Hawaiian real estate maven Lailan Bento joins us to uncover the secrets behind a thriving career in one of the industry's most unique landscapes. With just $8 and a background rich in cultural diversity and political savviness, Lailan's story is a testament to the power of perseverance and organization. Join us as we explore the gritty reality of real estate, challenging common industry practices like who really should be buying that coffee, and debating if the key traits for success are innate or learned. 

Confidence and trust are cornerstone themes as we navigate real estate's challenging waters, from leveraging personal networks to mastering emotional intelligence. Industry insights, including those from the renowned Ryan Serhant, illuminate the complex journey of managing client relationships and the ever-controversial "fake it until you make it" strategy. We bring a human touch with a compelling personal story about managing a condition called trigeminal neuralgia, reminding us of the personal battles faced even while climbing the ladder of success.

Adaptability in marketing and the critical art of networking take center stage as we dive into effective strategies tailored for Hawaii's distinctive market. From luxury magazines to social media platforms, discover how tracking advertising ROI is essential for any agent's success. Networking isn't just about mingling—it's about forging real connections that open doors to large-scale projects and exciting developments. Whether you're new to the game or looking to scale up, this episode offers a roadmap filled with practical tips and hard-earned wisdom to navigate the competitive world of real estate.

CHAPTERS 

(00:00) Real Estate Success

(06:56) Trust in Real Estate

(15:38) Marketing Strategies in Real Estate

(21:31) Networking for Real Estate Success

(29:14) Development and Scaling Real Estate Business

(38:46) Entering Real Estate

💬 Did you enjoy this podcast episode? Tell us all about it in the comment section below!

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💯 About John Gafford: After appearing on NBC's "The Apprentice", John relocated to the Las Vegas Valley and founded several successful companies in the real estate space.

➡️ The Gafford Group at Simply Vegas, top 1% of all REALTORS nationwide in terms of production. Simply Vegas, a 500 agent brokerage with billions in annual sales Clear Title, a 7-figure full-service title and escrow company.

➡️ Streamline Home Loans - An independent mortgage bank with more than 100 loan officers. The Simply Group, A national expansion vehicle partnering with large brokers across the country to vertically integrate their real estate brokerages.

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Instagram ▶️ / thejohngafford

Facebook ▶️ / gafford2

🎧 Stream The Escaping The Drift Podcast with John Gafford Episode here:

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