’t On Brand for Me
https://www.linkedin.com/pulse/being-jewish-activist-wasnt-brand-me-aliza-licht-jjpse/
Estelle’s article on Shondaland
I’m Learning to Listen in New Ways
https://www.shondaland.com/live/family/a46102451/im-learning-to-listen-in-new-ways/
Connect with Estelle:
FREE PITCHING GUIDE: Find out more about this episode at
https://estelleserasmus.com/podcast. You also get a free pitching guide if you sign up for her newsletter.
Sign up for Estelle’s Personal Essay Class for Writer’s Digest
https://www.writersonlineworkshops.com/courses/writing-the-personal-essay-101-fundamentals
Get Her Book
Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published: https://rb.gy/5ihwp0
Order Her Audiobook:
https://shorturl.at/4uG2P
Sign up for her Substack https://estelleserasmus.substack.com (with craft advice and writing opportunities). Paid subscribers receive opportunities for pitch reviews, plus bonus clips from Freelance Writing Direct guests
Follow Estelle:
Instagram: https://www.instagram.com/EstelleSErasmus
TikTok: https://tiktok.com/@EstelleSErasmus
Twitter: https://twitter.com/EstelleSerasmus
Ruth Bonapace’s surrealistic comic novel The Bulgarian Training Manual is an Elle Magazine 2024 top summer read. Publisher’s Weekly called it a “whimsical delight.” Her work has appeared in The Southampton Review, The Saturday Evening Post, Hippocampus, The New York Times and elsewhere. A former women's magazine editor and sports writer, Ruth has an MFA from Stony Brook University.
In this episode:
The concept of The Bulgarian Training Manual, and how it morphed from a short story to a full length book
Putting local angle, sites, personalities and pop culture into a novel
Imbuing research into a fictional story
Advice from a popular novelist that gave Ruth the freedom to write without worry
Incorporating magic, fairy tales, myth and archetypes into story
Ambiguity and shape shifting as a throughline and plot device
Focusing on characters’ organic transformations
Working speculative elements and whimsy into a story
The historical genesis of the fad diet from the book
The power of going down rabbit holes while writing
How Ruth found her publisher, Clash Books
Other episodes referred to:
Episode #89 Level Up Your Novel By Mastering Visual Imagery and Research Featuring Amanda Churchill
https://estelleserasmus.com/89-level-up-your-novel-by-mastering-visual-imagery-and-research/
Episode #95 The Catalysts and Craft for Charting and Plotting Novels Featuring Ann Hood
https://estelleserasmus.com/95-the-catalysts-and-craft-for-charting-and-plotting-novels-featuring-ann-hood/
Episode #35 Flying High with Storyteller Ann Hood
https://estelleserasmus.com/35-flying-high-with-storyteller-ann-hood/
Connect with Ruth
Website: https://www.ruthbonapace.com
X: https://x.com/ruthbonapace
Instagram: https://www.instagram.com/ruthbonapace/
Connect with Estelle
FREE PITCHING GUIDE: Find out more about this episode at
https://estelleserasmus.com/podcast. You also get a free pitching guide if you sign up for her newsletter.
Sign up for Estelle’s Personal Essay Class for Writer’s Digest
https://www.writersonlineworkshops.com/courses/writing-the-personal-essay-101-fundamentals
Get Her Book
Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published: https://rb.gy/5ihwp0
Order Her Audiobook:
https://shorturl.at/4uG2P
Sign up for her Substack https://estelleserasmus.substack.com (with craft advice and writing opportunities). Paid subscribers receive opportunities for pitch reviews, plus bonus clips from Freelance Writing Direct guests.
