Katherine Lacefield is taking us behind the scenes of growing a monthly giving program from absolute zero to 2,000 committed donors in just FIVE years, all through grassroots efforts.

You’ll hear exactly how Katherine and her team used face-to-face canvassing and phone fundraising (NOT flashy ad campaigns or pricey agency consultants!) to spark long-term donor relationships. These are scrappy, creative tactics that built a high-retention recurring giving engine, all done in-house.

We also dive deep into messaging strategies (like the “3 Ps” of monthly giving: proactive, project-based, and political power), why stewardship starts on day one, and how organizations can reframe their energy around fundraising.

As the founder of Just Be Cause Consulting, Katherine has truly done it all in the fundraising world: major gifts, peer to peer campaigns, grants and my favorite topic, monthly giving. I can’t wait for you to tune in for this honest and refreshing conversation.

Resources & Links

Connect with Katherine on LinkedIn and learn more about her consultancy, Just Be Cause. Katherine also has a podcast that explores the causes that shape our world.

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