Send us a text

In this episode of The Riley Black Project, we sit down with Cindy from Saltwater Stitches & Hat Co., who went from bartender and busy mom of four to running a booming hat patch and leather business that’s making waves in the laser community. 💥

Cindy shares her incredible journey from buying her first laser while pregnant to building a loyal customer base, growing through local markets, and ultimately scaling her business online — all while balancing family life and major moves across the country.

Inside this episode:
✨ How a single market booth turned into a thriving hat patch empire
✨ The power of saying yes before you’re ready and learning as you go
✨ Why she pivoted from charcuterie boards to leather and hats
✨ Lessons from moving cities, starting over, and finding community online
✨ How she mastered airbrushed leather patches that stand out in a crowded market
✨ Building loyalty and trust so strong that customers literally defend her brand online

This episode is packed with laughter, honesty, and the kind of real talk every maker, mom, and entrepreneur needs to hear.

Support the show

If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject

Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack

Want more info on Aeon Lasers?? If so, show me some love by clicking on my partner link below and then hit the "Get Started" button! If you found my content helpful,
and decided to call or DM instead, make sure to mention "Crystal Aguila" as the referral.