Her latest post is on How to Pitch The Cut
https://estelleserasmus.substack.com/p/how-to-pitch-the-cut-advice-ideas?r=aydx
Take Estelle’s Tantalizing Titles Craft Talk Webinar on October 2nd and learn to write compelling headlines for your essays and articles
https://craft-talks.com/event/tantalizing-titles/
Read her article A Good Title Is Vital: Getting The Hang of Writing Headlines on the Brevity Blog
https://brevity.wordpress.com/2024/09/19/a-good-title/?fbclid=IwY2xjawFY9uJleHRuA2FlbQIxMQABHdGEWO7rDBO8DFsPsPtmbO6xCZnqHdgQQ36iq_vNZP3xdgRjdz2AkPoHeg_aem_mBJph-U49oW2NCRDpG4aQg
Follow Her on Social Media
Instagram: https://www.instagram.com/EstelleSErasmus
TikTok: https://tiktok.com/@EstelleSErasmus
Jane Friedman has spent nearly 25 years working in the book publishing industry, with a focus on author education and trend reporting. She is the editor of The Hot Sheet, the essential publishing industry newsletter for authors, and was named Publishing Commentator of the Year by Digital Book World in 2023. Her latest book is THE BUSINESS OF BEING A WRITER (University of Chicago Press), which received a starred review from Library Journal. In addition to serving on grant panels for the National Endowment for the Arts and the Creative Work Fund, she works with organizations such as The Authors Guild to bring transparency to the business of publishing.
In this episode:
The ever changing publishing climate [3:52]
How not to be a supplicant with agents or gatekeepers [5:14]
Deciding on University or small presses and what they offer [13:33]
What does hybrid publishing really mean and how to vet a company [14:27]
The truth behind the costs of publishing [17:46]
The rapid ascendance of audiobooks and what it means for authors [27:35]
How AI is transforming the industry of audiobook production [30:39]
The dark side of AI generated materials on Amazon and Jane’s role in the fight against it [33:47]
The potential struggles of selling a memoir and how to navigate them [20:02]
What platform means for a writer and how to creatively work it [44:42]
How to thrive as an entrepreneur in the new creator economy [44:03]
Connect with Jane
Website: http://janefriedman.com
Pieces from Jane’s Site Mentioned in the Episode
Writing Lessons from Jane Austen
https://janefriedman.com/writing-lessons-from-austen-story-questions-and-northanger-abbey/
How to Write a Hybrid Memoir
https://janefriedman.com/how-to-write-a-hybrid-memoir/
Crafting Memoir with a Message
https://janefriedman.com/crafting-memoir-with-a-message-blending-story-with-self-help/
Connect with Estelle:
Watch Estelle’s solo episode #90 on the U.S. Book Show (mentioned in this episode).
https://estelleserasmus.com/90-bonus-episode-estelles-edge-on-the-u-s-book-show-2024/
FREE PITCHING GUIDE: Find out more about this episode at
https://estelleserasmus.com/podcast. You also get a free pitching guide if you sign up for her newsletter.
Sign up for Estelle’s Personal Essay Class for Writer’s Digest
https://www.writersonlineworkshops.com/courses/writing-the-personal-essay-101-fundamentals
Get Her Book
Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published: https://rb.gy/5ihwp0
Order Her Audiobook:
https://shorturl.at/4uG2P
Sign up for her Substack https://estelleserasmus.substack.com (with craft advice and writing opportunities). Paid subscribers receive opportunities for pitch reviews, plus bonus clips from Freelance Writing Direct guests
Sign up for Her Class at NYU
Writing About Your Life Through Memoir, Essays and Articles
https://www.sps.nyu.edu/professional-pathways/faculty/1068-estelle-erasmus.html
Sign up for Estelle’s Tantalizing Titles Craft Talk Webinar October 2 https://craft-talks.com/event/tantalizing-titles/
Estelle will be doing the closing session of the ASJA virtual conference on September 26th with renowned memoirist Abigail Thomas. Read 8 Things You Didn’t Know about Abigail Thomas and Estelle Erasmus https://www.asja.org/abigail-thomas-and-estelle-erasmus/
Instagram: https://www.instagram.com/EstelleSErasmus
TikTok: https://tiktok.com/@EstelleSErasmus
Wade Rouse is the USA TODAY, Publishers Weekly and #1 internationally bestselling author of 17 books, including five memoirs and 12 novels. His new novel, The Page Turner, will publish next spring from HarperCollins.
Wade’s books have been translated into nearly 25 languages and have been bestsellers across the world. His novel, The Secret of Snow, was recently optioned for a TV movie by the producers of the popular Netflix series, Ginny & Georgia.
He chose his grandmother’s name, Viola Shipman, as a pen name to honor the working poor Ozarks seamstress whose sacrifices changed his family’s life and whose memory inspires his fiction.
