Grace Sharkey - Stockout Community Host - FreightWaves - Lansing, MI
https://www.youtube.com/watch?v=VfX-brlBH18
Opened up Wed Nov 8, three hours early to Walmart+ subscribers
$98 per year or $12.95 per month
Around 12-20 million users based on various reports
About 17% of US household penetration
Made up 4% of the company’s “Other” income in the previous quarter
Is their marketing focus as of last year
Over the Summer, food stamp holders get it for half the rate
Over 41 million ppl in US in 2022
Free shipping online, free grocery delivery on $35, fuel discounts, free Paramount+
Whats the point: All the data can be used for Walmart Connect
Revenue up 36% year over year in Q2
Advertisers were up 60% in Q2 vs Q1
See a 30% return on digital ads
Ties to revenue for e-commerce up 24% year over year in Q2
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