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GUEST : TERRA HARVELL

Extension Certification

EXTENSION SCHOOL OF BUSINESS APPLICATION

The Terra Harvell Show

INSTAGRAM FOLLOW TERRA

Keywords

beauty industry, salon business, hair extensions, financial literacy, salon culture, education, stylist training, salon success, entrepreneurship, salon ownership

Summary

In this episode of the Beauty Business Game Changer podcast, host Jennifer Alvarez interviews Terra Harvell, a trailblazer in the beauty industry. Terra shares her journey from a struggling stylist to a successful salon owner and educator, emphasizing the importance of financial literacy, salon culture, and effective training for stylists. She discusses her mission to help other salon owners build profitable businesses and the future of her company, Harper Ellis Hair Company, which aims to create a unified salon industry through education and partnership.

Takeaways

Terra's journey is marked by failures that led to success.

Financial literacy is crucial for salon owners.

Salon culture can be controlled to reduce walkouts.

Training new stylists should focus on revenue-generating skills.

The hair extension business offers higher profit margins.

Salon owners must provide growth opportunities for stylists.

Emotional intelligence is key in salon leadership.

Building a successful salon requires understanding numbers and stats.

Collaboration and partnerships can lead to greater success.

The future of the salon industry lies in creating generational wealth.

Chapters

00:00 Introduction to Terra Harvell

01:13 Terra's Journey into the Beauty Industry

05:50 Building a Successful Salon Business

09:51 Transitioning from Stylist to Salon Owner

13:58 Understanding Salon Walkouts and Retention

19:33 Implementing Change for Profitability

23:58 The Importance of Pricing and Timing

26:03 The Importance of Training and Revenue Generation

31:21 Becoming an Educator: The Journey to Teaching Extensions

34:36 Mindset and Leadership: Overcoming Challenges

37:07 Future Vision: Expanding Harper Ellis Hair Company

41:27 Salon Unity: Bridging the Gap in the Industry