Wade’s books have been selected multiple times as Must-Reads by NBC’s Today Show as well as Michigan Notable Books of the Year. His memoirs and novels have been featured in the Washington Post, USA Today and on Chelsea Lately and chosen three times as Indie Next Picks by the nation’s independent booksellers. Wade was a finalist for the Goodreads Choice Awards in Humor (he lost to Tina Fey) and was named by Writer’s Digest as “The #2 Writer, Dead or Alive, We’d Like to Have Drinks With” (Wade was sandwiched between Ernest Hemingway and Hunter Thompson).
Wade’s most recent novels were The Wishing Bridge and Famous in A Small Town, both instant national bestsellers as well as summer and winter book picks by Good Morning America, Reader’s Digest and Katie Couric. His most recent memoir, Magic Season, which detailed how the love of baseball and the St. Louis Cardinals was the only thing to bond him and his Ozarks father, was a Michigan Notable Book of the Year, a Barnes & Noble Father’s Day selection, a USA Today summer reading selection, and a Best Book of Summer by the St. Louis Post-Dispatch and Milwaukee Journal-Sentinel.
Wade is a noted humorist, whose nonfiction has been selected as part of the American Library Association’s inaugural “Rainbow List” recognizing outstanding books with significant and authentic LGBTQIA+ content for readers.
A former journalist, magazine writer and People reporter, his writing has appeared in a diverse range of publications and media, including Coastal Living, Time, All Things Considered, Good Housekeeping, Parade, Salon, Forbes, Writer’s Digest and Publisher’s Weekly.
Wade earned his B.A. from Drury University and his master’s in journalism from Northwestern University. He divides his time between Saugatuck, Michigan, and Palm Springs, California, and is also an acclaimed writing teacher who has mentored numerous students to become published authors.
Wade hosts the popular Facebook Live literary happy hour, “Wine & Words with Wade,” every Thursday at 6:30 p.m. EST on the Viola Shipman author page where he talks writing, inspiration and hope, takes readers on tours of the places that inspire his novels, throws costumed monthly office parties, and welcomes bestselling authors and publishing insiders.
In this episode:
Why he decided to use his grandmother’s name as his pen name [2:01]
The key differences between writing memoir and fiction [5:46]
Honing the art of structuring memoir and fiction [12:23]
Writing with different POV’s and how it changes with his books [10:23]
How his friendships and relationships with women impact his writing as a gay man [10:35]
The way Wade made writing memoir less of an overwhelming process [15:45]
How Wade’s background as a journalist informs his writing [16:17]
Creating throughlines for his books [21:07]
The #1 question that he asks himself when it comes to writing [25:38]
Wade’s personal creative process for memoir and fiction [30:35]
Dealing with imposter syndrome early in the process [31:57]
The deeper reason behind why he writes books with positivity in a dystopian-focused publishing world [38:28]
Advice for writers at any stage of their career [42:22]
Connect with Wade:
Website: Wade Rouse https://waderouse.com:
Website: ViolaShipman.com (https://violashipman.com)
FB: Viola Shipman (https://www.facebook.com/authorviolashipman/)
FB: Author Wade Rouse (https://www.facebook.com/authorwaderouse/)
Instagram: Viola_Shipman (https://www.instagram.com/viola_shipman/)
IG: AuthorWadeRouse (https://www.instagram.com/authorwaderouse/)
Bookbub: @violashipman (https://www.bookbub.com/authors/viola-shipman)
Connect with Estelle:
FREE PITCHING GUIDE: Find out more about this episode at
https://estelleserasmus.com/podcast. You also get a free pitching guide if you sign up for her newsletter.
