In this episode of The Experts Blueprint, Tim sits down with digital strategist and systems expert Alastair McLeod to explore how businesses can future-proof their marketing, embrace automation, and stay competitive in the age of AI. They dive deep into topics like:

• How critical thinking and data saved their university grades — and now their businesses

• Why most marketers are about to be replaced (unless they do this)

• The evolution from ad copywriting to algorithmic optimization

• How to use systems thinking to eliminate grunt work and scale sustainably

• Alastair’s personal fight to protect Australia’s alpine regions — and why today’s election may be pivotal

🎧 Whether you're a founder, marketer, or tech-curious entrepreneur, this episode will challenge the way you think about systems, sustainability, and staying sharp in the age of AI.

📌 TIMESTAMPS:
0:00 – Uni days and the value of data
6:00 – The gut vs numbers dilemma in business
9:30 – How a Google conference triggered a reinvention
12:00 – Learning Python and building automated systems
20:00 – Burnout, bottlenecks, and why systems save lives
27:00 – Alastair's mission to protect Australia's snowfields
34:00 – What the upcoming election means for the environment

🗳️ Published on Election Day 2025 for a reason.
🌱 Learn more about Protect Our Winters Australia: https://protectourwinters.org.au