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What does it take to scale from one dental practice to 23 while staying passionate about clinical work? Dr Phil Friel shares how a casual chat in a pub sparked a journey that grew into one of Scotland’s leading dental groups.

Alongside his brother Christopher, Phil focused on acquiring larger, established practices while keeping a family-run ethos that sets them apart from corporates. Their journey began with struggling clinics they renovated themselves, eventually progressing to seven-plus surgery sites.

Phil still works three 12-hour clinical days each week, with the rest spent supporting teams and driving growth. He reveals the systems that made this work, including executive assistance and diary zoning, and how these created a healthier work-life balance.

You’ll also hear about their £4 million investment in equipment across 130 chairs, their patient-first organisational structure, and why supporting over 230 team members motivates their continued expansion.

Whether you’re managing one practice or aiming for more, this episode is packed with real-world insights for building a thriving dental business without sacrificing clinical quality or personal freedom.

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