Sign up for Estelle’s Personal Essay Class for Writer’s Digest
https://www.writersonlineworkshops.com/courses/writing-the-personal-essay-101-fundamentals
Get Her Book
Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published: https://rb.gy/5ihwp0
Order Her Audiobook:
https://shorturl.at/4uG2P
Sign up for her Substack https://estelleserasmus.substack.com (with craft advice and writing opportunities). Paid subscribers receive opportunities for pitch reviews, plus bonus clips from Freelance Writing Direct guests
Sign up for Her Class at NYU
Writing About Your Life Through Memoir, Essays and Articles
https://www.sps.nyu.edu/professional-pathways/faculty/1068-estelle-erasmus.html
Join her event at NYU on September 16th with Liz Elting, philanthropist and author of Dream Big and Win: Imbuing Memoir into Your Non-Fiction Book: When How-To Advice Just Isn’t Enough for An Author
https://events.nyu.edu/event/327539-imbuing-memoir-into-your-non-fiction-book-when
Take her Tantalizing Titles Craft Talk Webinar on October 2nd
https://craft-talks.com/event/tantalizing-titles/
Estelle will be doing the closing session of the ASJA virtual conference on September 26th with renowned memoirist Abigail Thomas. Read 8 Things You Didn’t Know about Abigail Thomas and Estelle Erasmus
https://www.asja.org/abigail-thomas-and-estelle-erasmus/
Instagram: https://www.instagram.com/EstelleSErasmus
TikTok: https://tiktok.com/@EstelleSErasmus
Jeannine Ouellette’s lyric memoir, The Part That Burns, was a 2021 Kirkus Best Indie Book and a finalist for the Next Generation Indie Book Award in Women’s Literature. She is also the author of the picture book, Mama Moon. Her literary essays and short fiction have appeared widely in anthologies and journals, including Narrative, North American Review, Los Angeles Review of Books, Masters Review, Calyx, and many others. She holds an MFA in fiction from Vermont College of Fine Arts and is a Millay Colony for the Arts fellow and past juror. Her bestselling Substack, Writing in the Dark, is a passionate creative community for people who “do language,” where writing is part of a deeper, vaster conversation about how attention, curiosity, playfulness, and surprise provide a portal to the profound on the path to becoming, because talking about “how to write better” without that larger context is kind of boring. Ouellette teaches writing at the Minnesota Prison Writing Workshop and the University of Minnesota, where she also facilitates narrative health writing workshops for healthcare professionals and the public. She is working on a novel.
In this episode:
Finding her way into literary writing later in life [4:15]
Creating art that blurs boundaries [7:20]
Making magic with metaphor and the language of nature [9:34]
Dealing with difficult childhood experiences through writing [9:51]
Traversing the intersection of fiction and memoir [8:18]
Using writing rules and constraints to build a world on the page [12:15]
The workshop that broke Jeannine wide open [15:50]
The risk of writing from the perspective of a child narrator [22:52]
Writing about motherhood and being in one’s body [27:22]
Jeannine’s story of the growth of her substack and advice for building a profitable digital newsletter [41:13]
Connect with Jeannine:
Substack
X/Twitter
Connect with Estelle:
Watch Estelle’s episode #81 with Maggie Smith (mentioned in this episode). The Art of Shaping a Compelling Story
https://estelleserasmus.com/81-the-art-of-shaping-a-compelling-story-featuring-maggie-smith/
FREE PITCHING GUIDE: Find out more about this episode at
https://estelleserasmus.com/podcast. You also get a free pitching guide if you sign up for her newsletter.
Sign up for Estelle’s Personal Essay Class for Writer’s Digest
https://www.writersonlineworkshops.com/courses/writing-the-personal-essay-101-fundamentals
Get Her Book
Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published: https://rb.gy/5ihwp0
Order Her Audiobook:
https://shorturl.at/4uG2P
Sign up for her Substack https://estelleserasmus.substack.com (with craft advice and writing opportunities). Paid subscribers receive opportunities for pitch reviews, plus bonus clips from Freelance Writing Direct guests
Sign up for Her Class at NYU
Writing About Your Life Through Memoir, Essays and Articles
https://www.sps.nyu.edu/professional-pathways/faculty/1068-estelle-erasmus.html
Join her event at NYU on September 16th with Liz Elting, philanthropist and author of Dream Big and Win: Imbuing Memoir into Your Non-Fiction Book: When How-To Advice Just Isn’t Enough for An Author
https://events.nyu.edu/event/327539-imbuing-memoir-into-your-non-fiction-book-when?fbclid=IwY2xjawFEnWNleHRuA2FlbQIxMAABHayZ7DcHV5hE1dWDKx_7mxrzKunkeCmOLP5ncv5leyBYaYgN9nVARmaKGQ_aem_rc1K8aXMTNaDPdJ8t-QjCA
Instagram: https://www.instagram.com/EstelleSErasmus
TikTok: https://tiktok.com/@EstelleSErasmus
Rona Maynard found happiness at 65—a story she tells in her new memoir Starter Dog: My Path to Joy, Belonging and Loving This World. She first broke into print at 14 with a short story about bullying and still receives fan mail from teens who are reading it in class. Rona capped a stellar career in magazines with a decade at the helm of Chatelaine, Canada’s leading magazine for women. Her editor’s column won a loyal following. When she disclosed a struggle with depression, she helped kickstart a national conversation about mental health. After Chatelaine, Rona had to learn to unwind—and found that her best teacher was a rescue mutt who had received his basic training in a prison. She has been married more than 50 years and is a firm believer that road trips go better with a dog in the back seat.
