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Big Rich sits down with Jagged X Off-Road founder Bill Schueler to trace the journey from a Phoenix garage to the front lines of UTV racing and aftermarket innovation. Bill shares how his sons Justin and Brandon turned a high school hobby into Jagged X, the early Rhino craze, and the fateful call from Polaris that put them on the map—leading to the first-ever desert race for the Polaris RZR.

Highlights: 

- Chicago roots to Arizona life: construction, dispatching, and launching a successful transportation brokerage. 

- The backyard beginnings of Jagged X: lifted golf carts, early Yamaha Rhinos, and magazine features. 

- Polaris partnership: becoming an aftermarket development partner and fielding one of the first RZR race cars.

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