In This Episode:
The important step Rona took while looking for her next chapter [3:19]
How she tests the waters by sharing mini stories on Facebook [5:36]
Giving your reader a reason to turn the page [7:48]
Why beautiful writing isn’t enough [8:07]
Living in the moment with a dog and how Rona applied that to her life [9:02]
Inviting readers into the book with your sense of mission [10:12]
Working as an editor-in-chief at Chatelaine and what that showed her about herself [11:20]
Discovering what makes her day glow and finding purpose [13:01]
Mining the conflict in your story [15:00]
Rona’s advice for organizing your writing and effectively using tools like Scrivener [16:15]
Writing your stories, even when the memories are hard [29:04]
Why she doesn’t do the “vomit” draft [31:49]
Connect with Rona
Substack: https://ronamaynard.substack.com/
Website:http://www.ronamaynard.com
Connect with Estelle:
Sign up for Estelle’s September 5th free Zoom AMA with journalist Aly Walansky from 4:30-5:30 PM ET, where they will discuss pitching, publishing, grabbing an editor’s attention, working with editors, and getting noticed by pr people, and so much more. Email Estelle at [email protected] with your question for the AMA and to secure your spot.
Watch Estelle’s episode #99 with Aly Walansky
https://estelleserasmus.com/99-notes-from-a-lifestyle-journalist-with-10k-substack-subscribers/
Watch Estelle’s episode #38 with Cheryl Strayed
https://estelleserasmus.com/38-cheryl-strayed-on-writing-and-tiny-beautiful-things/
FREE PITCHING GUIDE: Find out more about this episode at
https://estelleserasmus.com/podcast. You also get a free pitching guide if you sign up for her newsletter.
Sign up for Estelle’s Personal Essay Class for Writer’s Digest
https://www.writersonlineworkshops.com/courses/writing-the-personal-essay-101-fundamentals
See Estelle’s latest blog post with news
https://estelleserasmus.com/a-few-pieces-of-exciting-news/
Get Her Book
Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published: https://rb.gy/5ihwp0
Pre-Order Her Audiobook:
https://shorturl.at/4uG2P
Sign up for her Substack https://estelleserasmus.substack.com (with craft advice and writing opportunities). Paid subscribers receive opportunities for pitch reviews, plus bonus clips from Freelance Writing Direct guests
Estelle’s latest substack post on Micro Memoir
https://estelleserasmus.substack.com/p/if-you-are-writing-a-micro-memoir
Instagram: https://www.instagram.com/EstelleSErasmus
TikTok: https://tiktok.com/@EstelleSErasmus
Elissa Bassist is the editor of the “Funny Women” column on The Rumpus and the author of the award-deserving memoir Hysterical. As a founding contributor to The Rumpus, she’s written cultural and personal criticism since the website launched in 2009. Most recently her writing appears in her newsletter, Tragedy Plus Time. Elissa teaches humor writing at The New School, 92NY, Lighthouse Writers Workshop, and elsewhere, and she is probably her therapist’s favorite. Her next book is INSIDE JOKES: A Comedy and Creativity Guide for All People, coming in 2026.
In This Episode:
Writing with humor on heavy topics aka “traumedy” [3:08]
Why Elissa wrote Hysterical [4:11]
The Importance of external validation [4:41]
The value of researching her book and how Elissa did it [6:28]
Cultivating an external world for your book in the midst of great interiority [8:30]
Why its essential to work with an agent and editor who understands you [12:01]
Standing up to your editor and agents and why you might need to break up with them [12:57]
The benefits of stalking (and writing about) your obsessions [18:16]
An unusual horror film that put her life in perspective [21:39]
Explaining why the footnote was the essay [23:24]
The life affirming advice she received from Cheryl Strayed [25:26]
Elissa’s role at The Rumpus [26:14]
Her next big project [31:45]
Connect with Elissa
Website | Classes | Newsletters
Twitter | Instagram | Facebook
Elissa’s viral piece on the Human Centipede for The Paris Review
https://www.theparisreview.org/blog/2012/11/01/the-human-centipede-or-how-to-move-to-new-york/
Connect with Estelle:
Watch Estelle’s episode #38 with Cheryl Strayed (who gave the advice to Elissa she mentions in Episode #101)
https://estelleserasmus.com/38-cheryl-strayed-on-writing-and-tiny-beautiful-things/
FREE PITCHING GUIDE: Find out more about this episode at
https://estelleserasmus.com/podcast. You also get a free pitching guide if you sign up for her newsletter.
Sign up for Estelle’s Personal Essay Class for Writer’s Digest
https://www.writersonlineworkshops.com/courses/writing-the-personal-essay-101-fundamentals
See Estelle’s latest blog post with news
https://estelleserasmus.com/a-few-pieces-of-exciting-news/
Get Her Book
Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published: https://rb.gy/5ihwp0
Order Her Audiobook:
https://shorturl.at/4uG2P
Sign up for her Substack https://estelleserasmus.substack.com (with craft advice and writing opportunities). Paid subscribers receive opportunities for pitch reviews, plus bonus clips from Freelance Writing Direct guests
Estelle’s latest substack post on Micro Memoir
https://estelleserasmus.substack.com/p/if-you-are-writing-a-micro-memoir
Instagram: https://www.instagram.com/EstelleSErasmus
TikTok: https://tiktok.com/@EstelleSErasmus
Beth Ann Fennelly, Poet Laureate of Mississippi from 2016-2021, teaches in the MFA Program at the University of Mississippi where she is a four-time teaching award winner. She’s received grants from the N.E.A., the United States Artists, the Academy of American Poets, and a Fulbright to Brazil. Her work has won a Pushcart Prize and three times been included in The Best American Poetry Series. Fennelly has published three poetry books: Open House, Tender Hooks, and Unmentionables, and a book of nonfiction, Great with Child, all published with W. W. Norton. A novel she co-authored with her husband, Tom Franklin, called The Tilted World, was published by HarperCollins. Her sixth book, Heating & Cooling: 52 Micro-Memoirs (W. W. Norton), was named an Atlanta Journal Constitution Best Book, a Goodreaders Favorite for 2017, and the winner of the Housatonic Book Prize. Fennelly and Franklin live in Oxford with their three children.
In this episode:
Beth Ann's writing journey [5:29]
Coining the concept of micro memoir [8:00]
Taking personal anecdotes and making them resonate [8:37]
The evolution of how Beth Ann structured her book [9:00]
Crafting through lines with purpose [15:28]
The art of collaborating with a partner on a novel and how Beth Ann made it work [15:28]
Why you can’t ignore the concept of fun when it comes to writing [19:43]
Why transitions need to be addressed carefully [24:42]
Establishing an effective writing practice [28:00]
Connect with Beth Ann Fennelly
Website: https://www.bethannfennelly.com/
Facebook: https://facebook.com/bethann.fennelly.9
Instagram: https://instagram.com/bethannfennelly
Listen to her TedX Talk
How Literature Can Help Us Develop Empathy
https://www.youtube.com/watch?v=9nJv8sxpUKU&t=334s
See Her Talk for The Moth
The Proper Time to Eat
https://themoth.org/stories/the-proper-time-to-eat
Heating & Cooling: 52 Micro-Memoirs and The Tilted World on Estelle’s Bookshop
https://bookshop.org/shop/EstelleSErasmus
Connect with Estelle:
Estelle’s New York Times Essay Singing My Dad Back to Me
https://www.nytimes.com/2020/11/13/well/family/singing-my-dad-back-to-me.html
Episodes Referenced Here
Joanna Rakoff
Episode #87 Writing Memoir That Reads Like a Novel and Captivates on Every Page
https://estelleserasmus.com/87-writing-memoir-that-reads-like-a-novel-and-captivates-on-every-page-featuring-joanna-rakoff/
Maggie Smith
Episode #81 The Art of Shaping a Compelling Story
https://estelleserasmus.com/81-the-art-of-shaping-a-compelling-story-featuring-maggie-smith/
Ann Hood
Episode #95 The Catalysts and Craft for Charting and Plotting Novels https://estelleserasmus.com/95-the-catalysts-and-craft-for-charting-and-plotting-novels-featuring-ann-hood/
Episode #35 Flying High with Storyteller Ann Hood
https://estelleserasmus.com/35-flying-high-with-storyteller-ann-hood/
FREE PITCHING GUIDE: Find out more about this episode at
https://estelleserasmus.com/podcast. You also get a free pitching guide if you sign up for her newsletter.
Sign up for Estelle’s Personal Essay Class for Writer’s Digest
https://www.writersonlineworkshops.com/courses/writing-the-personal-essay-101-fundamentals
See Estelle’s latest blog post with news
https://estelleserasmus.com/a-few-pieces-of-exciting-news/
Get Her Book
Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published: https://rb.gy/5ihwp0
Pre-Order Her Audiobook:
https://shorturl.at/4uG2P
Sign up for her Substack https://estelleserasmus.substack.com (with craft advice and writing opportunities). Paid subscribers receive opportunities for pitch reviews, plus bonus clips from Freelance Writing Direct guests
Estelle’s latest substack post on Micro Memoir
https://estelleserasmus.substack.com/p/if-you-are-writing-a-micro-memoir
Instagram: https://www.instagram.com/EstelleSErasmus
TikTok: https://tiktok.com/@EstelleSErasmus
Aly Walansky has been covering lifestyle topics, with a focus on food, travel, and cocktails, for two decades. She's done all of this living and working (and eating!) from a tiny New York City studio apartment — so she knows a thing or two about cooking and eating well on a budget, in small spaces -- and sharing it with her audience. Her daily Substack newsletter goes out to close to 10,000 people each day.
In this episode:
How Aly Walansky found her niche.[3:26]
Secrets of building sustainable relationships with editors [4:43]
The gift of Substack when it comes to time management [6:10]
How Aly created content during the pandemic [10:17]
Her experience writing for 10,000 substack subscribers and what she offers paid subscribers. [12:59]
How she structures her AMAs [14:26]
The new wave of AI in Journalism [15:55]
Adding yourself into the story [17:30]
The importance of a social media footprint for writers, even if you’re an introvert [20:52]
Connect with Aly
alywalansky.substack.com
Connect with Estelle:
Watch Estelle’s episode #88 with Former HARO Founder, Peter Shankman
https://estelleserasmus.com/88-the-founder-of-haro-peter-shankman-a-hero-to-journalists-on-deadline-launches-source-of-sources/
FREE PITCHING GUIDE: Find out more about this episode at
https://estelleserasmus.com/podcast. You also get a free pitching guide if you sign up for her newsletter.
Sign up for Estelle’s Personal Essay Class for Writer’s Digest
https://www.writersonlineworkshops.com/courses/writing-the-personal-essay-101-fundamentals
See Estelle’s latest blog post with news
https://estelleserasmus.com/a-few-pieces-of-exciting-news/
Get Her Book
Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published: https://rb.gy/5ihwp0
Pre-Order Her Audiobook:
https://shorturl.at/4uG2P
Sign up for her Substack https://estelleserasmus.substack.com (with craft advice and writing opportunities). Paid subscribers receive opportunities for pitch reviews, plus bonus clips from Freelance Writing Direct guests
Estelle’s latest substack post on Micro Memoir
https://estelleserasmus.substack.com/p/if-you-are-writing-a-micro-memoir
Instagram: https://www.instagram.com/EstelleSErasmus
TikTok: https://tiktok.com/@EstelleSErasmus
Emily Paulsen has built a successful career as a freelance writer and editor. She has contributed to more than a dozen books, including three as co-author. She has covered a variety of subjects over the years, but specializes in health and healthcare, with an emphasis on health equity and improving the healthcare experience for patients and providers. She is currently president of the American Society of Journalists and Authors, the leading professional organization for independent journalists, authors, and content writers.
In this episode:
What is ASJA and Emily and Estelle’s’ experience with this professional organization [2:07]
The upcoming ASJA virtual conference (September 24-26) and the breakdown of sessions in each track [6:07]
The Importance of storytelling in journalism [11:20]
Estelle’s fireside chat at ASJA with Abigail Thomas [13:28]
ASJA diversity efforts for the freelance writing community [22:51]
The benefits of ASJA membership and the associate and professional tier [26:38]
The in-person ASJA conference in February 2025 [29:47]
Connect with Emily
LinkedIn: https://www.linkedin.com/in/eapaulsen/
Website: emilypaulsen.com
Connect with ASJA
asja.org
https://www.facebook.com/ASJAinc/
https://x.com/ASJAhq
https://www.linkedin.com/company/asja/
https://www.instagram.com/asjahq
https://www.tiktok.com/@asjafreelancewriters
More on ASJA
Register for the 2024 Virtual Conference: https://www.asja.org/2024-asja-conference/
Info on the Conference Keynoters: https://www.asja.org/asja-2024-conference-keynoters-are-krishan-trotman-peter-shankman-david-brown/
The benefits of ASJA membership and eligibility requirements: https://www.asja.org/join-asja/benefits/
https://www.asja.org/join-asja/eligibility/
Info on Client Connections 2024 (you have to be a professional member to participate): https://www.asja.org/what-we-do/client-networking/client-connections/cc24/
The deadline for applying for the scholarship has been extended to 9/1. The deadline is 8/23 for non-members who apply for membership at the same time as applying for the scholarship. https://www.asja.org/asja-offers-members-scholarships-to-ghostmasters-business-of-ghostwriting-course/)
ASJA will also be offering scholarships to the virtual conference, but that application has not been set up yet.
Info on ASJA’s diversity initiative plus resources on how to be a more inclusive writer: https://www.asja.org/who-we-are/diversity-and-inclusion/
Connect with Estelle:
Watch Estelle’s episode #83 with Abigail Thomas
https://estelleserasmus.com/83-writing-your-way-into-an-engaging-and-enthralling-story-featuring-abigail-thomas/
Watch Estelle’s episode #88 with Peter Shankman
https://estelleserasmus.com/88-the-founder-of-haro-peter-shankman-a-hero-to-journalists-on-deadline-launches-source-of-sources/
FREE PITCHING GUIDE: Find out more about this episode at
https://estelleserasmus.com/podcast. You also get a free pitching guide if you sign up for her newsletter.
Sign up for Estelle’s Personal Essay Class for Writer’s Digest
https://www.writersonlineworkshops.com/courses/writing-the-personal-essay-101-fundamentals
See Estelle’s latest blog post with news
https://estelleserasmus.com/a-few-pieces-of-exciting-news/
Get Her Book
Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published: https://rb.gy/5ihwp0
Pre-Order Her Audiobook: https://shorturl.at/4uG2P
Sign up for her Substack https://estelleserasmus.substack.com (with craft advice and writing opportunities). Paid subscribers receive opportunities for pitch reviews, plus bonus clips from Freelance Writing Direct guests
Estelle’s latest substack post on Micro Memoir
https://estelleserasmus.substack.com/p/if-you-are-writing-a-micro-memoir
Instagram: https://www.instagram.com/EstelleSErasmus
TikTok: https://tiktok.com/@EstelleSErasmus
Estelle’s Latest Articles
I’m Learning to Listen in New Ways (Shondaland)
https://www.shondaland.com/live/family/a46102451/im-learning-to-listen-in-new-ways/
What to Do PreLaunch to Get Your Book Noticed (Writer’s Digest)
https://www.writersdigest.com/getting-published/what-to-do-pre-launch-to-get-your-book-noticed
How to Resist the Temptation of AI When Writing (Wired)
https://www.wired.com/story/how-to-resist-ai-temptation-writing/
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